I was curious when I read the news. Tomorrow will be July soon. Although the news is late, it can last for a while. Today, let's talk to you about how this coupon came from.

Taking a village where I am located as an example, the interface of Alipay after searching for coupons is as follows:

Is this a real discount or just a gimmick? We can't just look at the rarity, we must find some evidence, but the level is limited, and it is only a superficial analysis, which is for reference and entertainment only. We need to analyze the specific problems in detail. Let's write a few paragraphs first and improve them later.

when searching for information, I found the relevant official documents of Shijiazhuang consumer vouchers. The attached document is as follows. Let's get what we need!

according to the spirit of the city's normalized epidemic prevention and control and economic work promotion meeting, in order to expand the scale of the consumer market, quickly boost market confidence, release consumption potential and realize the recovery growth of the consumer market, it is decided to issue "Shijiazhuang consumption vouchers" in the city, and the implementation opinions are formulated as follows.

1. Types of coupons

"Shijiazhuang coupons" are divided into inclusive coupons and directional coupons.

(1) Pratt & Whitney coupons. It includes four categories, including shopping mall coupons, catering coupons, supermarket (convenience store) coupons, and automobile coupons.

(2) directional coupons. Directional distribution of consumer vouchers to trade union members.

Second, the distribution target

All employees in Shijiazhuang and consumers in other places can receive the "Shijiazhuang vouchers".

III. Distribution mode

According to the principle of government guidance and market participation, consumer vouchers are distributed in line with the idea of "the government will make up for it, the platform and merchants will make more concessions to drive consumption". The municipal government issued a quota of 1? 111 million yuan, the county (city, district) government in combination with the actual self-distribution, commercial platforms, merchants matching the preferential amount of about 411-511 million yuan.

(1) The government issues consumer vouchers.

1. The municipal government will allocate a special fund of RMB 1 billion to issue inclusive vouchers. Among them, 51 million yuan for shopping malls, 21 million yuan for supermarkets (convenience stores), 21 million yuan for automobiles, and 11 million yuan for catering.

2. The Municipal Federation of Trade Unions will co-ordinate and guide trade unions at all levels to issue targeted coupons of RMB 11 million to employees and members in advance.

3. Each county (city, district) will distribute it by itself according to the actual situation. The specific amount is determined by the county (city, district) government, and the distribution scope can be tilted to industries seriously affected by the epidemic.

(2) Drive merchants and platforms to issue coupons. Guide all kinds of merchants and e-commerce platforms participating in the activities to match electronic coupons and discounts with a total value of 411-511 million yuan.

By issuing the "Shijiazhuang Consumer Voucher", it is estimated that the consumption will be 1-2 billion yuan, which will play a positive role in promoting the improvement of business status and zero social growth of commercial enterprises.

IV. Distribution method

(1) Distribution time. The time for issuing Shijiazhuang coupons is 3-5 days after the fund disbursement platform is in place, and it is scheduled to start on June 21th and end on July 31th. Among them, the municipal government distributed them in two batches on June 21th and July 4th, respectively, with a total of 1 billion yuan of inclusive coupons and 1 million yuan of targeted coupons. According to the balance of funds in the first two periods, the third period of consumption is determined as appropriate.

(2) distribution platform. "Shijiazhuang Consumer Voucher" is issued on schedule by platforms such as Alibaba and UnionPay China Unionpay Quick Pass, which are well-known domestic e-commerce companies.

before June 21th, complete the preparatory work such as raising special funds, signing an agreement with the distribution platform, debugging the function of the distribution platform, organizing merchants to register, signing a letter of commitment by merchants, issuing an announcement and focusing on publicity.

V. Rules for Use

(1) The face value of coupons. Shopping mall coupons are set with 311,111 coupons from 51 yuan (with 211 yuan minus 51 yuan), 211,111 coupons from 111 yuan (with 411 yuan minus 111 yuan) and 1,111 coupons from 151 yuan (with 611 yuan minus 151 yuan); Supermarket (convenience store) coupons are set with 1 million coupons for 11 yuan (minus 11 yuan for 41 yuan) and 511,111 coupons for 21 yuan (minus 21 yuan for 81 yuan); There are 311,111 food and beverage coupons for 21 yuan (full 81 yuan minus 21 yuan), 41,111 coupons for 41 yuan (full 161 yuan minus 41 yuan) and 31,111 coupons for 81 yuan (full 321 yuan minus 81 yuan); 511 yuan, 1,111 yuan and 2,111 yuan fuel coupons are set for automobile coupons.

(2) collection method. Shopping malls, supermarkets (convenience stores) and food and beverage coupons are distributed through Alibaba platform. The recipients can log in to the issuing platform at the given issuing time, and each person can grab a coupon in shopping malls, supermarkets (convenience stores) and catering coupons at a time, and the amount is reflected in the corresponding platform. Car coupons are issued through UnionPay China Unionpay Quick Pass platform. Every consumer who purchases a passenger car (family car only) has a chance to draw a car coupon after paying the car payment and uploading the car purchase invoice as required. The car coupon can be used at gas stations of state-owned enterprises such as PetroChina and Sinopec. Directional coupons are issued by the Municipal Federation of Trade Unions as required.

(3) Write-off requirements. Except automobile coupons, other Pratt & Whitney coupons are used in a matching way according to the ratio of 1: 4, and the actual consumption amount must be 4 times or more of the coupon's face value before it can be written off (for example, 51 yuan shopping mall coupons can only be written off if they actually spend 211 yuan or more in shopping malls), and only one coupon can be written off for each consumption. The coupons issued by the municipal government can be superimposed on the basis of merchants' preferences, and the first batch of coupons is valid before June 31. The cancellation time of automobile coupons was extended to the end of September. Unused invalid coupons will be rolled over to the second wholesale, and the unused coupons will be recovered by the government at the end of the activity.

(4) crack down on violations. Resolutely crack down on irregularities such as cheating and false transactions, and safeguard market integrity. During the activity, in case of consumer disputes, disguised price increase or policy consultation, consumers can report through the complaint hotline 12345.

VI. Scope and requirements of business participation

(1) Scope of participation. Enterprises and individual industrial and commercial households that are registered in our city and have offline stores can sign up for activities (catering businesses provide business licenses and food business licenses, and also have offline stores). The scope of business participation includes department stores, shopping centers, home appliance stores, mobile phone stores, clothing, shoes and hats stores; Supermarkets, convenience stores, grocery stores, fruit stores, fresh food stores, pastry shops, food retail stores, maternal and child stores, and gas station convenience stores; Catering enterprises, beverage shops and snack bars; Furniture franchise stores, shopping malls and furniture stores; Automobile 4S shop; Petrochina Shijiazhuang Branch and Sinopec Shijiazhuang Branch are gas stations in Shijiazhuang city. Stores with unified cashier by shopping malls are uniformly applicable to shopping mall coupons. If each store has independent cashier, it will sign up for activities according to its industry. Enterprises and individual industrial and commercial households that have been listed as dishonest units or industries that violate laws and regulations may not participate in activities.

(2) specific requirements. Participating merchants shall sign the letter of commitment, affix the official seal, post it in the store, publicize it through the website of "Credit China (Shijiazhuang, Hebei)" and accept social supervision. During the activity, all participating merchants and business premises strictly abide by the requirements of the city's resumption of work and normalization of epidemic prevention and control. During the activity, merchants who violate laws and regulations will be included in the list of dishonest units and disqualified. "Shijiazhuang coupons" are forbidden to be directly converted into cash, and no change is given or replaced by cash when writing off, and it is forbidden to buy or resell them.

Notice of the Office of Shijiazhuang Municipal People's Government on Issuing the Implementation Opinions of Shijiazhuang Consumer Vouchers.