because of its strong professionalism, it was monopolized by a few people to make huge profits. No wonder there is such a saying in the optical industry: "The owner of an optical shop works for a year and doesn't worry about buying a house or a car." It's best to choose the way of joining to operate an optical shop. Preparation of knowledge for pre-planning: A: Franchising means that the franchisor grants its own trademarks, trade names, products, patents, proprietary technologies and business models to the franchisee in the form of a contract, and the franchisee engages in business activities under the franchisor's unified business model according to the contract, and pays corresponding fees to the franchisor. Because the existing form of franchise enterprises has the basic characteristics of unified image and unified management of chain operation. A: Franchise fees generally include: 1) Franchise fees: (also known as the first franchise fee), which is a one-time fee charged by the franchisor when he grants the franchise to the franchisee. It includes the fees paid by the franchisee when he is authorized to use the trademark and proprietary technology developed by the franchisee, and reflects the value of various benefits obtained by the franchisee when he joins the franchise system. 2) Management fee: the fee that the franchisee pays to the franchisor regularly according to a certain standard or proportion in the process of using the franchisor's management resources. 3) Deposit: In order to ensure the franchisee to perform the franchise contract, the franchisor may require the franchisee to pay a certain deposit. After the expiration of the contract, the franchisee has not breached the contract, and the deposit shall be returned to the franchisee. 4) Advertising cooperation fee: In order to effectively use the resources of both parties and ensure the advertising effect, the fee is charged to the franchisees according to a certain proportion. 5) Other expenses: the fees charged by the franchisee for providing relevant services to the franchisee according to the franchise contract. Such as training fees, promotion fees during the opening period, delivery fees, etc. A: By analyzing many successful franchised enterprises, we can see that although they belong to different industries and the scale of enterprises is not the same, some basic characteristics are the same: 1) There is a successful single store management model, which is easy to copy and teach; 2) A single store has good profitability, and the consumer market is mature and has great potential; 3) In the initial stage of franchising, franchisers provide all-round support to franchisees; 4) The franchisor has a good training system and can continuously provide training for franchisees; 5) Franchisees have well-known brands and competitive products or services; 6) Be cautious and scientific in choosing franchisees. Most successful franchisees believe that it is very important to choose the franchisee correctly; 7) The management level of the company can fully meet the needs of the whole franchise system. A: The basic conditions that a franchisee should have are: 1) having a registered trademark and trade name with good reputation, or having business resources such as patents and unique product technologies; 2) Successful single store management experience and easy to be copied; 3) The product and business model have good profitability; 4) There is a stable and quality-guaranteed supply system for everything; 5) There is a management and support system to ensure the normal operation of the franchise system; A: There are two types of services provided by franchisees: 1) Initial services-selecting, training and helping franchisees to start businesses. This service is the service that the franchisee should provide during the period from the recruitment of the franchisee to the opening of the franchisee. A. Recruitment B. Training C. Selection and establishment of business premises. 2) Follow-up services-The services provided by the franchisee to the franchisee during the validity of the contract are various levels of support to assist the franchisee's operation. A, supervision B, training C, headquarters supporting organization D, research and development E, advertising and promotion are all very important. The initial service can promote the potential franchisee who has no business experience to become a businessman who can independently operate his franchise business, and the follow-up service can help the franchisee to be familiar with the business and benefit from the renewal of business know-how, marketing, advertising promotion, research and development and the expansion of the franchise network. A: Franchise headquarters is responsible for maintaining the normal operation of the system and defining the development direction. It has many functions, mainly including: 1) establishing a sound management system to promote the continuous improvement of the management mode of each franchise store; 2) Develop and purchase (or assist) all kinds of materials needed by franchisees to ensure the stable supply of materials needed by franchisees; 3) Brand promotion: carry out publicity and promotion activities for authorized brands; 4) Organize various forms of promotion; 5) Information collection and processing: collect, sort out and disseminate all kinds of domestic and foreign economic and political information related to this system, and formulate corresponding business strategies; 6) Training: provide training guidance to enhance the intensity and level of training; 7) Supervise, control and manage all franchisees; 8) Business consultant: diagnose and consult various business management problems encountered by the franchisee. A: Generally, the profit point of a franchise company comes from four aspects: 1) the franchise fee paid by the franchisee to the franchisee at one time; 2) Management fee extracted from franchise store turnover according to a certain proportion or quota; 3) Profit extracted from the products manufactured by the franchisee; 4) A certain amount of profits or expenses charged for distribution and training of franchised stores; A: The advantages of franchising to the franchisee are: 1) reducing investment risk; 2) Using the successful branch management mode and method that has been verified by the headquarters; 3) get all-round guidance and support from the headquarters; 4) Brands, trade names and products with good reputation from the headquarters have basic guarantee for the franchise business; 5) The unified distribution system of the headquarters makes the product cost more competitive; 6) get advertising support from the headquarters; 7) Join a good franchise system, so that you can have bargaining chips in purchasing and financing. A: When considering buying a franchise, please refer to the following procedures: 1) Industry survey: Choose an industry according to your investment ability and interest. Franchising covers many industries, and different industries have different franchising methods. We should pay special attention to the differences in the investment amount of different industries and the nature of branch operations to determine the industry that is most suitable for us. 2) Franchise enterprise survey: evaluate the franchisees who want to buy their franchises (including the franchisee's background, image, business performance, scale, strength, brand, etc.) to understand the franchise conditions and franchise fees; 3) Self-evaluation: evaluate yourself and available resources to determine whether your ability is suitable for the selected industry and franchise system; 4) get to know and visit other franchisees: you can get very useful experience from them; 5) Meet with the special candidates: clearly ask the questions you want to know and strive to get satisfactory answers; 6) Clarify your expectations: have a correct and rational understanding of the franchise business you will engage in, so as to clarify your reasonable expectations; 7) Signing a franchise contract: ensure that the contract is reasonable and has sufficient legal basis; 8) Pay the joining fee: obtain the franchise qualification; 9) Attend training: learn how to operate and understand the whole management system; 11) Commencement: Start to recruit employees and carry out engineering decoration, and get the support of the franchisor according to the contract requirements until it is officially opened. A: As an applicant for franchise, we should make a detailed investigation in the following aspects in order to make a correct judgment: 1) Is the proportion of franchise fee in the overall investment of the project too large? 2) Is the single store profit level promised by the franchisor reasonable? 3) Can you provide sample stores or other franchise stores for the applicants to visit and inspect? 4) During the negotiation process, does the franchisor make concessions blindly? 5) Carefully review the franchisor's background and relevant information; A: No. In order to ensure that the operating standards and norms can be effectively controlled, franchisees generally stipulate in the franchise agreement the terms of restricting competition, and prohibit franchisees from buying franchises (products and services) of rival companies at the same time. A: Franchise contract is a legal document to maintain long-term and stable cooperation between franchisees. When franchisees sign franchise contracts with franchisees, they should reach an agreement with franchisees on the following aspects: 1) Confirmation of legal person qualification of franchisees; 2) Product (equipment) procurement and price; 3) Terms of use of trademarks and font sizes; 4) Support and services provided by the franchisor; 5) Contract term and renewal terms; 6) The payment method of all turned-over funds, such as the joining fee; 7) Advertising cooperation mode; 8) Business circle protection: there will be no second franchise store in a specific area near the franchise store; A: Business experience is not a necessary condition for purchasing a franchise. Excellent franchisees have rich management experience for franchisees to learn and master. Different franchisees and different industries have different requirements for franchisees' business experience. Some franchisees want the franchisee to have some business experience, but it mainly refers to basic business experience and knowledge. After signing the franchise contract, the franchisee will also receive corresponding professional training from the franchisor, including how to carry out business knowledge training in business, financial management, personnel management and goods management, so that franchisees and employees have enough experience in branch management. However, some franchisees do not require the franchisee to have business experience. Such franchisees pay more attention to the franchisees' own abilities and attitudes. As long as franchisees take a proactive attitude to learn and cooperate, they can well learn the franchisees' excellent experience and apply it to their own branch management. Most franchisees pay more attention to the following quality requirements: willingness to work hard, desire to pursue success, management ability, plasticity, courage to take risks, good interpersonal skills, family support, sufficient financial resources and so on. A: There are great differences in the amount of funds needed to open franchise stores in different industries and different franchise businesses. Usually, opening a franchise branch requires the following capital investment: 1) expenses to be paid to the headquarters: a, joining fee b, management fee c, training fee d, deposit e, advertising and promotion fee f, and others; 2) The direct cost of opening a branch, commodity purchase B, venue rent C, decoration and display D, advertising cost E, labor cost F, other operating expenses G, and others A: Buying a franchise does not mean that you can definitely make money. Buying a franchise only reduces the operating risk, and it does not mean that there is no risk. Whether you can make money depends on whether the franchisee has done careful management and other factors. Franchisees can only succeed if they work hard. In addition, we should mainly look at whether the franchisee has the basic conditions for developing franchising from the following aspects: a. a brand with good reputation; B. competitive products; C. Have successful experience in single store management and be easily copied; D. both parties can make profits; E. Have a stable and quality-guaranteed purchase system; F. Headquarters can provide long-term strong support; A: 1. The products sold by the franchisee are an important indicator representing the franchisee's reputation. If the franchisee is allowed to purchase goods by himself, the quality of the products sold will not be guaranteed, which will further affect the reputation of the franchise system. 2. Some franchisees charge a certain percentage of the franchisee's turnover as the franchisee's management fee on a regular basis, and the unified purchase of goods has a certain supervision effect on the authenticity of the turnover provided by the franchisee. Unified purchase can not only reduce costs and save costs, but also unify commodity prices and facilitate management. Answer: The basic rights of the franchisee are: 1) the right to use the trademarks and trade names authorized by the franchisor and the business technology and business secrets provided by the franchisor; 2) The right to receive the training and guidance provided by the franchisor; 3) The right to independently handle matters other than those stipulated in the contract; 4) The right to obtain the unified advertisement promised by the franchisor; 5) Exercise the rights granted by the franchisor within the scope agreed in the contract; The basic obligations of the franchisee are: 1) to abide by the relevant laws, regulations and provisions of the state; 2) protect and promote the use of trademarks; 3) Ensure that the Operation Manual and other commercial materials will not be lost or stolen; 4) Comply with the operating regulations of the franchise system; 5) Maintain the good reputation of franchise business; 6) Keep proper business records for the franchisee to check; 7) Pay management fees and other expenses in time as agreed in the contract; 8) Accept the guidance and supervision of the franchisor; A: 1. Unrealistic expectations lead to inability to devote oneself to work in the future; 2. There are problems in the supply of key products provided by the franchisor; 3. Insufficient funds; 4. Franchisees cheat and are greedy; 5. The competition is intensified, and the adaptability of itself or the franchised organization it has joined is not enough; 6. Unreasonably using operating funds for other investments, resulting in insufficient funds; 7. Have no interest in the business they are engaged in; 8. Stress caused by family disharmony; 9. Improper selection of the store site; 11, the business premises itself or the surrounding environment has changed (such as demolition, road expansion); A: After the franchise contract expires, if the contract is not renewed, the franchisee will not be able to use the original trade name, patents, brands and products for business operations. If the franchisees agree in the contract, the franchisees can only carry out similar business activities after a period of time after the termination of the contract, but they must stop using the franchisees' trade names, patents and brands. A: After the franchise contract expires, if the franchisor withdraws from the franchise system, the contract can not be renewed. The termination of the franchise contract means the end of the business relationship between the franchisor and the franchisee. According to the provisions of the contract, the franchisee shall return all the information provided by the franchisor and ensure that the intangible assets such as the franchisor's proprietary technology are not infringed.