? Generally speaking, as long as the planning is proper, the decoration tonality and service tonality of the inn should be controlled with emotion, and the management of the inn should be controlled with the concept of businessmen. Business will be easier than expected. Bottom line: The inn is a combination of feelings and business, and it is difficult to do well without one. Most people who run inns are very emotional, thus ignoring that inns are also a business, and no one is born to lose money. Feelings aside, after all, everyone who wants to open an inn has a share.
First, the positioning of the inn is entity management, although the content is a bit strange with the hotel, but the essence is still the hotel. So Li's richest man's sentence is always right: think clearly about the location, location, location, where your tourists come from, where they come from, and how to get to your inn [by plane, train or car]? Is it convenient to park around [the proportion of go on road trip is increasing]? Is it convenient to eat around [80/90 is the main consumer, often married with children]? Many people open inns in the ancient town, so there are many tourists, but the pressure is also great, which means that the rent is high, and there is no small transfer fee if they take over. My idea: drive to the ancient town next door, a few minutes away from the ancient town, the rent is cheap, many of them have no transfer fee, and you can park for free. After all, the internet is developed, and many people book online. Although there are not as many tourists as the ancient town, it is enough. After all, we have to talk about feelings. Quiet homestay is more suitable for people with feelings.
? Second, the positioning of decoration and decoration The premise of decoration is that you have to think clearly, who are your customers, what do they want, and what is your future pricing standard? 1. My idea: Never be an inn below 300 yuan every night. First of all, this is just a business idea, and it is not meant to belittle. Guests above 300 yuan are generally of much higher quality and easy to communicate, so the damage to the inn will be less and there will be no waste. Above 300 yuan, the consumption power is good, and there are more additional businesses to do. In this way, higher benefits can be generated within a limited entity scope. 2. What is the upper limit of the price? My train of thought: investigate the price system of other homestays around your store, and observe on the way to see where the license plate is and what the approximate car price is. Know the price of the inn, and then work out the figures. Inn price * number of rooms * days * estimated occupancy rate of 50% * 12 months, and calculate the approximate room rate for one year. Calculate your own funds and how long it is expected to recover the cost, so that you can probably calculate the total cost of the inn. 3. Hard-fitting and soft-fitting hotels have some characteristics. Basically, the cost of hard-fitting and soft-fitting is 1: 1, and10/5% of the decoration cost is reserved. The specific decoration is more complicated, so we must pay attention to it ourselves and constantly adjust it. So keep an eye on a few places: (1) The toilet should be drained quickly and well, with a little slope to avoid the water stinking. Many hotels in this hotel are difficult to do. As soon as the bathroom smells, all the satisfaction will be lost in an instant. My inn specially made two septic tanks, so that the dirty things in the room can quickly flow to the nearest septic tank to avoid odor. (2) The room leaks. The inn has been open for a long time, and many inns will leak water, but the waterproof is not very good when decorating. Therefore, this piece of our family requires double waterproofing when it is made. (3) The decoration network is better. Good TV, good Internet wifi. (4) The wooden house must be soundproof, otherwise it will be in great trouble in the future. Stay in a wooden house in the ancient city for one night and you will understand. Sometimes snoring next door can be heard clearly, and the sound insulation effect of reinforced concrete is good. In short, don't stare at the decoration, or you will regret it later. We just stare and find too many details, which can be changed in time, otherwise there will be many hidden dangers in the future business process. (6) Sufficient power outlets are reserved, toilets are reserved in public areas (there are also shower facilities for employees in the store to take a bath), and several workshops are reserved (many workers staying in the hotel will be invited). My inn left three small rooms, and six workers were recruited at the back, all of whom lived in the inn with full accommodation. (7) Pay attention to soft installation, and consider using energy-saving lamps for all selected lamps, otherwise it will be too late to open and see the high electricity bill. Pay attention to cost performance and ask your designer if you can get rid of some unnecessary purchases. Buy everything and think about everything. If I give myself a reason: expensive is more expensive, I am doing feelings and will definitely exceed the budget.
Third, don't think that you have done everything in the hotel, so that you are not only busy to death, but also unable to serve, not to mention the feeling of sleeping and drinking tea naturally. Inn is a door that needs to be managed with care in all aspects. It's not just a matter of spending some money on driving, it's just the beginning. Suggestion: I really want to be a profitable inn, so I worked in someone else's inn for more than 6 months. You will take fewer detours. During the five months of renovation, my inn found a designer and arranged for a partner to practice in someone else's inn, which took six months. Not only do you know where tourists come from and what their daily needs are, but more importantly, you know countless problems in the daily operation of the inn. We have avoided many hidden dangers from the decoration.
? Fourth, the network promotes the use of the promotion platform of the Internet and increases cooperation with OTA. ? The cooperation of OTA can't be simply launched. We should communicate with the local managers of OTA and participate in their activities. For example, some OTAs occasionally engage in lottery activities and stay for one night for free. We are all actively involved in winning guests, not only helping us spread the news, but also staying in the room for free. However, other inns are still profitable. Generally speaking, they are multifaceted.
Fifth, do a good job in word-of-mouth management (1) Here is the key point. From the moment the guests get off the plane to pick up the plane, we should serve every detail to ensure the satisfaction of the guests. Be sure to train the housekeeper, deal with all the needs of the guests in time, and let the guests get familiar with this strange city quickly. Comments on OTA platforms such as Ctrip must be followed up in time. My inn has been in business for about half a year and received more than 300 full marks. (2) In-store promotion Because of the butler service, the butler will remind the guests who are satisfied with the service, help us give praise on the online platform, and help us forward it in the WeChat circle of friends. Most guests are willing to help. So as long as the service is done well, the word-of-mouth will become more and more positive.
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