1. Exposure of food safety problems in many stores

Recently, Mi Xue Bing Cheng was exposed to tampering with the date of ingredients, illegal use of ingredients such as overnight ice cream syrup, tea soup, milk tea, and other health problems and food safety hazards.

Among them, the clerk of Yong 'an Street Store in Zhengzhou changed the date labels of the canned milk and oats;

The clerk of Jinan Daguanyuan Store mixed the new milkshake powder with the milk slurry that had stayed overnight to make it.

The clerk of Wuhan Mahu Commercial Street Store reprocesses the milk slurry, tea soup, milk tea and other materials left from the previous day, and then continues to use them.

in addition to using materials such as overnight ice cream, milk tea, etc., there are some phenomena in many stores in Mixue Ice City, such as not cleaning the lemon skin, grabbing lemon slices by hand, slicing lemons and oranges overnight, grabbing pearls by hand and putting them into the pot, and processing milk tea next to the garbage can without a lid.

On May 5th, Mi Xue Bing Cheng issued an apology statement about the food safety problems in the exposed stores.

The statement said that this incident had a bad influence and seriously hurt the rights and interests of consumers, and we attached great importance to it. After the incident, we actively cooperated with the supervision and inspection of governments at all levels, and set up a special handling team led by the general manager at the first time to investigate and rectify the serious violations in the store. Mi Xue Bing Cheng said that the stores involved in the media reports have now been ordered to suspend business for rectification.

According to the data, Mixue Ice City, headquartered in Zhengzhou, has been established for more than ten years, and its products include milk tea, fruit tea, ice cream and other categories, including chilled lemonade, skyscraper crispy ice cream, shake milkshake, full cup of passion fruit and other best-selling explosive products. Honey Snow Ice City focuses on sinking market, and the product price is mostly below 11 yuan. The target users are young consumer groups represented by college students, and the stores mainly open around universities, pedestrian streets and shopping malls.

According to the previous report of All-weather Technology, the number of stores in Mixue Ice City is close to 5,111, and it is expected to reach 21,111 by the end of the year.

12

Interviewed by Zhengzhou Municipal Market Supervision Bureau

According to Henan Business Daily, on May 7, Zhengzhou Municipal Market Supervision Bureau held an administrative interview meeting on the violation of laws and regulations of Honey Snow Ice City Co., Ltd.

Zhengzhou Municipal Market Supervision Bureau has found out the number of 529 stores owned by Mixue Ice City Co., Ltd. in Zhengzhou.

Through inspection, it is found that some stores mainly have the following violations of laws and regulations:

First, 15 stores in Mi Xue Bing Cheng have the problems of imperfect account records and not fully implementing the system of obtaining certificates, tickets and incoming goods inspection records.

Two or five Mi Xue Bing Cheng stores have the problem of using expired ingredients (peanuts) to process drinks.

Three or 25 stores in Mi Xue Bing Cheng have some problems, such as chaotic warehouse management, food mixed with daily necessities, disinfectant and detergent, even mixed with drugs for personal use, different types of food mixed, and waste packaging materials piled up.

Four or 16 Mi Xue Bing Cheng stores have the problem of lack of "three defenses" facilities.

There are some behaviors such as nonstandard labels of bulk food, tampering or disguised tampering with the opening date in five or three Mi Xue Bing Cheng stores.

There are some unqualified and unclean tableware cleaning and disinfection problems in six or five Mi Xue Bing Cheng stores.

VII. The food safety responsibility of the headquarters of chain enterprises is a mere formality, and the management system is ineffective.

There is a complete lack of training for employees in eight or five Mi Xue Bing Cheng stores, and employees know nothing about food safety laws, regulations and operating norms.

Nine or 21 stores in Mi Xue Bing Cheng have a sanitary corner, and some areas are dirty.

There are problems in the maintenance of facilities and equipment and the lack of records in 11 or 15 Mi Xue Bing Cheng stores.

Eleven or two Mi Xue Bing Cheng stores have the problem that some employees have no health certificates.

It is understood that at present, Zhengzhou Municipal Market Supervision Administration has ordered 35 stores to rectify within a time limit, ordered 3 stores to immediately suspend business for rectification, and issued a decision on administrative punishment to 9 stores on the spot.

Zhang Hongfu, the legal representative and president of Mixue Ice City Co., Ltd., sincerely apologized to the regulatory authorities, the media and the public.

Zhang Hongfu made the following commitments:

1. Actively cooperate with the supervision and inspection of government departments, and continue to organize various stores to carry out investigation, self-examination and self-correction; Continue to organize all regional market supervision teams and audit inspection teams of the company to conduct a second re-inspection of the stores after self-examination and self-correction.

second, ask the stores that have found problems in the investigation to immediately suspend business for rectification, and will not tolerate them.

3. Improve the monitoring facilities of all stores as soon as possible, ensure full coverage of store monitoring, realize networking of store monitoring system and headquarters terminal, and complete the construction of dual operation system of online networked supervision and offline staff inspection.

fourth, strengthen the construction of the mutual inspection system of stores in various regions, improve the mutual inspection mechanism of stores in various regions, and improve the mutual inspection calendar, so as to truly realize the "zero occurrence" of the expiration date problem of ingredients.

5. Always keep communication and reporting with regulatory authorities at all levels, and always accept criticism and correction from regulatory authorities.

13

Low price and joining have hidden worries

In recent years, Honey Snow Ice City has developed rapidly, largely because of the rapid layout of opening to join. As mentioned above, there are nearly 5,111 stores in Honey Snow Ice City, which makes the cost and difficulty of franchise management very high, and it is more prone to management loopholes than the direct mode.

compared with well-known tea brands such as hi tea and Naixue tea, Mi Xue Bing Cheng is a low-end brand, which mainly wins with cost performance. Zhu Danpeng, a food industry analyst in China, said that the main reasons for frequent food safety problems in Mi Xue Bing Cheng are low-profit expansion and accelerating the opening of stores. "The price of Honey Snow Ice City is low, and the profit margin is further compressed, which leads to loopholes in the management of employees and stores. On the other hand, the listing pressure of Honey Snow Ice City is relatively high, and accelerating the opening of stores also makes the management level of stores uneven. "

according to sun Yulong, a special columnist and senior retailer of lianshang, mixue ice city is a beverage enterprise that has been in business for more than ten years and has the largest number of franchise stores in China at present.

It is successful for Mi Xue Ice City to choose low-priced and low-line cities as the market entrance, but the premise of choosing the franchise mode for market expansion is that the whole quality control and operation management need to be very perfect and strict. In this respect, McDonald's and KFC are examples of enterprises with franchise as the core development mode in China, and as food enterprises, they need to have very strict store management standards and closed-loop inspection.