Hong Kong Disneyland is located in Penny's Bay, Lantau Island, New Territories, Hong Kong, covering an area of 65,438+026 hectares. There are bus and subway lines to and from Disneyland. The transportation is developed, the local service industry in Hong Kong is developed, the service system is relatively sound and the human resources are superior. As the first Disneyland in China, American culture and oriental culture are integrated. When in Rome, do as the Romans do, and try again to integrate cultures, so as to attract tourists from all over China and consumers in Southeast Asia to spend their time, relying on Hong Kong.

2 resource disadvantage analysis:

Covering an area of 126 hectares and four theme parks, it is the smallest Disneyland in the world. Consumers with higher consumption levels will choose to go to neighboring Japan or the United States to experience Disneyland. Although Hong Kong has a developed service system, it is also restricted by the Hong Kong Special Administrative Region. Mainland tourists from China need Hong Kong and Macao passes to travel to and from Hong Kong, which greatly brings inconvenience to mainland tourists. Cultural differences. No unique culture has been formed, and the publicity in the mainland is not enough. Many tourists come here, but they don't take away their unique impression of Hong Kong Disneyland, so they can't copy it.

3 environmental opportunity analysis

Chinese mainland and the Pearl River Delta in South China are experimenting with the integration of the Greater Pearl River Delta. Policy reform can integrate the Pearl River Delta with Hong Kong and Macao, make it easier for mainland consumers, especially those in South China, to travel to and from Hong Kong and Macao, and bring about an increase in the number of tourists. Develop mainland tourists. With the increasing influence of China culture in the world, we will build a Disneyland with China characteristics, Asian characteristics and oriental characteristics.

4 Environmental threat analysis

Hong Kong Ocean Park in Hong Kong has become a competitive threat, and Shanghai in Chinese mainland has started to implement the Shanghai Disneyland project. It is conceivable that once Shanghai Disneyland is completed, almost 90% of mainland tourists, including the Pearl River Delta, will choose to go to Shanghai instead of Hong Kong. If tourists choose to go to Hong Kong, mainly to spend money and play Hong Kong Disneyland, the market share of Hong Kong Disneyland will largely lose to Shanghai Disneyland. If it does not form its own global characteristics, the future of Hong Kong Disneyland will be worrying.