Liqun Group is a joint-stock commercial enterprise group with a history of more than 70 years and a cross-regional, multi-industry and comprehensive business model. Its business scope involves commercial retailing, logistics and distribution, convenience store chains, pharmacies, real estate, restaurants, hotels, entertainment, tourism and other fields. The predecessor of the company is "De Yuan Tai Department Store", a long-established Chinese brand established in the 1930s, which was founded in 1956 by "De Yuan Tai Department Store", "Yongxin Silk Cloth", "Daguang Guangming Glasses", "Fuxingxiang Stationery" and "Fuxingchang Glass". In 1982, Liqun was restructured from a state-owned enterprise to a collective enterprise; in 1988, Liqun implemented a shareholding system and became the first shareholding system pilot enterprise in industrial and commercial enterprises in Shandong Province, the first shareholding system pilot enterprise in Qingdao, Shandong Province, the first finance and trade enterprise in Shandong Province that passed the ISO9000 quality system, and the first batch of commerce and trade circulation enterprises in Shandong Province that were selected as one of the top 500 Chinese enterprises.
In November 1994, the 38,000-square-meter Liqun Commercial Building, which was built by the Group itself, was completed and opened for business, marking the beginning of Liqun Group's "re-establishment". Since 1997, Liqun Group has taken a steady and rapid expansion path through self-built, leasing, mergers and acquisitions, holding and other expansion methods, both internally and externally, and steadily and step by step. While adhering to the commercial retail chain, Liqun Group actively promotes the synchronous development of multiple business modes and continuously improves the brand management structure. After rapid development in recent years, Liqun Group has not only made outstanding achievements in the field of commercial retailing, but also made remarkable achievements in the fields of logistics and distribution, hotel chain, drug logistics and pharmacy chain, import and export trade, real estate development and so on.