Speaker: Mr. Li, the operator, first of all, and the direction of the restaurant business is related to the main rich or main light of your dishes? The first thing you need to know is whether you're going to be able to make a difference in the way you do business. Big dishes or small fry? Southern dishes or northern dishes? You'd better and can only choose a main. Only in this way, your market position is distinct, consumers can "recognize", it is easy to choose. Remember: in all the catering business, who can do something, something not to do - that is, "specialization", who can have "characteristics". The way to do this is, in your area, strive to do business varieties "only" store. Efforts to get "a dish" Spokesman: operator Zhang boss, "a dish" to get it right, in fact, is the "specialties". The same "braised pork", Lao Zhang's family and Lao Li's family, not the same. The same old Li's family, due to the selection of ingredients, cooking, seasoning, etc., or different. Because of this "difference", if you eat well the first time, there will be a next time, and if you don't eat well the next time, there will be no next time. And it's not just a matter of one person eating well or not. Old Zhang's braised pork is "badly stewed", and Old Li's is "tasty" - that's the difference. Those who like the "bad stew" will come to Lao Zhang's house; those who like the "good flavor" will go to Lao Li's house. The menu should also talk about the "popular" spokesman: the operator Wang boss, and popular clothing, people's tastes change is also regular. Seafood eat more than want to barbecue, eat more dishes want to snacks, dumplings are delicious can not come every day, fine grains are tired of eating for coarse grains. Carefully observe these changes, find the potential market demand, the development of consumer favorite food, so open restaurant, is on track, a little fun.