China struggled with poverty 40 years ago, but 40 years later it has changed dramatically. It only took us a few short decades to catch up with the centuries of development history of the developed Western world. This would have been unthinkable 40 years ago. The Chinese have created a miracle and at the same time proved to the world that the sleeping lion of the east has awakened.

Since the reform and opening up, China has become brand-conscious, and many national brands and industries have emerged in just a few decades. Like the Dogmeat Buns, Louwailou Catering, Donglaishun, Moutai Liquor, Wuliangye, Xifeng Liquor, Fenjiu, all appeared during this period.

Wine culture has a long history, and Chinese people love wine, 40 years of reform and opening up the development process, the wine culture was the first to rise, the emergence of a lot of well-known wine brands. In addition to the previously mentioned few big names in the wine industry, like Yanjing Beer, Tsingtao Beer, Zhangyu Wine was also established and developed during this period.

Additionally there are many brands in the food category, for example, like Great White Rabbit Milk Candy, Fountain Forest Candy, Golden Monkey Milk Candy, Bright Milk, Jianlibao Cola, Wanglaoji Herbal Tea, Mai Lijiang, Red Star Whole Milk Powder, and Daban Chocolate, etc., which are the snacks that are the fond memories of the post-80s.

There are also a lot of sports brands, the most representative is the back of the shoes, back of the 40 years ago the luxury goods. Later, a series of sports brands such as Kangnai, Li Ning and 360? appeared.

Don't ever forget that there are also cosmetic brands, such as Wan Zi Qian Hong, Yu Mei Jing, Dabao, Bee Flower Shampoo, Meccadia, these toiletries are often used as a child, and I still remember the scent.

In fact, some local brands are also quite famous, although they are not sold to the whole country, but in the local awareness is also very high. For example, when I was a kid, I used to drink a kind of soda called Bawang style soda, which was very popular locally, as well as soda candies and cream popsicles, which I also used to eat.

40 years in a flash, although some brands disappeared, but left a deep impression in our hearts, leaving a good memory of our childhood.