analysis of the development trend of beer industry, the demand of craft beer market is optimistic

the craft beer market meets the "east wind" of the World Cup

The fierce craft beer market in recent years meets the "east wind" of the World Cup. A few days ago, the proportion of craft beer increased significantly. However, the beer index did not benefit from the World Cup, showing a cumulative decline. Did the beer market profit from the World Cup economy?

The beer index has fallen

According to the data of the Forecast and Analysis Report on Brand Competition and Consumer Demand Investment in Beer Industry released by Forward-looking Industry Research Institute, in the first four games of the World Cup, users placed an average of 411,111 bottles (cans) of beer, among which the proportion of craft beer increased significantly, and users drank nearly 61,111 bottles (cans) per game. However, the plate has been sluggish since the end of May. Since the beginning of June, the beer index has fallen by 6.74%, and all seven constituent stocks have fallen. The "Sports Year" over the years shows that the beer industry not only failed to benefit, but also fell instead of rising.

these public data can't reflect the real situation of the market in time. There should be no domestic enterprise that can collect terminal data in time. No one knows how many beers are sold in supermarkets and pubs. It is only possible to collect data at the end of the month. Previously, the trend of beer stocks was relatively downward, which was in line with the law of the stock market. Apart from the season and industry, there were other factors, which were normal fluctuations.

during the world cup, the craft beer showed a strong growth momentum, and it developed from the industrial end to the channel end, which was in line with the characteristics of the rise of the middle class and the upgrading of consumption. He believes that the improvement of the consumption level brought by the World Cup and the cultivation of the number of customers will make the craft beer industry develop bigger and faster. Some people in beer enterprises believe that the total annual consumption of craft beer only accounts for a small part of the whole beer consumption market, and it is impossible to have much impact on the beer market within one month.

short-term, the turnover growth of fine wine bars is not obvious

Fine wine bars are also divided into different types, and their strategies are different during the World Cup. In addition to self-operated bars, they also cooperate with others. One of them is a large-scale fine wine bar, which will certainly not miss the business opportunities of the World Cup. Generally, it will invest money to buy equipment such as projectors, while the other is a small shop that even focuses on takeout, and will only provide the equipment for watching the World Cup as "decoration" to customers in need.

The World Cup mainly affects the product called' water beer' in our industry. Because this kind of beer is light in taste and more suitable for drinking, the sales volume during the World Cup is easy to surge.

Most World Cup spectators who consume craft beer don't have too high demands on wine, because watching the ball for a long time, sometimes as long as 4-5 hours, they can't choose heavy craft beer, and generally choose beer with refreshing taste and thirst quenching.

the craft beer market is optimistic

Guangzhou's craft beer market has experienced explosive growth in the last year or so, with a lot of craft beer bars, and many "little whites" have entered the craft beer circle and become fans. He believes that Guangzhou consumers have a certain tolerance for food and beverage consumption, and with the "craft brewing" coming, they will increasingly accept the investment in craft beer.

consumption upgrading is a mainstream trend, and more and more consumers with consumption ability are pursuing consumption quality more; Practitioners are innovating unique business models to make the industry full of vitality. Although he thinks that the craft beer market is still very small, the development trend is optimistic, and craft beer is likely to show rapid growth, occupying a considerable share of the beer market in China.