How should cake shops, baking shops and bakery attract customers?

first: product drainage

for baking stores, some drainage products are needed. Generally, these drainage products can be directly displayed on the display board at the door of the store, in order to let passers-by enter the store. This drainage product is not profitable, mainly through the product to have sex with customers, in order to prepare for locking customers.

second: platform drainage

if a bakery wants to get more traffic, it is necessary to stay in some take-out platforms and home delivery platforms in the same city, because it can attract huge traffic through the platforms for consumption.

Third: social drainage

In the era of social retail, bakery stores can be drained to stores through Tik Tok store function and applet store function, while Tik Tok store is recommended to potential customers nearby by publishing video content, and applet store function is to introduce traffic to offline stores through customers' selection of nearby stores on WeChat.

Both of them have a * * * same feature, that is, coupons should be implanted in the store function.

Fourth: self-operated online store

If possible, you can also build an online store through small programs, and make advance orders through the online store. For example, if you have accumulated a large number of old customers, the old customers can spend money through your self-operated mall when they place an order for the second time.

fourth: customer lock-in

for food, the most important thing is your product quality and service if you want to lock-in and drive customers to buy again. Secondly, according to the above theory, all customers attracted by online platforms can be imported into your WeChat after consumption, so that you can sell directly through WeChat next time.

In addition, you can also design a set of membership management system, create a membership discount privilege, turn new customers into their own private domain traffic, become their own members, and enjoy consumption discounts, which can attract customers to buy again.