Li Tao, with the full landing of foreign catering brands in China, has developed rapidly, and Chinese food has entered the era of dancing with wolves. Although it can't be said that foreign catering industry has dominated the world in recent years, at least the balance bias is obvious. The clean and excellent epidemic prevention measures and romantic and warm dining atmosphere of foreign catering enterprises have become important factors to attract Chinese people, especially young people. If we can make a comparison between Chinese and foreign catering industries, it may be a good promotion for the development of our catering industry. I. Management 1. Vigorously establish the brand and strengthen the brand image. Foreign catering enterprises pay special attention to CIS corporate identity system, and both BI, MI and VI are in place. Taking simple store names as an example, Pizza Hut and Yoshinoya are catchy and full of exotic culture, while the names of most Chinese catering enterprises are not only difficult to catch, but also have no novelty and secrecy, which makes people see through at a glance, such as Sihai Restaurant and ╳ ╳ (place name) Restaurant. The brand image is also vague, personalized and unified, which is not easy for consumers to remember and reduces the desire for first and second consumption. In fact, the brand is a flag, a promise, an asset, a symbol of the company and a unique value-added foundation. 2, based on the community, care about major events, and hold various promotional activities from time to time. As a new concept, the word "community" has appeared frequently in recent years, but its essence has not changed much. However, Chinese catering enterprises that have grown up in China just don't pay enough attention to the connection with their communities, so they often have insufficient development potential and become "water without resources, trees without roots"; However, those foreign catering enterprises that entered China frequently showed their kindness to the community, and they were more like China than China enterprises, becoming one of their own in the hearts of Chinese people. For example, they often send their employees to the community to play games with children, and contact the neighborhood committees to visit the elderly, which makes people feel that they are already part of the community. For some major events of concern at home and abroad, such as the Olympic bid and the football World Cup, the voices of foreign catering enterprises are louder than those of China catering enterprises. In addition, foreign catering enterprises hold activities from time to time, such as sending umbrellas to traffic police, donating clothes to poor people in disaster areas, and sending books to out-of-school children, which has also played a great role in accelerating their localization and improving their visibility and reputation. And we are still hoping to attract customers through constant price reduction and discount, but the loss is that the net profit effect is not obvious. 3. Flexible hourly employment and high degree of equipment automation. Foreign catering industry attaches great importance to employment management, and most of them adopt hourly wage and part-time employment methods, which can not only flexibly adjust the working hours of actual personnel according to business conditions, but also save a lot of expenses in employee insurance and welfare, greatly reducing labor costs. Because of the high degree of automation of its machinery and equipment, an employee can be assigned to different positions, which can not only make food but also clean the floor, and can also deliver goods to the warehouse and greet customers at the cashier, which is convenient for practical work and management. Chinese food is different, and chefs are often classified as skilled workers, which makes enterprises more restricted and is not conducive to the development and management of enterprises. In fact, by formulating a detailed Operation Manual, the gold content of operation can be completely reduced to solve this problem. 4, strict hygiene and disinfection, and good environmental benefits. You're welcome to say that the sanitation and disinfection situation of Chinese food enterprises is not satisfactory, while foreign catering enterprises not only have their own special disinfection equipment, medicines and disinfection procedures, but also show their guests unparalleled cleanliness, making them very comfortable to eat. Moreover, restaurants of foreign catering enterprises can arrange their own themes according to their own business circle preferences, such as: underwater world, friends of basketball, etc., and will be renovated in a year or two, giving people a feeling of constant change and a good consumption experience. 5. Summarize service experience, form procedures and processes, and enhance business philosophy. Foreign catering enterprises are very good at summing up experience and learning from failures. Each restaurant has its own set of operating manuals, which have worked out a series of operating procedures, workflow and working standards that have been tested by practice. There are standards to follow and it is also conducive to unity. Their training system is as perfect as their marketing system. It also attaches great importance to the business philosophy, but it is not rigid, and can re-interpret the meaning of service according to the actual situation of the enterprise. 6, pay attention to standards, but it is based on 111% customer satisfaction. In order that customers can temporarily sacrifice some of their immediate interests and seek long-term interests, such as helping customers to divide food and give more food and seasoning products, do we often have the experience of asking for more Chili oil when we consume in some Chinese food enterprises? Moreover, foreign catering enterprises attach great importance to the growth mode of connotation expansion. For example, although the restaurant is an inch of land and gold, one more seat will make more profits, but foreign catering enterprises should make enough space as toilets and keep it clean and odorless. Who can say that this is not important? 7. Focus on the consumption level and pay attention to potential future customers. For future and potential customers, foreign catering enterprises attach great importance to them, especially children. They have special children's menus and often give small gifts, which lays a good customer base for the subsequent development of enterprises in the future. Second, management: 1. Pay attention to training, combining theory with practice, which is practical. Foreign catering enterprises often pay more attention to it, and there will be a clear training plan, tools, teaching materials and personnel, which will be tracked and revised one by one, thus forming a complete training system to ensure that what they have learned is applied. There is no gorgeous theoretical framework and terminology for training content, and they are not greedy for perfection, but only practical. 2. Establish a management model that suits you, closely combine management concepts, organizational structure and management system, put forward a point of implementation, walk around management, be particularly pragmatic, do not talk empty words, keep your word, do what you say, and establish a good management image. 3, people-oriented, employees first. Be strict with employees and master the degree of communication and motivation. Only happy employees will bring joy to customers. Foreign catering enterprises will hold regular activities, such as knowledge contests, effect tours, staff symposiums and staff meetings, and give employees positive and corrective feedback in time, so that employees can treat the competition with a positive attitude. Moreover, we attach great importance to the personal safety of employees and provide them with labor insurance supplies. In case of problems, the first consideration is the interests of employees and the loss of equipment. The most important thing is that they can really make career development plans for employees. For example, McDonald's not only wants his trainee manager to work, but also arranges his study time according to a certain period of time, so that he can continuously improve his career according to the upgrade management course specially developed by McDonald's, thus not only stabilizing the staff, but also greatly improving the production performance. 4. Handle customer complaints in time. Foreign catering enterprises have two characteristics in handling complaints: first, they respond quickly, and second, they attach great importance to customers. Moreover, after the matter is solved, we should not just ignore it, but also analyze, find out the main reasons and discuss countermeasures to prevent similar problems from happening again. 5, the magnitude of service quality appraisal classification system. In some foreign catering enterprises, employees adopt the color separation system of badges, the first level is gray, the second level is gold and the third level is red, which does not affect customers' impressions of employees, but affects employees' self-evaluation in their hearts. For anyone with self-esteem, it will inspire their sense of striving for progress.