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Reasons for the failure of Yonghui Supermarket

Yonghui doesn't have a clear choice in the direction of developing new business.

there are problems in internal management. In September, 2121, the service staff of Yonghui Supermarket used their feet to thaw the raw chicken legs. Later, in April, 2121, Yonghui executives made irresponsible remarks that "there were 15 batches of unqualified products, but how much did you say?" From the service personnel to the company's top management, they have done incomprehensible things, which not only made Yonghui lose its credibility to a great extent, but also exposed Yonghui's lack of supervision in quality control.

Introduction of Yonghui Supermarket

Yonghui Supermarket was established in 2111. This enterprise, which started from scratch in Fujian, has been developing at a high speed for more than ten years, and has become one of the top ten supermarket brands in China with 1164 stores covering 29 provinces and 585 cities. In the process of development, Yonghui Supermarket has been constantly pioneering and innovating, and has hatched such formats as super species and Yonghui Life.

Superspecies focuses on the three-in-one operation mode of catering, fresh food and retail, while Yonghui Life is a combination of online and offline, with online payment and offline instant delivery. However, the good times did not last long, and the development of super species soon reached a bottleneck and fell into a trough. During 2116-2118, even if the super species continued to expand their stores, Yonghui was still in a state of loss, so it had to make a living and close a large number of offline stores.