The advantages of the website can be summarized in four words: fast, versatile, practical and economical.
Fast means fast information transmission. The establishment of the website enables customers to get relevant information at the first time by clicking the mouse, and the feedback information of customers can also be transmitted to enterprises immediately.
More means more information. A website can have dozens or even hundreds of pages or even more. Customers can learn all the information of the enterprise in great detail.
Reality is reality and truth. Enterprises can use some software, such as three-dimensional animation software, to make products quite dynamic and realistic, just like seeing real products.
Saving means saving money and time. Customers can know all the information of the enterprise as long as they spend money and time online. Achieve the purpose of high efficiency and saving money. Moreover, enterprises and customers can communicate directly without face to face.
Website construction planning:
First, the market analysis before the website construction (handled by the enterprise itself)
1. What is the market of related industries? What are the characteristics of the market? Can the company conduct business on the Internet?
2. Analyze the main competitors in the market, the online situation of competitors and their website planning and functions.
3. Analysis of the company's own conditions, company profile, market advantages, what competitiveness can be improved by using the website, and website construction capacity (cost, technology, manpower, etc.). ).
Second, the purpose and functional orientation of building a website
1. Why build a website? Is it to establish a corporate image, publicize products, conduct e-commerce, or establish an industry website? Is it the basic demand of enterprises or the extension of market development?
2. Integrate company resources and determine website functions. According to the company's needs and plans, determine the function type of the website:
Enterprise websites, application websites, commercial websites (industry websites) and e-commerce websites; Corporate websites are divided into corporate image, product promotion, network marketing, customer service, e-commerce and so on.
3. According to the function of the website, determine the purpose that the website should achieve.
4. The construction of intranet and the expansibility of website.
Third, the website technology solutions (discuss with professional companies)
According to the function of the website, determine the technical scheme of the website.
1, use a self-built server or rent a virtual host.
2. Choose an operating system, using windows 2000/nt or unix or linux. Analyze the input cost, function, development, stability and safety.
3. Self-help website construction and template, website construction package or personalized development.
4, website security measures, anti-hacking, anti-virus programs (if you use a virtual host, professional companies do it for you).
5. What kind of dynamic program and corresponding database should be selected? Such as asp, jsp, php；; Database sql, access, oracle, etc.
Fourthly, the content and realization of the website.
1. Determine the structural navigation of the website according to the purpose of the website.
The general enterprise website should include: company profile, enterprise trends, product introduction, customer service, contact information, online message and other basic contents. More content such as: FAQ, marketing network, recruitment, online forum, English version, etc.
2. Determine the website integration function according to the purpose and content of the website.
Such as flash guide page, membership system, online shopping system, online payment, questionnaire survey system, online payment, information search query system, traffic statistics system, etc.
3. Determine the sub-columns of each channel in the website structure navigation.
For example, the company profile can include: president's speech, development history, corporate culture, core advantages, production base, scientific research and development, partners, major customers, customer evaluation and so on. Customer service can include: service hotline, service tenet, service items, etc.
4. Determine how to realize the website content.
For example, whether the product center uses a dynamic program database or a static page; Whether the marketing network adopts list mode or map display.
Verb (abbreviation of verb) web design
1, web page design art design requirements, web page design should generally be consistent with the overall image of the enterprise, to meet the enterprise ci norms. Attention should be paid to the application of colors, pictures and layout planning of web pages to maintain the overall consistency of web pages.
2. In the adoption of new technologies, we should consider the geographical distribution, age class, internet speed and reading habits of the main target groups.
3. Make a webpage revision plan, such as a large-scale revision within six months to one year. I recommend you to go to the website of Tonghui E-commerce Research Center, which is full of news, knowledge, comments and development trends related to e-commerce. Read more, I believe it will be useful to you.
I've been collecting it, and I'll turn it out if necessary. It's good.
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Suzhou Fan Fei Network Technology Co., Ltd. is a group of young and energetic Suzhou network elites who love Suzhou and are destined to be a mature Suzhou website company from the beginning. It is a professional Internet service company integrating basic Internet services such as website construction, software development, network marketing, computer maintenance, website operation, enterprise post office, space domain name service, etc. In web page making, JAVA program, FLASH dynamic special effects, 3D, 2D and other web page technologies are added to make the web page beautiful in form and rich in visual effects. Student test report 1
Name of experimental project: website development plan
Experimental time: 1 week
Name of students in the same group:
Experimental site: Xun 30 1
Date of submission:
I. Purpose and requirements of the experiment
While mastering the major courses of e-commerce, use the course design to let students know the purpose of website design and be familiar with all aspects of website construction for planning. Students need to form their own groups to develop or plan their own personal websites. Through market research, understand the market demand and trend, and choose the positioning and main attack direction of the website independently.
Second, the experimental content
1, determine the purpose and planning of website construction.
2. Design a market survey questionnaire, focusing on the target positioning and business direction of the self-developed website.
3. Discuss the above contents into a draft, and write out the experimental steps and results.
4. Discuss the results in groups and summarize the completion and shortcomings of the experiment.
III. Experimental Steps and Results
(1) The purpose of website construction
Basic content: according to the industry environment, competitors' network marketing performance, company size and current situation, determine the goal of website construction.
(2) the planning of website construction
Basic content: according to the advantages and disadvantages of competitors analyzed above, combined with the industry environment, give the website an accurate positioning.
(3) the function of the website
Basic content: according to the purpose and positioning of the website, determine the function and content of the website. Analyze and determine whether the website function meets the needs of the company's online marketing.
2. The core idea of website construction is to plan, design, operate and manage websites with customers as the center. The most general purpose of the website is to obtain orders through the website, enhance the corporate image and establish the corporate network brand. In view of the characteristics of the dismantling industry and the core business needs of the company, it is more important to obtain valuable visits than website traffic. The production planning of website construction should be user-centered, improve the user experience, improve the customer conversion rate and turn visitors into prospective customers. This is the ultimate goal of the company to establish a website. Website traffic is the basis of the website, but it is not the purpose of the company to establish the website. Therefore, it is not only the website traffic, but more importantly, it is to improve the user conversion rate, but to strive to turn customers into corporate customers. Making a company website under this guiding ideology will make the website have marketing function, bring real customers to the company and make the company website valuable. No matter how big the traffic is, but it can't effectively convert the traffic into the company's customers, such a website is worthless. Perhaps the company has a deep understanding at present, making traffic through Baidu's bidding ranking, but the conversion rate of traffic into customers is too low to bring enough customers to the company, and it feels that the invested funds have not achieved much effect.
Under this guiding ideology, the purpose of establishing a company website is:
1, website design and planning should meet the requirements of user experience and improve the conversion rate of visitors.
2. It is a website that meets the requirements of search engines, so that search engines can continuously bring traffic to the company's website.
3, website brand building, enhance corporate image.
4. Optimize the website, including user optimization, search engine optimization and website management optimization.
5. Enhance the competitiveness of the company's core business.
To achieve the above goals, it is necessary to make a comprehensive analysis of the company's scale, resources and business, give a reasonable positioning to the website, make a website construction plan, and implement it strictly according to the plan. You know, no matter how good the plan is, it will not produce value if it is not implemented.
Four. Discussion and summary
The goal orientation and business direction of the self-developed website are not very clear. First, why build a website?
1. Today, with the rapid development of the Internet, the website is a publishing platform for enterprises to comprehensively introduce company information on the Internet: any information people want to know can be put into the website, such as company profile, company workshop, production facilities, research institutions, product appearance, functions and usage. , and can be displayed online.
2. The website establishes the corporate image, lets others see themselves and shows the strength of the enterprise. Enterprises can "show their faces" at home and abroad, which is undoubtedly an opportunity to promote enterprises, products and services. From the perspective of advertising, corporate websites are related to the shaping of corporate image. Without websites, corporate image is out of the question.
3. Take the initiative to seize the opportunity, and enterprises should establish their own websites, which is the inevitable development of the times. Any enterprise must have an information platform to display itself if it wants to keep up with the trend of the times. In order not to be preempted by competitors' websites and not to lag behind the trend of the times, we should consider the necessity of building a website.
You can expand your business scope and establish business contacts with potential customers. This is one of the most important functions of corporate websites, and it is also the fundamental reason why so many foreign companies attach great importance to website construction. At present, big buyers all over the world mainly look for new products and suppliers through the Internet, because it is the cheapest and most efficient. In principle, as long as you know the company's website, people anywhere in the world can see its products. Therefore, the key is how to promote the company website. A very practical and effective method is to register the company's website on world-famous search engines (such as Google, Baidu, Yahoo, etc.). ) and select keywords related to the company's products and services, so that potential customers can easily find the company and products. This is a common practice in international business, and practice has proved very effective.
Second, what is a website?
1, which consists of domain name (commonly known as website), website source program and website space.
2. The website space is undertaken by a dedicated independent server or a rented virtual host;
3. The source program of the website is placed in the website space, which is represented by the website foreground and the website background.
4. To measure the performance of a website, we usually consider the space size, location, connection speed (commonly known as "network speed"), software configuration and services provided. The most direct measure is the real traffic of the website. Xing 168, find the website and ask for help.