McDonald's Corporation for the franchised outlets to provide a perfect system to support and standardize management support, the performance of the following aspects: a unified, limited menu service items. Each restaurant's menu is basically the same, and "superior quality, excellent service, cleanliness and hygiene, the real thing". McDonald's to ensure that outlets to provide food flavor stability, which invariably fixed the intrinsic specificity of the product, the formation of customer loyalty to its products. The development of uniform service norms. McDonald's franchise registration form

McDonald's franchise advantages

One, McDonald's has a high reputation in the world

McDonald's is a large-scale multinational chain of restaurants founded in 1940, the brand has developed so far has about 30,000 stores in the scale of operation. Its main sales products include burgers, fries, fried chicken, beverages, ice cream and other food products, which effectively meets people's demand for convenient dining. McDonald's brand can be said to be a household name in China, whenever people see the familiar "m" shaped logo, they will naturally think of McDonald's. The brand is also known as "McDonald's".

Two, McDonald's has a strict regulatory system

McDonald's will be the quality, service, cleanliness, value as the core values of the brand. These four services play a key role in the enhancement of McDonald's brand awareness.

Quality, the life of an enterprise, such as no standardized products corporate vitality will be greatly reduced. In this regard, McDonald's is how to do it? For example, McDonald's beef products need to go through more than 40 quality checks to ensure that the product meets the quality system certification standards. Daily food production is completed if not sold in a timely manner, the store will be immediately destroyed, the brand will not sell any defective meals to customers.

McDonald's

Service, is the key to show the charm of the brand, the customer's impression of the brand is mostly through the communication with the service staff to establish. McDonald's waiters have received specialized training, the brand requires staff to think differently to treat customers, with standardized services to customers to leave a complete impression.

Cleaning is about the daily image of the store. McDonald's cleaning staff every day on the restaurant tables and chairs, counter floor, back of the kitchen to carry out careful cleaning, to ensure that no hygiene dead ends. In addition, when customers leave the restaurant at the end of the meal, the cleaning staff will wipe the tables and spray disinfectant to avoid the growth of bacteria. There are also ultraviolet lights hanging in the store, which can effectively remove bacteria in the air, creating a clean and tidy dining environment for customers.

Value is the pursuit of McDonald's people. McDonald's people y understand what they are pursuing and what they are persevering for. When there is a clear goal, McDonald's people work to carry out more enterprising, brand persistent efforts only to customers to offer quality service.

Three, McDonald's advertising effect is strong

Public relations work, has always been McDonald's valued. The public relations work directly affects the brand awareness. McDonald's has a specialized advertising production team, the production of advertising in the world synchronous distribution, publicity ads contain interesting stories, but the ads are clever refraction of the brand's commercialization purposes, and the audience groups are also subconsciously accept the promotion of the brand, McDonald's double entendre advertising effect is a model for the industry.

Four, in addition to the following advantages:

McDonald's to create "delicious wealth, health and happiness" spirit, engaged in Chinese and foreign characteristics of fast food technology project research and development, operational training, consulting and planning and brand planning services, we are dedicated to the dissemination of dietary technology standards and culture and promotion, integrity to provide professional services to customers We are dedicated to the dissemination and promotion of food technology standards and culture, and honestly provide customers with professional technology and reliable service.

1. Provide five years of trademark use authorization, can share the headquarters of the overall effect of publicity

2. We give the franchisee professional site selection counseling, and provide the appropriate standards

3. The whole process and free of charge decoration guidance and supervision and acceptance of the project

4. Free of charge to provide to the franchisee branch of a set of effective restaurant operations and management manual

5. More than a hundred restaurants and restaurants in the world and the world's most famous restaurant in the world. p>5. More than one hundred successful directly-managed stores support, adequate human resources reserves, effectively avoid the risk of branch turnover

6. Strong R & D and innovation capabilities, complete follow-up audit counseling, so that branches continue to make steady profits

McDonald's franchise fee

Tier 1 cities (Guangzhou, for example)

Store area: 300 square meters, rent costs : 84,000 yuan / month, decoration costs: 2,000 yuan / ㎡, equipment costs: 250,000 yuan, the preliminary raw materials: 80,000 yuan, advertising and publicity costs: 50,000 yuan, opening costs: 40,000 yuan, personnel wages: 3,500 yuan / month / person (18 people), utilities and miscellaneous expenses: 8,000 yuan / month, liquidity: 300,000 yuan, the total investment cost: 1,475,000 yuan

Two-tier cities ( Take Chengdu as an example)

Store area: 250 square meters, rent cost: 50,000 yuan/month, decoration cost: 1,800 yuan/㎡, equipment cost: 200,000 yuan, raw materials in advance: 70,000 yuan, advertising and publicity costs: 40,000 yuan, opening costs: 30,000 yuan, personnel wages: 3,000 yuan/month/person (15 people), utilities: 7,000 yuan/month, working capital: 200,000 yuan. Total investment cost: 1,092,000 yuan

Third-tier city (Xuzhou, for example)

Store area: 200 square meters, rent: 34,000 yuan / month, decoration costs: 1,600 yuan / square meter, equipment costs: 180,000 yuan, the preliminary raw materials: 60,000 yuan, advertising and publicity costs: 30,000 yuan, opening costs: 20,000 yuan, personnel wages: 2,500 yuan / month / person ( 12 people), utilities: 6,000 yuan / month, working capital: 150,000 yuan, the total investment cost: 830,000 yuan

Fourth-tier cities (Zunyi as an example)

Store area: 150 square meters, rent costs: 21,000 yuan / month, decoration costs: 1,500 yuan / square meters, equipment costs: 150,000 yuan, the raw materials in the early stage: 50,000 yuan, advertising and publicity costs: 20,000 yuan. Opening costs: 10,000 yuan, personnel wages: 1,800 yuan / month / person (10 people), utilities: 5,000 yuan / month working capital: 100,000 yuan, the total investment cost: 599,000 yuan

In the above introduction can be found, McDonald's franchise threshold is not very high. It takes about 599,000 yuan to open a store in a fourth-tier city, about 830,000 yuan to open a store in a third-tier city, about 1,092,000 yuan to open a store in a second-tier city, and about 1,475,000 yuan to open a store in a first-tier city. So the ultra-low threshold for joining can allow more entrepreneurs to realize their entrepreneurial dreams early, if you are interested in this project you can contact the staff to understand.