the direct purpose of writing a business plan is to find strategic partners or venture capital funds, and its content should cherish the investment value of scientific response projects. Generally speaking, the larger the project scale, the longer the business plan; If the business of an enterprise is single, it can be simpler. The characteristics of a good business plan are: paying attention to products, daring to compete, fully researching the market, explaining powerful information, indicating the policy of action, showing excellent teams, good financial forecast, excellent plan summary and so on. When applying for financing, the business plan is a vital part, regardless of whether the applicant is a venture capital institution or any other investment or credit source. Therefore, the business plan should be complete in content, sincere in will, based on facts, clear in structure and easy to understand.

making a business plan has many functions. Among them, the most important ones are as follows:

1. Main writing format of business plan

(1) Summary of business plan

The summary of business plan is the first thing that venture investors should see. It condenses the essence of business plan and reflects the whole picture of business, which is the core of all plans. It must make venture capitalists interested and eager to get more information. The length is generally controlled at around 2,111 words. It mainly includes the following contents:

1, company overview

2, research and development

3, products or services

4, management team and management organization

5, industry and market

6, marketing strategy

7, financing explanation

8, financial planning and analysis

. Specifically, it mainly includes: company overview: including company name, address, contact information, etc.; The natural business situation of the company; The development history of the company; Forecast of the company's future development; The company's distinctive competitive advantage or uniqueness; Tax payment of the company

1. Main format of business plan

(3) Research and development of the company

Introduce the personnel and capital plan invested in research and development and the goals to be achieved, mainly including:

1. Research capital investment

2. R&D personnel

3. R&D equipment

4. The main contents are as follows:

1. Name, characteristics and performance of the product

2. Development process of the product

3. Which stage of the product's life cycle

4. Market prospect and competitiveness of the product

5. Technical improvement and upgrading plan and cost of the product

(5) Management team

visited venture capitalists. In a sense, the success of venture entrepreneurs ultimately depends on whether the enterprise has a strong management team, which is particularly important to comprehensively introduce the management team of the company, mainly including: the management organization of the company, Major shareholders, directors, key employees, salaries, stock options, labor agreements, reward and punishment systems, and the composition of various departments should be clearly displayed, and the combat effectiveness and uniqueness of your company's management team, as well as its distinctive cohesion and fighting spirit, should be demonstrated.

(VI) Market and competition analysis

Target market: mainly make well-founded judgments on the sales amount, growth rate and total demand of products or services. Target market is the destination where the products are delivered by the "business arrow" of the enterprise, and market segmentation is the positioning of the enterprise. You should subdivide your target markets and discuss how much sales revenue, market share and profit you want from them. At the same time, estimate the real potential of your product.

Venture capitalists won't believe your plan just because of a simple number. You must further analyze the factors that may affect the demand, market and strategy, so that potential investors can judge the rationality of your company's goals and the risks they will bear accordingly. Be sure to say how you came to your conclusion.

The description of the target market should solve the following problems

1. What is your market segment?

2. what is your target customer base?

3. What is your five-year production plan, income and profit?

4. How big is your market? What is your target market share?

5. What is your marketing strategy?

industry analysis should answer the following questions:

1. What is the development level of this industry?

2. What's the development trend now?

3. What is the total sales of this industry? What is the total income? What is the development trend?

4. What is the impact of economic development on this industry?

5. how does the government affect this industry?

6. What factors determine its development?

7. What is the essence of competition? What kind of strategy do you adopt?

8. What are the barriers to entering this industry? How will you overcome it?

in competition analysis, the following questions should be answered:

1. What are your main competitors?

2. What is the market share and strategy of your competitors?

3. What new developments may occur?

4. What is our strategy?

5. What are your development, market and geographical advantages in the competition?

6. Can you bear the pressure brought by competition?

7. What are the advantages of price, performance and quality in the market competition?

marketing, which is a problem that venture capitalists are very concerned about. Your market influence strategy should explain the following issues:

1. Marketing organization and team

2. Selection of marketing channels and construction of marketing network

3. Advertising strategy and promotion strategy

4. Price strategy

5. Market penetration into development plan

6. This part is very important. From this part, venture capitalists need to know how to purchase raw materials for producing products, the relevant information of suppliers, the situation of labor and employees, the arrangement of production funds, factories and land, etc. The content should be detailed and the details should be clear. This part is an important basis for the valuation of investment projects in future investment negotiations, and it is also an important part of the equity held by venture capitalists.

the production and operation plan mainly includes the following contents:

1, the production and operation plan of new products

2, the company's existing production technology capability

3, the quality control and quality improvement capability

4, the existing production equipment or the production equipment to be purchased

5, the existing production process

6, the economic analysis and production process of the produced products

. Venture capitalists will expect to judge the financial profit and loss of your future operation from your financial analysis part, and then judge whether they can ensure their investment to get the expected ideal return. Financial analysis includes the following three aspects:

1. Historical data of the past three years, The development forecast for the next three years

mainly provides the cash flow statement, balance sheet, income statement and annual financial summary report for the past three years

2. Investment plan:

Estimated amount of venture capital

How to arrange the future financing capital structure of venture enterprises

Obtain the mortgage of venture capital, Guarantee conditions

arrangement of investment income and reinvestment

arrangement of the proportion of equity of both parties after venture capitalists invest

arrangement of income and expenditure of investment funds and preparation of financial reports

degree of investors' involvement in the company's operation and management

3. Financing demand

Capital demand plan: the amount of funds needed to realize the company's development plan, the timeliness of capital demand and the use of funds (specify the use of funds in detail and list them)

(IX) Risk factors

Explain in detail the risks that may be encountered in the project implementation process, and put forward effective risk control and prevention measures, technical risks, market risks, management risks, financial risks and other unforeseeable risks

(X) Investors' exit methods

Stock listing: analyze the possibility of listing the company according to the analysis of business plan. Explain the preconditions for listing

Share transfer: investors can recover their investment through share transfer

Share repurchase: According to the analysis of the business plan, the company should explain to investors about the implementation of the share repurchase plan

Profit dividend: investors can recover their investment through the company's profit dividend. According to the analysis of this business plan, The company should explain

successful cases to investors in implementing the equity profit dividend plan: domestic women's shoe market brand competition survey project

customer project demand

Due to the economic crisis, the domestic women's shoe market is growing slowly. At present, there are thousands of enterprises engaged in women's shoe production in China, and the number of brands is not less than 11,111, plus the brands launched by foreign companies for China, the famous international brands and the leather shoes brands produced by OEM. Due to the huge demand in the domestic market, the attention of consumer brands is gradually increasing. This group company conducts benchmarking survey for its main competitors, focusing on the following issues:

1. Market survey of women's shoes in major cities in China (consumption, competition, price and channels)

2. Consumers' awareness of various brands

3. Marketing model of women's shoes

4. Brand competition in the domestic market

5. The survey sample requirements are 3,111. On this basis, we can understand the product characteristics of other enterprises through benchmarking in order to provide a basis for upgrading our own products.

huajing vertical and horizontal research scheme

according to the basic requirements of customers, Huajing has put forward the following overall research framework:

Chapter I Market Situation at Home and Abroad

Chapter II Market Survey of Women's Shoes in Major Domestic Cities

Chapter III Market Analysis and Survey of Women's Shoes

Chapter IV Consumers' Cognition of Existing Brands

Chapter V Purchase Channels and Information Acquisition Channels

Chapter VI China, Cognition and evaluation of foreign brands

Chapter VII Analysis of Consumers' Values

Chapter VIII Benchmarking Survey of Major Domestic Women's Shoes Enterprises

Chapter IX Analysis of Brand Competitiveness and Suggestions for Solutions

The research report is divided into word version and presentation, with a total page of 151 and a presentation of 111. The respondents included 3,111 consumer questionnaires, and the enterprise surveys involved Belle Shoes Group, Yong En International Group and Hongguo International. Through the investigation and study of 15 working days, it is basically clear that consumers are concerned about the market performance of brands and the production situation of enterprises. Based on objective data and a large number of interviews, the research report conducted a comprehensive investigation on the women's shoe market, and the customer's concerns were completely solved.

Overall customer evaluation

The project is completed quickly, and the area covered by the overall report meets the requirements, especially the detailed product surveys of enterprises such as Belle Shoes Group and Yong En International Group, which are of great help to the product production and marketing strategy of enterprises.

on the whole, the project has met the basic requirements of customers, at the same time, it has realized a deep understanding of the product design system of major competitors, and gained a new understanding of the new product launch and positioning of competitors in the next few years.

project reference

China women's shoes market competition and investment forecast report in 2118-2111

China women's shoes project financing business plan (professional edition)

China women's shoes industry market in-depth investigation and medium-term development forecast report (2119-2112)

domestic and foreign women's shoes production technology development path and commercial application.