1. Understand the advertising target and audience: Before optimizing the advertisement, it is necessary to clarify the advertising target and audience in order to formulate more attractive advertising ideas and strategies.
2. Choose the appropriate advertising form: according to the advertising target and audience, choose the most appropriate advertising form, such as video advertising, picture advertising, native advertising, etc.
3. Design attractive advertising materials: Make attractive and creative advertising materials, including pictures, videos and texts, to attract more users' attention and participation.
4. Optimize advertising materials: according to the advertising effect and user feedback, constantly optimize advertising materials, such as changing advertising pictures, modifying advertising copy, adjusting advertising time, etc.
5. Update advertising materials regularly: Update advertising materials regularly according to seasons, festivals or social hotspots to keep the advertising attractive and fresh.