Cheng Zhengchang, a native of Yangzhou City, Jiangsu Province, is the chairman and chief executive officer of Panda Management Company. Cheng Jia went to Taiwan Province Province in 1953, and then moved to Japan in 13. 1970 received a bachelor's degree in mathematics from BakerUniversity and a master's degree from the University of Missouri two years later. During this period, he worked in a restaurant to support his studies. He used to work in a Chinese restaurant in Hollywood. In order to establish the ideal of "McDonald's in Chinese restaurants", he opened PandaInn in Palo Dina, California in 1973, with his father as the chef. 1984 began to operate side-chain Chinese fast food in the name of PandaExpress. After 10 years of efforts, today Jufengyuan is the largest Chinese fast food chain network in the United States. At the beginning of the year, there were 200 branch networks with more than 3,000 employees, and the turnover exceeded $1300 million. His wife is the company's vice president, and Cheng holds 80% equity of Jufengyuan. According to the wealth list of the United States and Canada, it is estimated that its wealth is 1 100 million dollars.

With 500 restaurants in the United States, panda express has grown into the largest Chinese fast food restaurant in the United States, with an average of 10 panda fast food restaurants in each state. The bosses of the company are Cheng Zhengchang in his fifties and his wife, Jiang Peiqi.

Cheng Zhengchang's father worked as a chef in Chinese mainland, Taiwan Province and Japan, so he came into contact with the catering industry from an early age. But Cheng Zhengchang himself was born in mathematics and had a master's degree. I joined the business because my cousin dragged me to the restaurant to help after graduation, which lasted for 30 years. "This is the hardest thing to start. You should be very careful and flatter your guests." Cheng Zhengchang said. If the guests go to other places because there are no seats, Cheng Zhengchang will chase them to the parking lot and say, I'm sorry we are so crowded, but if you are willing to wait for a while, I can give you a drink.

The main customers of Panda Fast Food Restaurant are Americans, and the best one is in Hawaii. From the beginning, Cheng Zhengchang aimed at doing American business. He said, because there are few China people in the United States, doing business in the United States can make the cause bigger. Panda express deals in Sichuan cuisine, but it has been improved. There are tangerine peel chicken, fried chicken with mushrooms, kung pao chicken, sweet and sour pork ribs. "Americans prefer to eat meat," Cheng Zhengchang said. "What they eat is relatively simple and there are fewer kinds. Some of them are very satisfied. "

There are not many kinds of pandas, so you can cook them first and then order them. First, they cooked the food, put it on the insulated table, and let the guests take it away to save time. But if a dish has not been sold for three or four minutes, it must be thrown away in order to ensure the quality. Cheng Zhengchang said that there is no hard and fast standard for how much food to throw away, and it all depends on employees' care for customers. With the gradual expansion of the company, ensuring uniform quality has become the key. Panda's practice is centralized procurement, and distributors distribute raw materials nationwide, thus ensuring the consistency of raw materials. In addition, chefs have to undergo six weeks of training before taking up their posts.

Cheng Zhengchang spends half of the year on the spot and seldom in the office. On the one hand, he can patrol everywhere, find problems and solve them on the spot, and also instill the concept of service first in employees. "Fast food restaurants are our life," he said. "If I treat employees better, employees will be better to customers if they are in a good mood." Panda express also plans to open another 65,438+000 stores this year. So far, the company has no plans to go public, and the expansion funds come from inside. "We don't need to go public because we earn enough money to invest," Cheng Zhengchang said. The company's annual sales are close to $400 million, and he would not disclose the profit figures. Every time a new panda fast food restaurant company is opened, the investment is about 300 thousand.

Cheng Zhengchang said that he was satisfied with the expansion of business scale, the progress of employees and the recognition of the market. Except for Japanese franchisees and dozens of joint ventures in the midwest, all panda restaurants are owned by their husband and wife. Their goal is to open 10 thousand fast food restaurants all over the world. The American market certainly can't accommodate so many fast food restaurants. Cheng Zhengchang has set up shop in Japan, and the next step is South America and North America. But he said that panda express would not go to China: "China doesn't need such Chinese food, and the competition is too fierce." Some analysts believe that the panda represents the old-fashioned fast food in China, giving the impression that the food is greasy and the environment is average. Of course, the panda himself disagrees with this statement.