Campbell Soup Company;; NYSE:CPB)。
once named soup kitchen in Taiwan Province, it is the leading producer of canned soup in the United States. Headquartered in Kenton, New Jersey, our products sell well in 121 countries and regions around the world. In addition to concentrated canned soup, the company has also begun to explore other food markets in recent years, such as concentrated food, non-concentrated soup, instant soup powder, gravy and so on.
under its brand, Campbell Soup produces soups and other canned foods, baked goods, drinks and snacks. Its headquarters is located in Camden, New Jersey. The classic red and white can design used in many Campbell's soup brand products has become a symbol of the United States, and its use in pop art is represented by Andy Warhol's series of printed products of Campbell's soup cans.
Campbell Soup also acquired several American food companies. Jinbaotang was once the 111th largest brand in the world reported by Businessweek in September 2119.
The company's flagship brand and Campbell's name are used to sell soups, sauces and canned foods. The product lines under Campbell brand include:
Jinbao Concentrated Soup, Shi Yunsheng, SELECT Soup, Arnott's, V8 Vegetable Juice, Jinbao Soup Catering Service, SpaghettiOs, Goldfish Biscuits, Pepperidge Farm and Snyder's;;
Cape Cod natural seasoning potato chips brand, Eatsmart vegetable snacks, kettle potato chips, Pacific Foods, Plum Organics, Prego special spaghetti sauce brand, and diamond food (DMND).
Historical development
Jinbaotang Company was founded in 1869 by Yue Se's Joseph Campbell and Abraham Anderson. At the beginning, it produced canned tomatoes, vegetables, jellies, soups, condiments and meat sauces.
Later, the company invented concentrated canned soup, which was convenient to make and cheap, making this product very successful in America and Europe where soup was not popular.
The company's logo is a very distinctive red and white can wrapping paper, which has been used since 1898, and became the inspiration for Andy Wo He, a master of Pop Art in the 1961s.
Campbell's advertising campaign is also one of the factors contributing to its success. The company has launched a number of collectibles, such as the Kimball Soup cookbook, and even the "Tomato Soup Cake" cookbook and the 1968 "Souper Dress" skirt have been promoted as collectibles. When Reagan was an artist, he was also a spokesperson for V8 vegetable juice.