In the design and production of outdoor light box advertising pictures, in order to pursue realism and artistry, photographic inkjet or color inkjet is often used; There is also a screen printing method to make light box paintings on special paper, plastic sheets (films) and light box cloth, and the production methods and materials are selected according to their reproduction costs, weather resistance and other requirements. This paper discusses the characteristics, main composition materials and pattern making methods of light box advertising, and discusses the application of its making technology.
First, the characteristics and types of outdoor light box advertising
Light box advertising is also called "light box poster" or "night light poster". Outdoor light box advertisements are distributed on both sides of roads and streets, as well as in public places such as cinemas (theaters), exhibitions (sales meetings), commercial downtown areas, stations, airports, docks and parks. Foreign countries call it "semi-permanent" street art.
Outdoor light box advertising is different from other types of advertising. Its characteristics are as follows:
1. Large screen: Many print advertising media are used for indoor or small-scale communication, and the layout is small. Outdoor light box advertising displays advertising content through the door, notice (publicity) column and vertical pole light box painting. Compared with other print advertisements, illustrations and fonts are bigger and more eye-catching.
2. Strong farsightedness: The function of outdoor light box advertising is to convey information to outdoor people and long-distance people through natural light (daytime) and auxiliary light (night). The far-sighted effect of advertising works is very beneficial for fast-paced, efficient and hurried people in modern society to pay attention to it from a distance.
3. Extensive contents: in public transportation, transportation, safety, welfare, savings, insurance, tax payment, etc. ; In commercial products, enterprises, tourism, services and so on. It can play a wide role in culture, education and art within cultural education.
4. simultaneity: the display forms are various, with both text and color functions, covering everything from product trademarks, product names, physical photos, colors, corporate intentions to culture, economy, customs, beliefs and concepts. Through conception and unique creativity, we firmly grasp the "ring" that induces consumers to buy, and achieve the purpose of advertising with the heterogeneity of visual communication.
5. Fixity and complexity: No matter what form outdoor light box advertising takes, it has the requirement of being fixed in a certain range and position. As a semi-permanent display device, its basic structure is more complicated than other advertising forms. Including frame, covering material, pattern printing layer, wind-proof, rain-proof and snow-proof structure, and lighting facilities as night lighting, which makes the cost of a single copy higher than other types of advertisements.
There are many kinds of outdoor light box advertisements, and there is no clear division. But from the scope of application, it can be divided into movies and clothing advertisements (poster light box painting); Alcohol advertisement (light box painting, selling point display board); Banking and insurance advertisements (door head, column light box painting); Electrical advertising (selling point display board, floor lamp box); Advertising columns in subway stations, bus kiosks, etc.
Second, the composition of outdoor light box advertising
1. Frame and mask: The main components of large light boxes are steel-plastic structures, the base and frame are welded by steel or stainless steel structures, and the pattern cover is made of glass plate, plexiglass plate, light box cloth, etc. The main components of small door, rod and hanging light boxes are steel or injection-molded frames, and the pattern covers are mostly glass, plexiglass or transparent plastic plates.
2. Pattern printing carrier: According to its structure and manufacturing process, the printing carrier of the light box can be made of synthetic paper, spray-painted film, self-adhesive film, light box canvas and other materials.
3. Auxiliary lighting facilities: The auxiliary lighting of the light box (commonly known as lighting) is designed according to the structure, printing materials, ink layer thickness and pattern width of the pattern picture. Ordinary fluorescent lamps were used in the past. With the application of new lamps, the auxiliary lighting of light boxes has developed from single lighting to multiple lighting methods. The resulting picture quality, uniformity and softness have been greatly improved. Source: Shenzhen Inkjet Network