What do you need to master when opening a shop with zero foundation?

When opening a shop with zero foundation, you need to master a lot of knowledge. For many novice white entrepreneurs, most of them have never touched the knowledge fields of brand operation and store management. Let's share what you need to master when opening a zero-based store. What do you need to master to open a shop on a zero basis? 1

1. Investigate the market and determine the project. Before opening a shop, novices should focus on a general industry according to their own experience, hobbies and market prospects, and then make a detailed investigation of each link in this industry, and comprehensively consider and determine the project from the aspects of market saturation and their own advantages.

2. According to the positioning scale of their own funds, novices need to make a rough budget and distribution of store rent, service product funds, staff and material allocation, and working cash according to their own funds, and then determine the business scale, so as to provide the necessary decision-making foothold for the later business strategy.

3. Choose a suitable location to rent the store. If a novice is engaged in the retail or catering industry, it is best to choose the first floor of a neighboring community, university middle school, office building or industrial park. Leisure and entertainment industries can choose floors above the second floor in villas, pedestrian streets and other places.

4. Decorate the store. The decoration style of mobile business premises should be simple and neat, such as supermarkets. The decoration style of stay business premises should be based on service products and be as unique as possible, such as holographic projection experience hall. It is best to find a professional decoration company to be responsible for the specific operation.

5. Prepare for purchasing service products, whether it is physical products or virtual services. Novices should learn relevant professional knowledge in the process of preparing for purchasing, and shop around. For physical products, you must check the supplier samples, and for virtual products, you must personally experience and make sure that the after-sales service is in place.

6. The external publicity work should be in place. When the store opens, it is necessary to strike while the iron is hot. Small-scale stores can set off firecrackers for customers to spend a day at a discount. Large-scale stores can hold song and dance performances and publicize their service products through prize-winning quiz.

7. Conduct marketing analysis regularly. Shops must install a high-quality marketing system. Novices should standardize and make full use of its functions, conduct regular settlement and analysis, find out the highlights and shortcomings in marketing in time, and constantly adjust marketing strategies to adapt to the market and enhance profitability. What do you need to master when opening a shop on a zero basis? 2

1. Location is very important

As we all know, opening a shop must have a facade, which can be self-built or leased. Choosing a suitable store location plays a very important role in the future development of the store. Alipay binding. It can be said that no matter which investment project you choose, a good geographical location can lay a good foundation for future development.

especially the one-door retail industry. The choice of store is often the key to success. With the opening of the store, the fate of success is determined first. It can be said that choosing a good store address is half the battle. Net-earn offline. Ms. Zhu, a retail customer, said that we are leaning against a big tree to enjoy the cool.

It is to use the traffic of people in those hypermarkets to attract people's popularity. It costs less, gets quick results, and has obvious business effects. Ms. Zhu's retail store is close to the largest shopping center in the city, and her business is booming.

2. Dislocation management

Learn to operate in a wrong position, so that you have a unique advantage. At the same time, it is not limited to the goods themselves, and sincere attitude, personalized pavement design and the quality of employees are also considered. In the face of different shops, if customers want to walk into your shop, you must be unique and show a unique style.

A shop is like a person's personality. Without characteristics, it will become tasteless and even less attractive to customers. To do a good job of store characteristics, it is necessary to understand customers' consumption habits and meet customers' appetite, in addition to paying attention to regionality.

we should also consider the limitations of local economic level, personnel, skills and funds, and it is best to start with as many things as possible, not blindly, do our own characteristic articles step by step, and focus on our familiarity.

3. Think about customers

You can't run a store unilaterally and think that you are the boss anyway, so you don't consider anything else. From the standpoint of customers, to meet different levels of personalized consumer demand, the store will grow bigger and bigger. If operators do not pursue growth, have no vision and do not impact higher goals, they will not feel the joy and fulfillment of being bosses.

cost. The biggest purpose of doing business is to make money. If you just want to muddle along and hold the mentality that it doesn't matter whether you grow up or not all day, then the employees in your store will be influenced by a subtle influence, and the success of the store will be impossible to talk about.

You can't think for yourself when you open a shop and run a business. If you think for yourself, the interests of customers will be damaged. Do you think such a businessman can do business for a long time?

4. Seize the opportunity

When opening a store, you should be good at choosing the appropriate opportunity in peacetime, and investigate the items that customers have booked to buy and the purchase time, so as to highlight the pertinence of the purchase. We must learn to grasp many business opportunities and not let wealth slip away. Studio. Many times, the success of business has a lot to do with grasping potential opportunities in time.

Take the retail store as an example. When some customers come to buy cigarettes, they can ask about their usual consumption grades, which brands they are interested in, and the reasons why they don't like them. Another example is the repair of electrical appliances, usually after things are done.

It's better to take a look at other electrical appliances in customers' homes and provide simple services by the way, so as to cultivate customers' trust in you. It's more important to stabilize more repeat customers.

5. Get what you want

Paying attention to the actual purchasing needs of customers is one of the secrets to win customers when opening a store. When opening a shop, the most important thing is to regard yourself as the role of purchasing goods for customers, and at the same time listen to the voices of customers and brainstorm, so as to fully understand the real needs of customers.

the biggest feature of opening a store is to pay attention to the actual needs of customers. Whether the store's business is prosperous or not depends on the purchasing power of customers. Only by constantly paying attention to the actual needs of customers, so that consumers can not return empty-handed and buy satisfactory goods, is the key to the store's invincible development.

In short, opening a store is not as complicated as people think. In the final analysis, it is a process of heart. When you truly understand the "customer first" or "customer is always right", your store will become a thing in your life. What do you need to master when opening a shop on a zero basis? 3

Beginners should pay attention to the ease of opening a shop, the strength of the brand, the choice of location and the salary of employees.

1. It's easier to open a shop than to stick to it

Many entrepreneurs who want to open a shop will choose to open a shop according to their actual situation at first. However, after a period of operation, they find that the business is not so easy to do, and it takes a lot of thought and time to run a shop. When encountering some difficulties and setbacks, they will back down, so novices need to stick to their initial intentions and stick to their initial choices.

2. Brand strength

Strength includes not only product taste, brand culture and marketing methods. For example, can the supply of raw materials be timely and effective, and the types are rich and diverse? Is brand marketing diversified and innovative? Some entrepreneurs just want to make money quickly, and look at the hot brands at the moment, regardless of the propaganda strength of the overall brand culture, and have more choices and plans for the market and brands.

3. Choosing location

Location has always been a concern of many entrepreneurs. The location of storefronts will directly affect the business of storefronts. If the location is located around the campus or the office building, the corresponding customer groups are students and office workers.

4. Salary of employees

As for the salary of employees in the store, the shopkeeper can give them a basic salary plus commission. In addition, during holidays, when the store business is good, it will be particularly busy, and it is common for employees to work overtime until the evening, so the store owner should take the initiative to explain the overtime pay to employees.

Precautions

1. Collect customer feedback

After all, it is customer service students who come into contact with buyers in the first line, and their understanding of users may be higher than that of operation, so the planning and execution of many activities should listen to the opinions of customer service. In addition, customer service also has first-hand information such as baby sales changes, customer preferences, problems and failures, so it is very important to communicate and feedback regularly every day.

2. Track the operation rhythm of the platform

If you are an old driver, you will definitely feel deeply about the changes in Taobao in recent years. Of course, every change means an opportunity. If you successfully seize the opportunity, the store may take off in a year or two, but the store that can't grasp it often regrets it. Far pc traffic to hand amoy migration.

in the past two years, the live broadcast in the store is a very good opportunity. Fortunately, platform II will preach the trend change on many occasions, so we must keep an eye on the forum of Qianniu Push, Nail Group, Want Want Group and the station every day ~ We must actively try to find opportunities.