The frequent closure of Internet companies, the bursting of the Internet bubble, the roaring e-commerce fever. B2B enterprises have experienced a bumpy course of development, elimination and recovery. Along the way, B2B has become increasingly mature, coupled with China's suitable environment to rely on. Strong support from the government and society, unique industry advantages and mature management experience, making B2B in all walks of life in the rapid development, and beat B2C in one fell swoop, occupying 95% of the e-commerce share. And 06 compared to 05 years of growth of 97%, the total transaction volume of 128 billion yuan. According to "Avery" research report in 2007 China through B2B e-commerce transaction volume reached 2123.9 billion yuan. An increase of 65.9% over the previous year. China's small and medium-sized e-commerce will enter a period of "blowout" development. B2B was also rated in 2007 as the top ten profit models in the NO.1. But under the halo of the photocopy, but there are a lot of gray and dark side of the side worthy of our attention. Such as the monopolization of integrated platforms, B2B stickiness, the stagnation of B2B for small and medium-sized enterprises, and so on.
1, a single model
Looking at the current domestic B2B field, there are a large number of two modes: one is the industry vertical B2B e-commerce site, that is, for an industry to do deep and thorough, such as the China Chemical Industry Corporation (CCICIC), the Global Hardware Network and so on. Such websites are undoubtedly more authoritative and precise in their specialties. The other is a horizontal comprehensive B2B e-commerce website. Covering the entire industry, working on the breadth, such as Alibaba, Global Sources and so on.
(1) industry comprehensive B2B mode. This model is more mature, low-risk, but the model is single, obsolete, including "supply and demand business information services" as the main, "industry consulting services" as the main, "investment services to join ", "project outsourcing services", "online services", "technical community services" model. Buy wheat network, business Gryla, Hualian B2B online trading platform, enterprise power "a large number of", China's network of "Chinese suppliers", YiXi network and other sites are in a state of stagnation. All this shows that B2B needs business model innovation. Relying on a single obsolete model is difficult to surpass peers.
(2) industry vertical B2B mode. Vertical website services and specialized website services because of its easy to surprise, new, flexible and will become the focus of each B2B companies and large enterprises to compete, but also the future of the B2B market is another new direction of development. Although the vertical B2B model of enterprises accounted for a small share of China's B2B. But it is a model favored by many venture capitalists, and several dark horses have emerged.
2, too much pressure
E-commerce in the experience of a short period of passion in the online listing of Sinochem and then returned to hibernation, in addition to Alibaba, Huicong, Sinochem, Global Sources, and a few other sites, most of the other sites have not been fortunate enough to get the attention of the community and the media's pursuit. Instead, they stayed in the soil like cicada larvae for years. The phenomenon of "big sticking to small" and "Matthew effect" appeared in the comprehensive platform. A few big sites make small B2B sites suffocate or "fetal death".
In the process of China's e-commerce application and development, the role of the enterprise is quite important, but the domestic enterprises have been on the Internet, on how to carry out network marketing and business activities, the lack of detailed planning. Although most of the enterprises have been connected to the Internet, but most of them have only opened the home page and e-mail address on the Internet, and many of them do not update the content of their websites for a long time, not to mention the use of network resources to carry out business activities.
3, fuzzy understanding
Why the need for B2B intermediary services website, the enterprise's understanding of fuzzy. Let unfamiliar buyers and sellers on the Internet to communicate with each other, query and match, will be a big problem. It will produce four problems between buyers and sellers: first, because of poor information communication, inevitably resulting in asymmetry of production and demand, the situation of shortage and surplus of commodities co-exist; second, because of a seller corresponding to a limited number of buyers, many buyers and sellers will form a multi-layer sales chain, thus generating a lot of intermediary links, resulting in higher and higher costs of sales; third, due to the limitations of the buyer's and seller's choice, resulting in the buying and selling bidding is not sufficient. Third, due to the limitations of buyers and sellers to choose, resulting in buying, selling, bidding is not sufficient, both affecting the efficiency of the transaction and can not create a fair market environment; Fourth, due to poor information, slow response to the market, resulting in backlogs of inventory, the phenomenon of increasing production costs. And to solve the above four major problems, the inevitable need to establish a public **** information exchange and trading platform. One of the three major domestic foreign trade e-commerce enterprises, the global market network has been committed to uniting China's 100,000 high-quality manufacturing enterprises to create a credible international trade platform.
4, action blind
On how to effectively carry out B2B e-commerce, action is blind. The common phenomenon is:
(1) the positioning of the content of the enterprise website is inaccurate, or the design is too simple, only the home page and E-mail address; or one-sided pursuit of large and comprehensive, publish information without regard to the main and secondary; or one-sided pursuit of the site's powerful functions, attempting to "one-stop pass".
(2) incorrect way of doing business, the site is hooked up to where it is conducive to the development of online business enterprises lack of grasp of the essence of the thought that a registered domain name of the Web site, the business will be through the Internet automatically come to you. Global B2B e-commerce transactions have been dominant, 2002 to the present, showing a sustained and rapid development trend, B2B global turnover reached 8.3 trillion U.S. dollars in 2007, reached 13 trillion U.S. dollars in 2010, an increase of more than 50 percent over 2007. 2007 Chinese B2B e-commerce turnover of 1,250 billion yuan in 2010 reached 3.8 trillion yuan. In 2007, China's B2B e-commerce transaction volume was 1,250 billion yuan, and in 2010 it reached 3.8 trillion yuan, which shows how huge the B2B market is.
A, B2B will be more segmented direction
Small and medium-sized enterprises due to the lack of strong financial support, do not have the strength to do the whole industry B2B industry website, but you can intervene in the industry segments of the e-commerce site or regional e-commerce site. Such as clothing and apparel shoes, suits, men's clothing, women's clothing ...... niche sites have certain prospects for development. Generally speaking, no matter how fine the industry in which the site is located, as long as the country has more than 300 companies together with the segmentation of products for the company's leading products, these segments of the industry will have a 1~2 B2B site of survival.
Two, B2B regional website will rise
In fact, the vast majority of China's trade B2B/B2C are still concentrated in the same city, the same area transactions. 58 the same city, Catch.com and other classified information sites can get the VC's pursuit of the fact that the amount of the discovery of the same city transactions is huge. In China's commercial credit system has not yet been established, and then have a choice under the premise of the majority of merchants are more willing to choose closer to the purchase channel, which can better protect the credit security, and the second can be better to save logistics costs and improve profits. Therefore, it can be expected that B2B regional website will have a larger space for development. However, whether the B2B regional website can rise will also depend on the geographic advantage of the website operator.
Three, the rise of a new model of B2B
In the field of B2B e-commerce in the increasingly fierce competition, a large number of B2B website in the fierce competition in the fall. Along with their downfall, the newborn enterprises to new innovative models to win market recognition, in the highly competitive market environment has a very strong core competitiveness. Among them, the Central Asia Silicon Valley network B2B+M is the most representative of the characteristic new model.
(1) B2B
Originally: Business To Business, a kind of market area, is a business-to-business marketing relationship. E-commerce is a specific major form of modern B2B marketing. It integrates the intranet of the enterprise, through the B2B website and customers closely, through the rapid response of the network, to provide better service for customers, so as to promote the development of the enterprise's business.
(2) M
is the abbreviation of MALL (Mall), B2B + M that is, Central Asia Silicon Valley network represented by the online e-commerce platform and based on the Central Asia Electronic Exhibition Center entity mall and the organic combination of the operation of the new business model, B2B + M not only breaks the limitations of the physical mall radiance, but also effectively make up for the general integrity of the general lack of B2B website.
Four, industry B2B website will act as an industry service role in more links
Suppliers, buyers, credit, strength assessment system to further improve and get innovative, with the gradual industry B2B portal in-depth industry, industry enterprise credit, strength to get further transparency. So that buyers have more opportunities to choose more of the most suitable suppliers, many offline services will go deep into the enterprise, such as: one-on-one training services, field assessment, factory visits, market research, talent recruitment, industry software services will be more applications.