Xibei out of the circle, all rely on mouth cannon.

Early in the epidemic, the president of Xibei relied on "selling misery" to win the sympathy of the capital, Xibei in the epidemic, but also smooth financing.

Then, appeared Xibei price increase news, up on the rise, after all, prices are rising, into not in the rise, the problem is that Xibei's a steamed buns to buy 21 dollars. You will not think it is a plate of gold and silver steamed buns, in fact, you read it right, is a steamed bun.

Then, in the past two days, Xibei's wind review is a full-scale overturning, which also traces back to a Xibei vice president issued a microblogging.

The "poor" can't afford to eat Xibei.

In fact, this matter specifically, Xibei is also a bit wrong, after all, retweeted the microblogging thing is last April, so in the fermentation wave, is really a headache for the public relations. Xibei also responded to the first time, the vice president has left, not on behalf of the company's remarks.

Then Xibei's food prices in the end expensive?

A steamed bun is 21 yuan, a cold skin 49 yuan.

A large number of netizens have already complained online that some of the dishes in Xibei are "ridiculously expensive".

For example, this "ancient method of choking the noodles steamed bread", a surprisingly 21 yuan;

This "Xibei big rolls" sold for 33 yuan;

A plate of "green onion oil Romaine lettuce "

And Xibei different stores prices vary, such as in another store, the lettuce price is 49 yuan;

A netizen said that before a plate of cold skin more than thirty dollars, now the price has risen to 49 yuan.

And from the description of these dishes, the ingredients are not much "high".

For example, 46 yuan of lettuce, the raw material is lettuce; cold skin main ingredients are gluten, shredded cucumber, diced celery and purple kale; large rolls main ingredients are flour; and choking buns main ingredients are flour, water and milk.

To verify that these dishes at Westbay are worth the high price, we also ordered an order of lettuce, a steamed bun, and a large roll.

Xibei price increases so much, and the capital market is not related.

Jia Guolong, founder of Xibei, said Xibei has decided to go public and is now looking for the right time and capital.

Jia Guolong gave the following statement: Xibei is entering the listing cultivation period, the listing time and place has not been fully finalized. " We are constantly learning and exploring the road to listing, and also looking for the right quality capital."

Jia Guolong once declared to the outside world: " Xibei will never go public ."

Now, Jia Guolong pointed out that previously did say that Xibei is not listed, but through the epidemic, found Xibei's own problems and cash flow problems, but also recognize the strength and power of capital, to correctly understand the capital.

" So I changed my mind, if there is the right time, we will choose the capital to invest in Xibei ."

Jia said previous rumors that there were plans for Xibei to go public were true. "This is the epidemic touched me, we had prepared the manpower and material resources ready to earn money, the results of the epidemic came, everything stopped, I realized that I have to face three months, six hundred million dollars in wages, there is no cash.

This year, cooperation with capital is the theme of Xibei, from the beginning of the epidemic when Jia Guolong has repeatedly said publicly that this outbreak of the epidemic so that Xibei realize their own shortcomings in cash flow, and the epidemic has also allowed Jia Guolong to change the attitude of the capital all along.

It was then that the news of Xibei's IPO began to circulate frequently. Regardless of when and whether Xibei landed in the capital market, it is certain that this year's outbreak of the epidemic is changing the traditional catering companies' attitude towards the capital market.

Xibei Avena Village official website shows that as of July 16, 2020, it has 379 stores in 58 cities in 25 provinces ****. In 2019, Xibei had revenue of about 5.5 billion yuan, profit of about 380 million yuan, and *** had 23,000 employees, according to information previously made public by Xibei.

Xibei can't just rely on debt financing to indefinitely delay the problem rather than address the root cause, which always needs to be repaid and be burdened with interest and other pressures.

Through the above analysis, we can clearly recognize that the capital market and equity financing is an important channel and means for enterprises to resist risks, and it is necessary to lay out in advance rather than make temporary decisions.

With the help of capital, a listed restaurant with abundant cash flow will also allow the enterprise to quickly enter a period of rapid expansion.

In addition to the multiplication of market capitalization, stores and revenue also ushered in rapid expansion and growth. Considering the capital market, Westbay's expansion is just running out of money.