As far as cheetahs are concerned, the sales of new cars in the past two years are not ideal. In 20 18, the total sales volume was 86,402 vehicles, which was not as high as Brilliance and Huatai. The total sales volume of 20 19 is only 33,200 vehicles, and the annual sales volume is not even comparable to the monthly sales volume of some models, which shows that the cheetah is not easy.
Fortunately, the cheetah has never given up on self-help, whether it is a salary cut for all employees in the middle of 20 19 or a production base suspension at the end of 20 19, it is to keep the cheetah.
It is reported that the Jingmen base of Cheetah will be handed over to the government and the Chuzhou factory will be sold. After the Changsha factory is entrusted to Geely, Cheetah will only keep Yongzhou base. If these bases can be transferred smoothly, it will undoubtedly shed a lot of burdens for cheetahs, but the production scale will be reduced and the sales of new cars will not be good. If these fundamental problems can't be solved, how long can Cheetah's Yongzhou base last?
If the decline of cheetah is somewhat regrettable, then the plight of Zotye is somewhat confusing. Objectively speaking, this car company that started from a cottage has also had a good life. If we can establish a research and development system and get rid of the influence of the cottage as soon as possible while making profits, there may be a chance. Unfortunately, a change in the country has made Zotye "show its true colors".
Although the local government and banks and other departments have provided loans to Zotye, it is still a drop in the bucket for Zotye. It is reported that Zotye resumed work briefly after obtaining the loan, but stopped production again due to the supplier's inability to provide parts and other reasons, which may also reflect that Zotye has been unable to gain the full trust of suppliers.
Not long ago, a restriction on high consumption aimed at Jin Zheyong, the head of Zotye, once again pushed the fact that Zotye was short of money to the foreground. From Zotye official website, we can already see that Zotye now has six models on sale, but neither upstream suppliers nor downstream dealers seem to be optimistic about Zotye's future.
According to the information checked by enterprises, Zotye Holding Group Co., Ltd. has as many as 6 1 copy, which is relatively rare in Zhejiang, Guizhou, Jiangsu, Hebei, Guangdong, Anhui, Tianjin, Shanxi and Shandong provinces.
Whether cheetah or Zotye, the difficulties they are facing now have a lot to do with their weak research and development strength. The blowout of China automobile market has been more than 10 years, and there are almost no loss-making automobile enterprises in this 10 year. However, when the automobile market is no longer so fanatical and consumers are no longer so gullible, the competition among automobile enterprises is technical strength.
At present, both the capacity planning of automobile factories and the number of automobile enterprises are far higher than the market demand, and industry reshuffle is inevitable. To some extent, only when the industry is shuffled can China's independent automobile enterprises really become stronger and the market reputation will be gradually improved.
This article comes from car home, the author of the car manufacturer, and does not represent car home's position.