Generally, the format of corporate promotional videos is:

introduction of the enterprise, a highly general description of the enterprise and its brand;

introduction of products or services of enterprises: highlighting advantages and values;

description of enterprise honor and qualification: highlight the enterprise level and operational height, and urge the audience to recognize and trust;

R&D and innovation ability of enterprises: reflecting the development potential of enterprises;

enterprise's vision and values: explain the enterprise's persistent values and development goals, and make the audience have * * * sounds and expectations.

enterprise standard advertising language or brand image identification: strengthening the memory of the audience

The concept of corporate culture is a synthesis of business purposes, values and moral codes of conduct formed by enterprises with their own characteristics, and the mainstream business management education such as EMBA and MBA has introduced the concept of corporate culture.

the key for an enterprise to be recognized by the market is that it must be different, and this is the corporate image. From the perspective of corporate culture operation, it is mainly the CI (Corporate Identity System) of enterprises. CI*** is divided into three levels, namely, visual recognition (VI), behavior recognition (BI) and mind identity (MI). If visual recognition (VI) is external, then mind identity (MI) is internal. A person with both literacy and character must be polite in his words and deeds (behavior recognition).