When everyone has something, your usual is not enough to attract people, especially when you are just starting out in your business. So, this is the time to lean towards innovation. A WeChat tweet content can be creative, a brand publicity H5 can also be done differently, an activity form of novelty is also can attract people, etc. Often these insignificant small preparation will cause the brush screen fire, so that the brand's popularity straight up. Doing creative marketing is difficult, we all understand, but if a startup wants to have a chance to succeed, often trial and error is the first step of creativity. How can a startup be recognized in the beginning without these 10,000 times of trial and error? To go far inside the realm of creativity, it's all about how much effort a company puts into it. It is a reality that startups don't have money or resources in the early stages. Therefore, only rooted in their own piece of the field, rooted and sprouted this is the inevitable process, do a good job boutique, do a good job of word of mouth, do a good job of creativity.