1. Show the product directly

If the product you want to promote is creative enough or really novel to use, you can show the product directly in Tik Tok without beating around the bush. For example, there is a online celebrity hot pot artifact that will be promoted soon, which can be lifted and lowered with one button, and then automatically separate the cooked food areas. Because the product itself is topical, it immediately attracted a large number of netizens to watch.

2. Exaggerated amplification of product advantages

What about those products that don't have much novelty in function? It can be presented in an exaggerated way according to its unique points, which is convenient for the audience to remember. For example,? Big space? It is one of the selling points of BMW GT. In order to highlight this selling point, the salesperson directly? Hide? There were 12 people in the car, which impressed many viewers. Another example,? Open the hidden storage space of the central control with one button? It is one of the highlights of Cadillac.

3. What is the typical example that arouses users' curiosity and sense of participation?

? Super delicious? The matching method of bottom material. Why is Haidilao seasoning so hot? It is to arouse users' curiosity and sense of participation. Everyone has the psychology of following the trend and imitating. This product is online celebrity and explosive. Everyone says it's delicious, so everyone wants to try it. Besides, this way of eating is interesting and the participation threshold is low. Why not? Similarly, there are abnormal eating methods of Beijing roast duck, McDonald's second half-price ice cream, and Xi' an special bowl of wine.

4. Scene implantation

This is a bit like the implantation of traditional advertisements, that is, the scene in the video is exposed with appropriate brands, so that users can remember your products. For example, a life trick or a funny clip was quietly implanted in the scene? For example, products are placed in the corner of the table, there is a brand logo behind it, and there are advertising sounds in the background, which can still play a good publicity effect. In a clothing store, the clerk arranges clothes skillfully; But looking back, can you see the big one? H& M? This is a planting.

5. Word-of-mouth marketing with video

Is it popular in Tik Tok? Answer milk tea? That's it. In the video, the hot scene in front of the store is often exposed. The long queue seems to remind you: We are a online celebrity milk tea shop, and everyone says it's delicious. Won't you try it? . To better present word of mouth, you can show consumers' queues, smiling faces, cooperative dances with consumers, and appointment calls that have been blasted by consumers in Tik Tok.

About the marketing plan of Tik Tok online celebrity, I'll share it with you here. If you are interested in Internet marketing, I hope this article can help you. If you want to know more about the skills and materials of copywriting, website optimization and internet marketing, you can click on other articles on this site to learn.