There are more ways to break the new product sales, and there is always one for you!
1. Give it to old customers, they are your best weapon to break the change.
This method of breaking zero is suitable for old customers to accumulate (if not, start accumulating now), and most categories can be broken through old customers, with many benefits: safety, higher repurchase rate and maintenance of old customers. Tell you the specific operation method directly:
Step 1: Accumulate old customers
Every time you deliver the goods, send a leaflet of the old customer fish pond with the parcel (it can be QQ group, WeChat group, etc.). ). Of course, you should have activities and give a good name, such as "Meng Chong Exchange Group", which is much better than "XX Store Old Customer Exchange Group". Send a red envelope immediately after joining the group! Send an administrator to do this all day, and give a red envelope as long as you come in! Some people say that I only deliver three or five packages a day! Don't be afraid of less. Who hasn't accumulated from less to more?
Step 2: Maintain old customers' fish ponds.
In fact, don't think too complicated, it's very simple. Say some related topics. If it is selling maternity products, it is best for the management group to be a baby mother with the same topic. If you are a pet product, management likes pets; What about women's clothes? It doesn't matter, don't think that there is no chat, just chatting, it's really bad, will it be a red envelope, a red envelope of 20 yuan a day! Send a red envelope from 20 yuan in the WeChat group, and you will be rich!
Step 3: When there are new products, preheat them in advance.
Of course, you need to design a scheme that benefits old customers. Our suggestion here is to make profits completely. What do you mean, completely profitable? Don't take profit, even negative profit, as your billing cost. The copy is very simple: XX new products, new strategies, benefiting old customers, and the top XX products can get the original price of XX for only XX yuan.
The fourth step: let the old customers shoot at the original price and cash back the red envelope.
As an old customer, many fraud risks can actually be minimized. I took the original price, returned the red envelope, and returned it immediately. Of course, if you have special needs, such as brushing through trains, brushing special keywords, brushing wireless terminals and brushing passwords, then you can give more discounts to old customers! Many people who are willing to do it want to take advantage, rich people take advantage, and those who have no money take advantage.
This method, basically most categories are operable!
Step 2 break the zero with vermicelli
Everyone knows that Taobao has attached great importance to "talents" since 20 15, but how do people play? How far is the "network celebrity" from the general Taobao shop owner? It's not that mysterious. There are many introductions about how to apply for talents, the advantages of talents and the entrance of talents, so I won't say much here. Here's how to play and talk about ideas.
The so-called "talent" is not mysterious, you can understand it as "opinion leader"! The development of wireless technology has brought an obvious change trend: people's internet circle is getting smaller and smaller (because our screen is getting smaller and smaller, let's briefly talk about it here! )。 When shopping, people are more and more easily influenced by "insiders" and "opinion leaders". Let's give a simple example:
You sell fitness equipment. What's the rough and crazy way to play Taobao? What's the game of "talent"? When you sell fitness equipment, you must first understand fitness. If you are really a fitness expert, so much the better. If not, you should be able to package yourself as a fitness expert! If you want to exercise that muscle, what equipment is the best, and a reasonable fitness plan every day ... Don't worry, you can easily gather a group of your fans. You can gather your fans in many places: Weibo (Ali's relative) is the best, so can blogs, QQ group, Tao Wei, Taobao Daren and even WeChat group, as long as you are an opinion leader in this circle (many people think it is difficult to be an opinion leader, but you don't do it! When you have new products, is it difficult to achieve zero sales of new products and use fans through professional soft articles?
I know a baker. Is he really good? Not bad, at least compared with a professional baker, she is just an amateur, but she loves to share, so she quickly gathered more than 800 fans. These more than 800 people are in a QQ group. She opened a Taobao shop, which mainly sells baking tools and raw materials. The last product has no pressure to break zero.
Is there a chance to be a collocation expert when making women's clothes? Do you have a chance to become a trendsetter when making shoes and bags? You can cook delicious food and eat food. Do it with your heart Perhaps Taobao's talents will become the best way out for small and medium sellers in the future.
3. The explosion of new skills
When there are few old customers, or when there is no way to use old customers to change (there are some special categories, such as * * supplies, which are really inconvenient, at least I haven't thought of a good way to use old customers to change. ), you can consider using explosions to drive new products to break zero through collocation and association. Of course, the premise is that you have such a relative explosion, and the obvious feature of this explosion is that it can continuously bring you stable traffic (more importantly, free natural search traffic, some through train traffic)
Step 1: Choose new products that can be driven.
The new products driven by the explosion must be related. If you take a shirt made in 39 yuan and want to open a high-end product at the cost of 300 yuan, it is basically unreliable unless you are willing to bear huge losses. Even so, you will encounter the problem of personalized labeling. Therefore, the new product you open must face the same target customers as the explosion. The other is correlation, such as complementarity!
Step 2: Design new product breakthrough activities.
There are generally two ways: explain it on the explosion details page, or explain it when chatting with Want Want! It's very simple: buy this explosive now and add XX yuan (this XX yuan must be shocking enough, such as adding 1 yuan) to get a new product with the original price of XX yuan. In order to shock him enough, the suggestion is to cede profit = explosion profit+new product profit+zero cost. For many products with hundreds of dollars, the price will be shocking enough.
Step 3: Set your own stop loss standard.
You have to set your own stop-loss standard for the first few blocks, and you can't go on like this!
4. Use activities to promote new products to break through zero.
This method is actually similar to the previous method, there is no difference, but you need to design it in advance. When your baby participates in activities, such as daily specials, some large-flow activities outside the station, and bargain hunting, it is basically foreseeable that there will be a large flow and many orders.
At this time, you can design activities: buy active products and add XX yuan to get new products with original price of XX yuan. Pay attention to this when arranging the time for new products to be put on shelves, preferably two days before the event. This method is very useful, especially in small shops. A friend of mine in Beijing, almost all the new products are broken like this. There is a special price every day, and then the new products break through 10 thousand. Brush some orders after the new products are out of stock, and then there will be special prices every day, and then the new products will drive! Enter a cycle. The key of this method is guidance, because if the guidance is not good, everyone will buy the active product and leave!
Taobao is changing rapidly now, because the Internet is constantly changing. In order to avoid letting everyone learn wrong and outdated knowledge, I joined forces with the cattle people on Taobao to form a group, and friends who want to learn Taobao operations can come here to study. The first digits of this set of numbers are: 328, the middle digits are: 258, and the last digits are: 485. You can find them by combining them in order.
5. How to break the zero of completely new stores and new products?
No old customers, no explosions, no activities, completely new stores and new products, what should I do! Of course there are methods, but please note that all methods and techniques are applicable. For example, if the unit price of the product is too high, this method may not be suitable.
The key to this method is to set gifts! Buy and send! Some people say that this special thing is also called method? All right, listen to me! This method has two details:
Details 1: The gift must not be inferior, and it is better to be more attractive than the goods you want to break. In other words, you must make your target audience, even some people, want this gift. Think about what KFC does occasionally, buy hamburgers, add how much money, and give a little doll. How many people buy hamburgers in order to get a little doll, and then don't eat hamburgers? Buy bamboo slips and return pearls, which is almost what it means.
Detail 2: make a policy-if you return the goods, the gifts can't be returned! What does this mean? This means that users have no doubts about buying your products. If you don't like what you bought, return it, but you can keep the gift. It is not ruled out that some people deliberately apply for a refund after receiving the gift, but you have to believe that there are many good people in this world. What is the basis of this method? New products and new stores will definitely be supported by the traffic of search engines. If you are afraid of insufficient flow and want to blow up a fund at the beginning, then invest a little and drain it. As long as there is enough traffic coming in, this method is of great help to the promotion and transformation!
6. Use friends and family to break zero
Well, you can think of this method as brushing your teeth, but it is safer. Everyone knows that the safety of trumpet largely determines the safety of your brush machine. If your goods are very good, the customer unit price is not too high, for example, your cost is 10 yuan, and logistics is the only way to 20 yuan! Send it out 100, and your cost is 2000! But as a new product store, you basically make a small explosion, and free natural search traffic will be very good during the new product cultivation period. Many things are done like this! Snacks, trinkets, etc. What if I don't have so many friends? Can a friend introduce a friend?
7. Break zero with taobao guest.
Of course, the premise of this method is that you'd better master some taobao guest resources. The method is simple: high commission! How high is it, so high that you have to lose money, and take the money you lost as your accounting cost.