Trick 1: market research to make an effective business circle analysis

Want to open a good store, some market research is inevitable. From a professional point of view called the business district analysis, in layman's terms, is to investigate and analyze the store's sales range, the characteristics of the store customers and the geographical location of their living environment. Because different geographic location of the store, suitable for different kinds of business. Therefore, investors in the site selection, the first step is to carefully observe the situation of the business circle, such as the business circle of the traffic flow and traffic flow how much, how many competitors in the business circle and so on. Generally speaking, the place of high traffic volume are the city's commercial center, railway station, long-distance bus station, near the bus station, commercial pedestrian street, the entrance to the university campus, popular tourist attractions, large wholesale market entrance and large and medium-sized residential areas, and so on. Chen Yan believes that, because these places are commercial concentration, in the traffic, people hustle and bustle of the lively part of the store, the chances of success are often much higher than the average location. But in the specific choice of store, should pay attention to the business district is not easy to too many competitors, the best similar goods franchise stores not more than three.

Trick 2: according to the main commodity to determine the address

The choice of business location is closely related to the main commodity and the potential customer base, various industries have different characteristics and consumer objects, the commercial district is not the only choice. Chen Yan pointed out that operators in the site selection, to self-employed products and target consumer groups have a clear understanding, know your enemy to win. For example, convenience stores and small and medium-sized hair salons are suitable to open in the community near the residential areas, while bars and tea houses can be opened near the downtown area.

Trick No. 3: subway station crossroads advantage is obvious

Corner of the intersection, or some of the transportation and street bridges, cross-street underpasses, bus stops, subway stations and light rail station mouths and other public **** transportation facilities adjacent to the place, the general flow of people are relatively large. The selling price of stores on the same floor and in different locations varies, while stores with better visibility and no obstructions in front of them have higher relative rents and are hard to find in the market.

Trick 4: to sign a clear store property rights with the landlord

General store property rights can be used (rent) for at least 5 years, in order to achieve the purpose of the low rent, at least should be signed for 5 years or even longer lease term. In addition to negotiating the rent, but also pay attention to negotiate the relevant additional conditions in order to save a lot of money. For example, whether the normal heating, water, electricity and telephone, whether the store's roof, floors and walls to do basic repairs, additional or maintenance of water and electricity facilities. In addition, Chen Yan reminded investors to pay attention to, about infrastructure and so on should be agreed in advance in the contract, to avoid unnecessary disputes with the landlord in the future.

Trick No. 5: Choose the right size of shop

Shop investment is different from general property investment, as tenants of various businesses have different area requirements for stores. To clothing and catering, for example, generally speaking, a small clothing store business area of about 30 square meters can be, while a small restaurant business area needs about 50 square meters. If the pursuit of a small area, then the stores can withstand the business will be quite limited, the flexibility of the use of stores will be greatly reduced, invariably for the future of the stores leased or sublet a certain degree of difficulty. If the store does not have a suitable tenant, the rental return naturally can not be talked about.