1.2. 14 Summary Mode for Valentine's Day Activities Part I

Valentine's Day activities will be held on February 14, 16:30-20:00, across Gome in Zhong Ting Street and Feng Bing Century in Wuyi Square. Generally speaking, it is quite successful, but there are some minor problems in the details. Now I will summarize and reflect on all aspects of this activity.

Participants: originally prepared 14 couples, actually participated in the activity 13 couples (including 1 prepared couples), 12 couples participated. It provides a solid foundation for the smooth progress of the overall activities. As six couples failed in the budget of Network Star, there were three colleagues from their own departments in this activity, which indicated that the preparatory activities were not fully prepared and the possible risks were underestimated.

Prizes and props: maximize the use of sponsor resources and reduce the cost of activities. All prizes, gifts and auctions are provided by manufacturers, and the club provides planning, organization and personnel.

Funding: The overall activity funding is basically provided by netizens themselves, which fully mobilized their enthusiasm for participating in Valentine's Day activities. The club only provides some transportation expenses, publicity expenses and entertainment expenses, and the expenses are extremely low.

Activity flow: Gome activities went smoothly, riddles were simple, and netizens with better intelligence guessed the answer too early. There was an organizational error in the restaurant, and the power amplifier failed, resulting in the microphone voice being too small to organize netizens well. The waiter in the restaurant broke the soup bowl and slowed down the serving.

Overall organization: staff arrive on time and keep in touch throughout the activity. The activity distance is far away, and there is no phenomenon that participants are separated. The overall activities are relatively compact, and there is no disconnection between activities.

2.2. 14 Valentine's Day activity summary model Part II

On the evening of February 20xx 14, the Valentine's Day activities of Wuyishan Bureau came to a successful conclusion, which was recognized by people from all walks of life and established a good postal enterprise image. At the same time, the business has achieved remarkable results. The 13 14 package, 520 package, 360 package, 199 package and 50 package have been successfully set up, and personalized love stamps, DIY prints, tickets for Shaowu Hot Springs, and love ticket delivery service are sold for X yuan, with a revenue of X million yuan. This activity can be a complete success, mainly in the following aspects.

First, leaders attach great importance to it and plan ahead.

/kloc-in mid-October, the bureau leaders proposed to hold a special Valentine's Day activity, demanding that it be held by itself without cooperation with any unit. Bureau leaders personally participated in the event planning, and put forward guiding opinions on the overall layout, atmosphere creation and publicity methods of the event. At the same time, a leading group for Valentine's Day activities was set up, headed by Director Xu Huilan, to formulate work plans and progress requirements, put forward specific work requirements, and clarify work responsibilities, so that one point is deployed and nine points are implemented.

Second, product innovation to create a competitive advantage

Under the guidance of the bureau leaders, various professional offices conducted in-depth research on product development, constantly revised and improved product plans, and finally developed competitive products: personalized love stamps, hollowed-out retro love envelopes, love commemorative stamps, love wax seals, love DIY postcards and so on. At the same time, considering the characteristics of the Valentine's Day market, we brought roses, fashion dolls and Valentine's Day gifts. In view of the products, our bureau also put forward a love delivery service: after N years, I will mail a love letter with a love wax seal to myself and give myself a surprise!

It is not enough to have products, but also to have interactive activities based on Valentine's Day, so as to create an atmosphere of activities and let more couples participate. Director Xu said at the Valentine's Day symposium. To this end, our bureau divides Valentine's Day activities into three stages: how to say love, how to dare to show love, how to be intimate and love each other forever. How to say how to love, dare to love and dare to show is product orientation. Intimacy and true love are always interactive activities, and rich prizes are set in interactive activities. Couples must participate in how to say how to love or dare to love and show before they can participate in interactive activities to win prizes, and the activities are linked one by one to create a competitive advantage of products.

3.2. 14 The third chapter is a summary model of Valentine's Day activities

Valentine's Day is an opportunity to express love. Lantern Festival was called Lantern Festival in ancient times, and it was also a festival for couples to meet and watch lights and talk to each other. Women's Day is a festival for women, and it is also a festival for men to express their concern for women. These three festivals are closely related to love. What people think most at this time is their lover or lover. People will think of sending flowers and buying gifts (such as jewelry and cosmetics) to their lovers or lovers, so we cater to this psychology. In particular, a novel and unique gift, the sweet-talking rose, is introduced, so that people can express their love and gratitude for their lovers or lovers with the sweet-talking rose while giving gifts, so that xx jewelry can be attached with emotional significance, impress consumers' hearts with emotional appeals and win with emotional marketing.

I. Purpose of the event

1. Increase the popularity of the store during Valentine's Day through this activity.

2. Improve the local popularity of xx jewelry brand and seize market share.

3. Further improve the brand reputation of xx jewelry for long-term promotion and sales.

Second, the content of the activity

1, activity:

(1) On February 20th, xx (Lantern Festival, xx), on March 7th, an activity advertisement was published in a local daily newspaper or evening newspaper with a large circulation, with the theme of "Rose -xx Jewelry Lovers";

(2) Franchisees all over the country advertise activities on local TV stations, and can also publicize the significance of the activities, details of participation, addresses of local specialty stores/counters and news in the form of subtitles in prime time of TV stations.

2. Counter promotion: If you buy more than RMB 65,438+0,000 in xx jewelry store/counter, you will be given a "sweet rose". This activity is to let people express their love and gratitude to their loved ones on Valentine's Day and Women's Day on March 8th. It is mainly used to record the sweet words and thanks that people are usually embarrassed to say to their lovers or lovers, and then send them with jewelry.

3. New products on the market: A series of new diamond ornaments (mainly "Shou" and "Shan Mei" series) will be on the market at the same time, so as to impress customers emotionally and complement each other with this activity, making this "emotional marketing" a complete success.

4.2. 14 Valentine's Day activity summary model Chapter IV

In order to further build the spiritual homeland of the Chinese nation and promote the construction of the "Five Tiedong", according to the work arrangements of the central, provincial and municipal civilization offices, the District Civilization Office decided to carry out the "Valentine's Day" theme activities during Valentine's Day, and the plan is as follows:

I. Theme of the event

Combine thrift with filial piety and respect for the elderly, highlight cultural connotations such as love and affection, and extensively carry out mass festivals and folk customs, volunteer service, classic reading, magpie bridge fraternity, group wedding, cultural and sports entertainment and other activities to guide people to pursue a happy, harmonious and happy life.

Second, the content of the activity

1. Carry out family culture education with the theme of promoting perfect love, happiness and harmony, carry out Chinese classic reading activities such as reading classic love poems and telling beautiful love stories, and carry out family culture publicity activities with the theme of filial piety and inheriting family traditions, so as to guide people to feel the charm of traditional culture and cultivate people's good qualities of loving their parents, family and family.

2. Vigorously create a festive atmosphere.

Three. Activities require

Activities should focus on the theme of the festival, adhere to the grassroots and the masses, dig deep into the cultural connotation, carefully design, and widely carry out various forms of festival folk activities and cultural and entertainment activities.

5.2. 14 Chapter 5 of the Summary Model of Valentine's Day Activities

In order to thank the old and new customers for their support and recognition of Gao Qiao Branch, we used Valentine's Day to launch a lobby marketing campaign with the theme of "Romantic Valentine's Day with You".

In order to let more new and old customers participate in this activity, we sent holiday greeting messages to new and old customers in advance under the arrangement of the network manager in the early stage of the activity.

In order to give customers a romantic, sweet and happy feeling, early in the morning, we wrote carefully prepared Valentine's Day greetings on the most conspicuous electronic display at the front desk, sent holiday greetings to customers who came to handle business, and prepared exquisite and lovely small gifts in advance. With the delivery of exquisite gifts between us and our customers, the whole hall is full of festive atmosphere and happiness. Seeing the joy on the customer's face, every employee in the business hall feels very happy and sweet!

The theme activities were carried out in an orderly manner with the close cooperation of all colleagues in the hall. Colleagues at the front desk send blessings to customers who come to handle business, and then recommend them to financial managers to learn about products and receive holiday gifts. Colleagues at the counter also took this opportunity to recommend the bank's mobile banking, fixed investment, time deposit and other services to new customers. Through this activity, we * * * attracted 2.52 million overseas funds, purchased 1.95 million wealth management from marketing stock customers, and promoted 1 diamond card customers and 4 gold card customers.

This Valentine's Day marketing campaign is of great help to further improve our service quality, strengthen the stickiness of customers, and strengthen customers' recognition of Gao Qiao Branch. In the future work, Gao Qiao Sub-branch will further innovate service measures, provide more thoughtful, humanized and personalized quality services, and provide a solid guarantee for business development!