The Career of PepsiCo CEO Nooyi
The entrepreneurial story of Lu Yongqiang, the father of Pleasant Goat.
Today's integrity is tomorrow's market-Yan Jiehe.
The armless painter Duzner is a disciple.
Krylov wants free books.
Deng Zhongxia's five-minute talk
The story of Zhang Guanghou's hard work as a teenager.
(1) Colonel Harland Sanders, founder of KFC. Born in 1890, the colonel's life is full of American success stories. When he was young, he worked in all walks of life, including railway firefighters, road maintenance workers, insurance companies, tire sales and gas station owners, and finally found a career in the catering industry.
When the colonel was 66 years old, the retired man who received 105 dollars of social insurance every month began to take his old Ford car produced in 1946 on the road, with his eleven kinds of spice formulas and his right-hand man pressure cooker. He went to restaurants in Indiana, Ohio and Kentucky to sell recipes and methods of fried chicken to interested restaurants. 1952 The first authorized KFC restaurant in Salt Lake City was established.
Surprisingly, in just five years, Colonel has developed 400 chain stores in the United States and Canada, which is the beginning of catering joining in the world. At the same time, the colonel has also received the attention of TV stations. Because he was busy cooking all day, he had to find the only clean, white palm suit, which has since become his only registered trademark. Since then, people have associated this suit with KFC; And his white suit, white hair and goatee have become a national symbol.
(2) Not long ago, Indra Nooyi, the first female CEO in Pepsi history, went to Beijing to attend the Science and Humanities Forum of Chinese Academy of Sciences. During this period, she talked with her classmates from Chinese Academy of Sciences about the preparations that should be made to become a CEO on a university campus. Nui says it takes a lot of effort to be the best. As a leader, you must have excellent communication skills and adhere to indispensable consistency. Besides, you should have courage. "If you don't have the courage, you have no confidence. As a leader, you must have full courage. " In fact, Indra Nooyi has been in charge of Pepsi-Cola Company in the United States since June 2006. How did this legendary woman become one of the few female CEOs in the world's top 500 companies? Indra Nooyi was born in a middle-class family in Chennai, a city in southern India. 1976 After obtaining a bachelor's degree in mathematics, chemistry and physics from Madras Church College, he entered the Indian Business School, one of the only two business schools in India at that time, and worked in Johnson & Johnson India Branch after graduation. Soon, an advertisement from Yale University School of Management caught Nooyi's attention. After applying, she was quickly admitted and went to the United States to study. After receiving a master's degree in management from Yale University, Nooyi worked in multinational companies such as Boston Consulting Group, Motorola and ABB. From 65438 to 0994, Nui joined PepsiCo. In the 12 years of Pepsi's struggle, her performance can be described as "brilliant results". Nui worked in the strategic planning and development department for many years, directly responsible for Roger Enrico, who later became the CEO of PepsiCo, and participated in every major strategic decision of the company. At that time, Pepsi was in a critical transition period. Nui is one of the key figures in the successful transformation of the company. She firmly believes that the company should get rid of the struggling chain catering business, give full play to the advantages of product structure and focus on core brands in market operation. Roger Enrico, then CEO of PepsiCo, did not agree with this at first, but was finally persuaded. 1997 10, PepsiCo made a major strategic adjustment, separating its restaurants with Pizza Hut, KFC and Taco Bell from the company, making it an independent listed company-Yum! Global Company. In addition, Nooyi is also a master of business mergers and acquisitions. Andrew Conway, a beverage industry analyst at Morgan Stanley, said that Nui's ability to find value in mergers and acquisitions is outstanding. For every merger, she is accurate and confident. She made a series of strategic decisions for Pepsi. Since 1998, with the participation and promotion of Nui, PepsiCo has successively merged the pure product Connor Company, which ranks first in the world fresh juice industry, and Sobel mixed beverage business. In 20001year, as the main negotiator, she completed the acquisition of Quaker Company by PepsiCo, with a total purchase amount of 654.38+0.38 billion US dollars, and PepsiCo also became the champion of global carbonated beverage enterprises. Robert Allen, director of PepsiCo, said that it was Nui who helped PepsiCo establish a solid direction and achieved its current success. So, in May of 20001year, Noi was appointed as the director and chief financial officer by the board of directors and began to plan the reorganization of PepsiCo. When Noe became the first female CEO in the history of Pepsi in June 5438 +2006 10, people were not surprised. As Steve Raymond, the former CEO of the company, commented: "I have worked side by side with Indra for many years, convinced that she is fully qualified for the new role and is obviously ready." The future is still overseas. However, Nui will also face a series of problems after he takes charge of Pepsi. For example, Pepsi is facing a crisis in India. The Indian Center for Science and Environment has released a test result, which shows that the pesticide residues in 57 soft drinks produced and sold by Coca-Cola and Pepsi-Cola in India exceed the standard. As a result, the relevant departments require the two beverage giants to hand over their respective formulas, otherwise either one may encounter the crisis of being completely banned in India. At this time, it is not known whether it is coincidence or arrangement that PepsiCo chose Nooyi as CEO. But the facts show that Nui has always maintained a very good and close relationship with the Indian government. She goes to India several times a year to ensure that Pepsi will flourish in this emerging market. Even if there are major challenges in overseas development, under the planning of Nui, the future of Pepsi is still in overseas markets. Statistics show that in the traditional American market, the sales of Pepsi's main products such as carbonated drinks and snacks grow slowly, so the company does not want to rely too much on the American market. Winghart, former head of PepsiCo's Indian market business, previously revealed that Nooyi will continue to spare no effort to expand PepsiCo's international development strategy after taking office. Winghardt said: Nooyi is very good at capturing global business opportunities, which is the reason why PepsiCo chose her and the future of PepsiCo. Although analysts pointed out that according to Nooyi's resume, as the CEO of PepsiCo, she still lacks experience in leading the most important beverage and snack department. However, insiders believe that PepsiCo may entrust more related work to Nui, so that she can gain the necessary work experience. It seems that everyone believes that Noe's personal ability is enough to make up for the lack of his career.
(3) "Marry a big wolf and be a lazy sheep." In 2009, almost no one didn't know this classic online buzzword, and few people didn't know its origin-China native cartoon Pleasant Goat and Big Big Wolf. According to the conservative estimation of animation experts, the value of the derivative products of Pleasant Goat and Big Big Wolf is as high as 654.38+0 billion yuan. Some people jokingly call it the most profitable "sheep" and "wolf" in China. Lu Yongqiang, the general manager of Guangdong Original Power Culture Communication Co., Ltd., known as the "Father of Pleasant Goat", created a value of 654.38+0 billion yuan.
"In fact, many of the materials in Pleasant Goat and Big Big Wolf come directly from life. The big wolf in the cartoon is a bit like me. The wolf is cruel to the lamb, but good to his wife Kotaro. That's pretty much what I am. Every day, I hear my wife say' go out and write articles to earn money to support the family', and Hong Tailang says' catch sheep'. "
The success of Pleasant Goat and Big Big Wolf is due to Lu Yongqiang's animation complex. "I grew up watching cartoons. Now Altman, Superman, Doraemon ... are all foreign products, and I have always wanted to be an original animation in China." As a result, under a coincidence, Lu Yongqiang put aside many auras such as famous Hong Kong screenwriters and famous poets, and started an original animation journey in China with a group of young people with the same animation dream. However, things didn't go as smoothly as expected.
Their first animation, Baby Daughter and Good Mother, which they worked so hard to create, achieved good ratings, but the advertisements could not be sold at all, and the vinyl toys developed for animated characters were not sought after in the store. "It took five years of hard work to recover the cost." Lu Yongqiang said with emotion.
Although the process was painful, Lu Yongqiang never gave up his persistent pursuit of China's original animation. "We began to re-select roles and themes. The final selected' Wolf' and' Sheep' were selected from the animated images proposed by the company 10 employees. " In order to subvert the previous impression that Chinese cartoons are young, simple and civilized, Lu Yongqiang set the core principle for Pleasant Goat: be happy and not preach.
At that time, the original power signed a contract with the TV station to provide 208 episodes of Pleasant Goat and Big Big Wolf every year. Compared with the average annual output of dozens of episodes a year, it means unprecedented pressure for young teams. "At that time,' cats' were in the building during the day, and eating was a collective takeaway; I often work overtime until midnight at night 12, and more than 50 people get off work together, which is spectacular. At that time, the night shift security guard in the office building was very scared at first and asked us,' What does your company do? "Why do so many people always leave at midnight?" "
"Pleasant Goat and Big Big Big Wolf" finally aired on the dazzling animation channel in Shanghai. "At that time, in the top ten list occupied by foreign animation, it stood out with the only domestic original animation." However, with the increasing production of Pleasant Goat and Big Big Wolf, the company's cash flow has become very tight. "At that time, someone took the initiative to come to the door and invited us to process foreign cartoons at a price of tens of thousands of yuan per episode, and promised to have cash immediately." Lu Yongqiang knows that many animators in the company 100 are for original animation, and no one wants to be a foreigner's foundry. Therefore, Lu Yongqiang reluctantly refused the invoice.
The next dilemma seems more difficult. The resignation of the design director who designed the animated images of baby daughter and good mother, Pleasant Goat and Big Big Wolf made Lu Yongqiang feel unprecedented pressure: "The situation at that time was like a chess game to lose. If you give up, you will definitely lose. If you want to find a chance to turn over, you can't give up. "
Liu Yongqiang finally persisted. He learned a lesson from "Baby Daughter and Good Mother". "Only by cultivating a large audience in the animation market can derivative products be sold." Lu Yongqiang said: "Over the past three years, we have formed strategic partnerships with many well-known businesses and developed dozens of animation derivatives such as audio-visual, books." Today, Pleasant Goat and Big Big Wolf has created nearly 600 episodes. Lu Yongqiang said that as long as the market accepts it, it will continue to do so.
(4) At that time, many enterprises were openly recruiting for the society. The young teacher passed the layers of screening and became the director of a local enterprise. In the following ten years, he worked in seven state-owned enterprises. Which enterprise can't run any longer, he went to which enterprise to help prop it up. He himself has accumulated some wealth and experience in this decade's practice, and set up his own company in 1996. After a year of hard work and plain management, he realized that to be a commercial enterprise, he must have a unique vision.
At that time, expressway was being built all over the country. After analysis, young people decided that participating in the construction of expressway would make a great contribution, so they kept going to Nanjing to look for opportunities. For the last time, he scored 29 points. 40 thousand yuan order, the project content is to build three small culverts, the construction period is 140 days. In fact, this is a project that no one wants to take, because it has to be subcontracted five times and the management fee is as high as 36%. To complete this project, it needs 50,000 yuan.
However, it is such a project that young people still regard it as a treasure. Almost all his colleagues secretly laughed at him for not knowing how to do business, but he didn't take these laughs seriously. After returning to the company, several of his men could not understand. Several of them estimated privately and made a suggestion: "If we can steal some work and cut some materials skillfully, this project that originally cost 50 thousand yuan can barely earn 20 thousand yuan!"
After listening to these suggestions, the boss's young man sank his face and said, "You can never make this 20 thousand yuan!" " Then, he said an idea that everyone couldn't believe: "Instead of cutting corners to earn 20 thousand, it's better to go as usual and lose 50 thousand;" "And everything will pay 50000 as usual. It is better to repair these three culverts with the fastest speed, the best quality and the greatest cost, and pay 80,000 yuan! "
"This is not doing business, but digging your own grave!" The loyal men said anxiously and enthusiastically.
What we have to do now is not to make money, but to establish integrity! Today's integrity is tomorrow's market! "Say that finish, the young man immediately announced that everything was going according to his own plan, and he was very firm.
These words also make subordinates suddenly enlightened and devote themselves to the project with the most positive attitude. It only took 120 days to complete the culvert perfectly. When the engineering headquarters and the general contractor inspected the project, they found that the three culverts were really impeccable. In a small view, they immediately sat up and took notice of the young man and decided to give him all the supporting projects in the future.
In this way, the young man got the right to all supporting projects in expressway. After the completion of expressway, his company has a net profit of 8 million yuan in addition to management fees. This result surprised those who laughed at him at the beginning, and what they didn't expect was that young people got something far more valuable than 8 million yuan, that is, word of mouth, which was everywhere from the city to the province and was very popular.
As soon as they became famous, young people quickly began to undertake hundreds of billions of engineering orders. In his thought that "today's integrity is tomorrow's market", young people's business empire has gained a strong impetus. By 2005, his orders had reached 270 billion yuan, equivalent to the GDP of the central region 10 cities. At that time, his worth was 654.38+025 billion yuan, which made him appear in the second place in Hurun China's rich list. Yes, he is Yan Jiehe, the CEO of China Pacific Construction Group Co., Ltd., who is known as "the most creative China business leader in Asia Pacific"
Whenever talking about the choice of "earning 20,000 yuan" or "losing 80,000 yuan", Yan Jiehe would say, "Earning 20,000 yuan is a small brain, and losing 80,000 yuan is great wisdom! Whether you are doing things or doing business, you can only rely on practical and clever wisdom, and you can't take a small path with a small brain! "
(5) The armless painter Duzner learned from his master:
One day, the famous French painter Ji Lei attended a banquet. At the banquet, a short man came up to him, bowed deeply and asked him to be an apprentice. Ji Lei glanced at the man and found that he was a cripple without two arms. He politely refused him and said, "I don't think it's convenient for you to draw?"
But the man didn't care and immediately said, "No, I don't have hands, but I still have two feet." As he spoke, he asked his master to bring a pen and paper, sat down on the ground, and drew with the strokes between his toes. Although he painted with his feet, his painting is good, which shows that he has worked hard. The guests present, including Ji Lei, were moved by his spirit. Ji Lei was very happy and immediately accepted him as an apprentice. Since he became a teacher with Ji Lei, this short man has worked harder and became famous all over the world in a few years. He is the famous armless painter Duzner.
Revelation: Isn't it incredible to be a painter without hands? This story tells us that with perseverance and perseverance to overcome all difficulties, you can create miracles and do things that others can't.
As long as you work hard, there will be miracles.
(6) krylov wants books without money: Russian writer krylov loved to write comedies when he was a teenager. Once, he wrote a comic opera and thought it was quite good, so he went to a boss named Brett Copford to see if it could be published. Breitkopf is a German, short, chubby and a little clumsy: but he has a lot of knowledge in his stomach, especially about drama. He took krylov's play, and as soon as he read the beginning, his face lit up and he immediately started a dialogue with krylov. One old and one young, the more you pull, the more speculative you are. A few days later, krylov came to Brett Kopf again and asked him if he had finished reading the script. Brett Copford laughed and said, "This play is so funny! You observe life very carefully! " Say and take out sixty rubles, going to pay krylov as a reward. Sixty rubles, which was a lot of money at that time. Fourteen-year-old krylov was in high spirits, thinking that with this money, she could help her poor family. Just as he was about to reach for the money, he immediately changed his mind and asked Breitkopf to exchange the cash for works by famous writers such as Racine, Moliere and boileau. Brett Copperfield agreed. Krylov came home with a big bag of books.
(7) Deng Zhongxia's five-minute conversation
Mr. Deng Zhongxia, an early revolutionary in China, set a strict study time for himself when he was studying at Peking University. In order not to be disturbed by others, he simply wrote a "five-minute talk" note and posted it on his desk. After seeing this note, the visiting guests will leave immediately if there is nothing important. Some guests even got inspiration from him. They took the time to study and stopped wasting time.
(8) The story of Zhang Guanghou's hard work as a teenager.
The story of Zhang Guanghou, a famous mathematician in China, who studied hard when he was young will inspire everyone. When Zhang Guanghou was in primary school, he didn't get into junior high school because of his poor arithmetic performance, but he didn't lose heart. He believes that as long as he studies hard, he can overcome his knowledge defect and make his study better.
So he carefully examined his learning problems, especially the reasons for his poor math. After several months of hard training, his academic performance has obviously improved, and he was admitted to middle school with excellent results. In middle school, he studied harder. After graduating from middle school, he was admitted to the university with excellent results. Finally, he studied mathematics hard and became an internationally recognized great mathematician.
Zhang Guanghou failed in arithmetic in primary school, but later he became a famous mathematician, which vividly illustrates a truth-diligence can make up for it.