The modes of private domain operation include advertising, application development, mutual promotion among friends, soft text marketing, etc.

Advertising: Advertise websites or applications with private traffic to attract users' attention and guide users to visit the target websites or applications.

developing applications: developing mobile applications that can attract private traffic users to obtain users' personal information, and guiding users to visit target websites or applications by placing advertisements in the applications.

friends circle pushing each other: friends circle pushing each other means having similar customer groups, so this method can be adopted by similar corporate brands with overlapping industries. You can use enterprise WeChat to send a circle of friends, and enterprise WeChat communicates with WeChat, which allows both parties to exchange traffic, which is easy to convert.

soft text marketing: although soft text marketing does not directly sell a product, it can strengthen fans through soft text and achieve the transformation of people arriving at the goods. After the marketing number is raised to a certain extent, it can be realized. For example, in Little Red Book, online celebrity Talent is planted with grass, and some notes and videos are released to attract fans to transform and guide them to pay attention to the brand, so as to make consumption.

A platform suitable for private domain operation

In the past, the most suitable platform for private domain operation was WeChat WeChat official account. Wechat WeChat official account can attract users' attention through the content of articles and turn users into fans through various promotion methods. But now you will find that Taobao, Tik Tok, Meituan and many other App platforms with transaction attributes are all doing the function of private domain management.

When ordering a takeaway, the takeaway shop has set up a fan welfare group. In order to use the discount and communicate with the seller conveniently, users join the group chat. Buy clothes and pay attention to the store. When the clothes arrive, the customer service will remind you, and every time the store is new, it will push new products. In short, private domain operation refers to a way of traffic operation for individuals or brands through private domain platforms. Its advantages are: the private domain platform has a huge user group, the traffic operation cost is low, and the operation effect is controllable.