Know what the market needs: For product managers, the market problem is actually a hint of demand, and the solution is how to find a suitable market position. In fact, competitors with problems in the market will also see that they will consider how to meet the needs of users, and what we have to do is to find development opportunities suitable for us and minimize competitive risks and market pressure. According to their own positioning and enterprise resources, we should work out the development ideas of this product, that is, we should know what kind of products we can make to meet market demand and solve user problems.

2. Product introduction

It mainly includes communicating the advantages, functions and target markets of products with internal colleagues such as bosses, sales, marketing and customer service, and may also include introducing products to the outside world such as media, industry analysts and users. Product managers of large companies usually have product marketing, marketing and media relations (PR) teams to help them introduce their products to the outside world. For product managers, this is the second most valuable job besides product definition and design, especially when introducing products to bosses and marketing colleagues and exciting them. For business departments, this is the process of product realization, while for enterprises, this is the process of business operation.

3. Be able to work like a business team.

The product manager should be an expert at first, and a generalist at second. There are so many parts and people involved in a product from scratch that it is unrealistic to expect a product manager to master the skills of each business link, but as a product manager, he must know that it is best to be familiar with the skills of each business link. A qualified product manager will not simply listen to a certain aspect, but make predictions through his own calculations. You see, this requires you to know how to make a sales forecast. Although this skill belongs to the sales level, as a product manager, it is easy to deviate if you don't understand it.