First, the common misunderstanding of ecological farms is 1. No long-term planning and design. At present, more than 95% of farms invest based on personal ideas, which leads to repeated investment, or unreasonable investment planning leads to great waste of funds. At the same time, unreasonable planning also leads to the confusion of functional layout, which affects the flow of people and logistics, increases a lot of costs, makes the farm unattractive and affects the benefits. This kind of farm accounts for about 80%. 2. Investment projects lack market research and market positioning, leading to investment waste or poor return on investment and capital loss. Therefore, before starting a farm, people with rich experience in farm management should be invited to assist in the investigation, evaluate the investment scale, projects and benefits, and reduce investment waste. 3. Pay attention to the aestheticism of planning and design: the project is unrealistic or unable to land or the investment has no return. Some unprofitable projects, such as artificial scenic spots, invest too much, especially in the case of limited investment funds. The funds should be mainly invested in special breeding, catering, planting, small meetings (within 300㎡) and accommodation. In order to recover investment funds as soon as possible, expand production and maximize capital benefits. But unfortunately, many investors can't meet this basic requirement, and the project progress is also very slow, ranging from 2-3 years to 5-6 years, causing great waste. 4. Lack of attention to details and actual needs leads to a waste of project funds. The roads, greening, lighting and leisure facilities in the farm should be grasped and applied, but we found that many farms could not grasp the details because of their lack of experience. For example, the roads in the park are designed and built according to national standards. It is a pity that the investment in trails in the park is too large or the greening design does not conform to the theme of the farm. 5. The same land and the same investment funds are unclear. For example, the investment concept and sequence are not clear. For example, at the beginning of construction, water system construction is put in a position where there is no income, and profitable breeding and catering projects are put in the end. The construction has not been put into production for 2-3 years, and the investment has no income. All these will lead to investment mistakes or unsatisfactory returns. In the more than 20 years that we have run the farm, we have found many such investors who have come a long way. 6, copy mechanically, wasting huge investors to build their own farms after returning from inspection, resulting in huge waste. Farm construction is a systematic project, which requires strong practical operation ability to ensure that funds are not wasted, time and planning are reasonable in the construction process. If a professional farm is invited to guide or join, the farm can be successfully opened and put into production in a short time, and the return can be realized in a year or so. However, visiting all parts of the country can only be a cursory tour, and it can't fundamentally solve the systematic problem of farm construction. If you build it yourself, you have to pay a high price, and the capital loss is above 50%. The subsequent benefit impact will be difficult to estimate. Therefore, it is the most economical and efficient way to choose to join a professional farm and get professional guidance. Second, the essentials of ecological farm construction: 1, inviting good experts is the key to building family farms: most investors have no experience, and if they just go to a few farms or listen to the advice of a few people, they will take many detours. It is the best way to reduce capital waste and excavation cost, ensure investment benefit, and is also the key to building family farms. Never build according to your limited knowledge, you will soon consume valuable funds and give up halfway. Therefore, choice is more important than your own efforts. In addition, some people ask the Planning and Design Institute that the design scheme is not suitable for small-scale family farms, because they plan many projects with large investment, and there are many non-profit projects such as scenic spots, which are difficult to land and expensive, and generally charge by square area. 2. Take the cultivation of wild animals as the core: use manure as biogas for farms, and use biogas slurry to grow organic vegetables, fruits, precious green trees and high-quality pastures. Feeding wild animals with grass can reduce the feed cost, make the meat quality better, and form a combination of planting and breeding and a circular economy. It is the premise of creating special catering in the future, and it is also an important condition for the whole farm to flourish and have a beautiful environment. 3. Self-produced and self-sold, safe and efficient: according to the terrain and environment, build several wooden houses as ecological restaurants. Rare game such as pheasant, wild boar, rabbit, and organic vegetables produced on the farm will make the restaurant have very obvious game characteristics, be safe and secure, attract a large number of guests to taste game, and its advantages and competitiveness far exceed those of ordinary farmhouses. Moreover, the raw materials of the dishes are all produced by ourselves, which are low in cost, fresh and pollution-free, more attractive to customers, and the benefits are several times that of ordinary farmhouses or other farms of the same scale. 4. Unified planning and gradual implementation: Family farms generally need to invest more than one million yuan. If the funds are insufficient, unified planning and gradual implementation are needed. Otherwise, it will not only cause unreasonable planning and construction, waste funds, but also damage the overall image and affect future operations and benefits. This is a common problem and investors should avoid this mistake. 3. To build an ecological farm, it is necessary to achieve the goal of 1, with low input and high output, and benefit in half a year. The initial investment is1-2 million, the annual output value is more than 2 million, and the profit is 500,000-1 10,000. 2, circular economy, low carbon and environmental protection: planting ecological recycling materials on farms has low cost and high benefit; 3. All products are high-quality and high-end green food or organic products, and safe and fresh nutrition is the core guarantee of benefits; 4. The product features are obvious and competitive. 5. The unique business model can effectively ensure the safety and efficiency of investment; 6, can get all kinds of support from the government.