First of all, it is necessary to net the person in charge of the network marketing team, and then recruit other deputies, the most ideal network marketing manager should be familiar with the business knowledge of the enterprise (at least a few years of business work in the industry), but also to understand some of the technical application of network marketing (understanding of the optimization and promotional techniques, familiar with the bidding ads, released free information). Even operated the industry's forum). But with such conditions of the talent, at present, rarely touched.
Of course, for small-scale enterprises, it is best to recruit multi-functional talents. For example, copywriters, information workers and network advertising administrators merged into a post (to meet the requirements of 1 ~ 3 points), website design and optimization, promotion of a post (to meet the requirements of 4 ~ 5 points). For some of the need to use the B2C platform to do wholesale and retail mass merchandise small and medium-sized enterprises (such as selling clothing), in addition to the above basic personnel, but also need to recruit more positions: programmer (not only the design of the website program to meet the needs of a variety of services; but also to design the background program to meet the demand for data analysis and management); data analysts (website traffic analysis, analysis of advertising inputs, sales data analysis); customer service (meet 1~3 point requirements); customer support (website design and optimization, promotion staff a position (to meet 4~5 point requirements). etc.); customer service (selling products online and maintaining old customer relationship); distribution channel specialist (responsible for developing and maintaining distributors); after-sales service personnel (solving after-sales problems).
Two, the formation of how large-scale marketing team is appropriate
If the enterprise is in a high-growth period of the industry, it will need to be as soon as possible to the network marketing of all the different positions recruited in place (information officer, copywriter, direct sales staff, website optimization staff, etc.), the capital investment is also relatively large, probably more than a million dollars. Another example, a shoe factory, in addition to the development of agents through network marketing, but also plans to open online stores in a number of B2C platforms and retail platforms, in addition to the above personnel, but also need professional artwork and customer service and after-sales service personnel. The basic personnel should include: a network marketing operations staff, a network information officer (collecting, editing and publishing information), a website promotion and optimization staff (taking care of bidding ads, doing natural ranking), a network of direct sales staff (collecting information on potential customers, direct sales).
The above is the formation of network marketing team to focus on the consideration of several points, of course, the development of an enterprise does not rely solely on network marketing, only online and offline development at the same time, in order to achieve good results.