How to make an official WeChat account lasting and in-depth without a plan? In the preparation process, in addition to setting the basic theme and direction. Regular content promotion plans are also important. It's as simple as planting a tree. If you want to think of its lush foliage, you need to arrange fertilizer, environment and branches in advance. By the way, the worst plan is better than no plan!
No.2 An official WeChat account rich enough to focus on its own theme needs to increase the content that subscribers may be interested in accordingly.
At the same time, what needs to be emphasized here is that it will be displayed in different forms as far as possible. The spread from point to line and from line to surface will naturally make readers feel the richness and three-dimensional content.
For example, the drunken beauty of WeChat official account. Taking the choice of foreign wine as the breakthrough point, the rich topics cover: the choice of high cost-effective foreign wine in different price ranges; Whiskey and writers/literature; Improve b's wine knowledge; Small survey: How do you pay attention to me? ; The choice of wine for wedding banquet; Brazil's spirits World Cup national wine; "God of Dripping Water" alcohol animation; Celebrities and their interesting drinking quotes; Cold man story and so on. In the final analysis, it is the depth of product internal strength and the accumulation of horizontal thinking of knowledge points.
Hot event No.3 news grafted WeChat official account theme.
The truth of this article is easy to understand and the effect is obvious. The problem is how to grasp every wave of Internet information so that the peak of every wave of information can be presented to subscribers. Over time, it will guide subscribers to develop the habit of opening.
It is suggested to try to visit Sina Weibo Billboard and Baidu Search Billboard regularly to strengthen the sensitivity to hot holiday topics. On the contrary, you can't form your own habits, so talk about how to benefit users.
interesting
The shortcut of No.4 idea is imitation, and the rough and simple imitation makes the same industry abuse and users resent it. Therefore, here we try to choose another way, simple cross-border: grab the content highly related to our theme content from foreign languages or translation websites at the first time.
For example, the translation is "the essence of the Internet except Chinese". Try and learn more websites and knowledge outside the wall, which will give you more thinking and vision. Then enrich and optimize your official WeChat account.
No.5 I believe that no one will not like an interesting content, the official account of WeChat. While the editor is looking for interesting content materials, he will gradually expand the reading search volume and pay attention to sites such as small original individuals. Novelty and interesting website content will always appear inadvertently. For example, fried eggs "nothing new on earth" and other websites.
No.6 combines the upper and lower methods.
Have interaction
After No.7 WeChat 5.0, praise activities were restricted and prohibited, and individuals agreed with the official move.
All kinds of irrelevant content appear in front of you like a waterfall, which will really arouse people's disgust. On the other hand, interacting with users in their official WeChat account can improve certain activity and user stickiness, and users will naturally spread these contents related to their interests and concerns. Voting activities can choose controversial ways to catch people's attention. If human resources and energy can be guaranteed, forum discussions and other activities can also be considered.
"XX girl's mobile phone is handy to shoot" the beauty pageant in WeChat official account, "Which moon cake do you want to eat this Mid-Autumn Festival" and so on.
No.8 Increase the interaction between WeChat official account and users.
As an output terminal to push information to users, the official account of WeChat has it ever occurred to you that many times, just like the feeling in our class, teachers are tirelessly instilling knowledge in the face of all kinds of students. The process of establishing teacher-student contact and increasing emotional depth is a one-on-one communication process.
For users, we can use some man-machine chat tools and intelligent customer service tools to complete the general communication process of most subscribers. Accumulating the amount of user interaction can achieve certain results. For example, Gongzhongbao "quickly creates smart micro-signals for free".
comprehensive
No.9 With regard to the revenue of official WeChat account, combined with the current control degree and direction of WeChat, it is suggested to do a good job in the brand promotion of official WeChat account and the optimization of WeChat store in WeChat station, and move the content with heavy advertising color to the third-party page, and the jump page is not recommended to be too abrupt, so as to smoothly guide users to continue browsing. At least put the hard powder on the buffer page or recommendation interface to avoid quenching thirst by drinking poison.
10 Click on our WeChat subscription. As subscribers, we are not only interested in these accounts. More and more lazy to pay attention to other unaccustomed official WeChat accounts. In this case, when the number of subscriptions increases to the expected number, it is very important to grasp the details to maintain the user loyalty of an official WeChat account. For example, some other jokes, restaurants, idioms and query functions of Gongzhongbao can also increase the stickiness of users.
The continuous low opening rate is very telling. It is also a way to try to increase the interaction with users and let users personally feel the active state of the official WeChat account.