It is somewhat arbitrary to say that physical stores are dying. In the past two years, physical stores have not died out, but there have been a large number of closures. The alternation between the old and the new is a normal natural phenomenon, but there have been frequent closures in a period of time, which shows that there must be fundamental problems. So, what will re-emerge after a large number of physical stores close down? Let Zhou Zhoulai analyze it carefully for you:

First: the root cause of physical store closure.

1, the operating cost of the physical store.

In the early days, there were complex problems such as registration, inspection and rent. At present, the difficulty in obtaining a permit has been effectively solved, simplifying the process of obtaining a permit and optimizing the examination and approval service.

However, a series of rent problems are still the main problems that overwhelm physical stores, especially the unreasonable increase in rent, high admission fees and tea fees.

The rising cost of decoration materials and labor, etc. And the invalid excess ratio is also a major operating cost problem.

The tunnel has a high latitude, and the agents are layered, from the general generation to the regional generation, then from the provincial generation to the municipal generation, and finally may reach the terminal network. Layers of profit exploitation and repeated price increases have brought irreversible disadvantages to product prices.

Based on the above factors, coupled with the problems of water and electricity cost and basic loss, the commodity prices of traditional merchants remain high, which leads to higher and higher operating costs of physical stores, and eventually loses its advantages and even goes bankrupt.

2, the direct blow of e-commerce.

The Internet has developed for decades, and the e-commerce industry has also developed for 20 years. The peak of basic e-commerce shopping is almost ten years.

The e-commerce economy with low cost, high efficiency and multi-choice advantages quickly occupied the market, causing a fatal blow to the real economy.

3, the indirect impact of people's consumption scenarios and service demand.

Many shortcomings of the store objectively lead to fatigue. For example, a traditional business deal, the store's stickiness to customers, cumbersome management system, single product experience, simple discount promotion routines and so on.

People feel tired, the product limitations of the real economy, and the service demand factors of customers' self-improvement. However, the physical store failed to meet the demand of enabling products and could not keep up with the rhythm and cognitive awareness of service demand, which made the physical store economy more and more difficult to operate, eventually losing its own advantages and eventually leading to bankruptcy.

Second: the business opportunities that will appear after the physical store closes down.

1, the rise of Internet commodity economy.

The rapid development of e-commerce has promoted the diversified development of the Internet industry. For example, in the cloud computing and payment industries, the extended digital economy has made a decisive contribution to the development of the digital economy. There are also promoting the development of the Internet finance industry and promoting the development of Internet talents.

E-commerce economy has directly or indirectly increased a lot of taxes, import and export trade, cross-border e-commerce and so on for the country, and brought greater and more development opportunities and unlimited development possibilities to various new industries.

Contribute to social stability, reduce unemployment rate and increase social stability. In particular, emerging economies such as take-out and hungry have brought more convenience and greater development opportunities to the manufacturing industry.

2. Online and offline retail opportunities.

Optimize the shopping experience. From offline experience process to online experience, we constantly optimize shopping scenes and experiences. Traditional e-commerce to social e-commerce, to content e-commerce, and now to live e-commerce. From offline to online, the offline experience is continuously optimized to online. It not only saves people's shopping time, but also enriches people's shopping experience and breaks the limitations of people's shopping.

Increase diversified employment opportunities and employment development programs. The rise of e-commerce provides excellent scenes and opportunities for diversified industries and employment opportunities. In particular, express delivery and manufacturing industries have also provided basic repression for high-priced shops and made efforts and contributions to balanced development.

3. Emerging economies outside the physical store economy and new business opportunities.

The new economies that exist outside the real economy are: Internet e-commerce, social e-commerce, short video e-commerce, self-media e-commerce, and so on; Takeaway industry, online and offline new retail, fresh home, express delivery industry, etc. Internet payment, O2O financial model, cloud computing system, etc.

New business opportunities: new retail, online and offline fresh food, unmanned stores ...; * * * Enjoy the economy, * * * enjoy the warehouse and * * * enjoy the kitchen. * * * Enjoy the office, * * * Enjoy the live broadcast resources, * * * Enjoy the production base, * * * Enjoy the planting base ...; Share economy, information, technology and resources. Online education, community group buying, online celebrity economy, etc., have many original economic opportunities. ...

Third: How do physical stores need to save themselves?

1, simplifying operating costs and increasing efficient operation.

Solve the rent and a series of problems behind it, fundamentally reduce the rent and push down a mountain behind the overwhelming physical store.

2. Do a good job in product experience scenarios and improve service quality. Improve product experience effect, increase product quality control and establish quality assurance.

3. Bring more traffic entry from the diversification of physical stores. From offline to online, take various and multi-latitude drainage entrances to increase more exposure for your store and increase more possibilities for your store development.

There are still opportunities to develop the real economy in the future, but transformation and upgrading are inevitable! The survival of the fittest is the inevitable result, and new opportunities and business opportunities for development also follow. Grasping new opportunities can better develop the future.

New retail, community group buying, online education; The network celebrity's economy, * * * enjoys the economy, * * enjoys the resources, and has entered a new development agenda. It is before us to seize the opportunity! Seize new opportunities and new business opportunities, and you are the second Ma Yun!