The 2022 annual marketing activity plan is divided into three parts: 1. Wechat official account and Tik Tok marketing campaign 2. Marketing activities of Confucius Center. Cross-industry cooperative marketing activities. Time/frequency 1 of WeChat official account and Tik Tok marketing activities. Regular online expert classes establish brand image once a week, operate user group discounts and promote experience activities, and attract customers to the store irregularly. Realize other activities (pre-design) to promote the most beautiful pregnant mother brand in February, attract users to start businesses, benefit the whole city in March, April and May, use discounts, clinch a deal, stay in the baby photo contest, market internal customers and promote the brand in June. The hottest month center this summer explored and invited customers to the store in July. In August, pk "Sun", a postpartum rehabilitation program, should be marketed for the postpartum figure of customers. During my stay in the Confucius Center in September, I used customers who lived outside to promote the brand. Desktop service experience 10 invites customers to the store, customers customize the monthly meal experience 1 1 invites customers to the store, and customers offer special products at the end of the year 12. The daily push content experience of our center is "professional". In March, April and May, the whole city will have a discount, and in June, the Mommy Group will invite guests to the store. Customer's desktop service experience invites customers to the store in July, customer's customized moon meal experience invites customers to the store in August, customer's health product experience invites customers to the store in September and June, 65438+1October, customer's mommy group invites customers to the store in June,165438+1October, and customers are invited to live out in February at the end of the year. High conversion rate to handle small-scale experience classes such as floral art, cake, tea art and yoga. Third, cross-industry cooperative marketing activities are based on cooperative cross-industry cooperation and participate in its leading activities to achieve the purpose of brand promotion. Personally, I don't think it is difficult to promote customers in Confucius Center. Whether online or offline, as long as there are people, there are many people, we will promote it. It is difficult to get customers at low cost. I'm talking about low cost, low cost, low cost. Say the important things three times. The following is dry goods sharing, welcome to collect. Today, let's start with offline promotion and customer acquisition, and ask you a question. What is a goal we need to achieve in offline promotion? Give everyone three seconds to think about it. My understanding is to let people around five kilometers know that there is this month center. When customers need it, they can quickly connect to this month center. Note that the key word is five kilometers fast connection. Solve the first problem first. How to let people around five kilometers know that there is this month center? Here are six promotion methods with better effect, lower cost and simpler operation. We generally call it the promotion of the six-pulse Excalibur of Confucius Center. First of all, large advertisers give awnings to some shops, suppliers and institutions for free, which bring people a lot of traffic. The use cost is within 200 yuan, and there is generally no problem for half a year. If they don't go to 200 yuan, they can advertise for more than half a year, not to mention how cost-effective. They are also happy to use them. The second is to use ice cream cones with advertisements or necessary equipment for water horse traffic management in hospitals, schools, shopping malls, communities and traffic arteries. They are given away for free and generally will not be rejected. Third, there are advertisements, fake street signs, vertical signs, floor signs and so on. , are relatively mild and moist. Fourthly, the horizontal alliance has established cooperation with maternal and child institutions, pregnant women photography companies, maternity check-up institutions and pregnant women yoga institutions. There are many ways to play this game, such as exchanging advertising space, copying coupons, supporting each other in activities, and communicating with members. Fifth, non-standard advertising. We generally refer to elevator advertisements, bus advertisements and some large outdoor advertisements as standardized advertisements. Standardized advertising is highly competitive and expensive, so it is generally not recommended. We suggest making nonstandard advertisements such as banners, wall paintings, community bulletin boards and sentry boxes. These methods are low-cost, even free, and the effect is better. Sixth, vip exclusive group. If you have certain connections or resources in the local area, you can consider entering some large local enterprises, such as power companies, insurance companies, women's federations and other large organizations, local trade unions, railways, aviation departments and other large units, giving them a price slightly lower than the market, and then letting them give it to their subordinates in the form of employee benefits. Generally, the bigger the company or unit, the more attention it pays to employee welfare. They are happy, so are we. Having said that, some people may question, isn't it more direct for me to cooperate directly with hospitals or doctors? If it is operated in sunlight, we also support it. For example, we have done similar operations such as sending tissue boxes to the obstetrics and gynecology department of the hospital. But if you want to get some resources from the hospital through relationships, I personally don't recommend it. There are three reasons why doctors in better hospitals generally earn more. Even if we can cooperate, the cost is relatively high. Second, the center at the end of the month is a big consumer. Even if the hospital director tells you that it's good to go to a month center and there are discounts, I believe you will make a decision after comparing several month centers. Third, you are not far from him. It's only ten minutes' drive. I'm sure most people would like to compare it first. As long as we come, we have a chance to get rid of him. To sum up, this aspect is not our preferred way to promote customers at low prices, so don't take hospital resources too seriously. If you want to open a month center because of hospital resources, we don't recommend it. Live e-commerce has become a "new explosion point" of online consumption and a new model linking people, goods and markets. With the acceleration of the commercialization of 5G in China, the imagination of live e-commerce will be further released. In order to actively promote caidian district's new economy and build an e-commerce demonstration enterprise and demonstration base in Central China. With the People's Automobile City as the carrier and Hubei Tengde Information Technology Co., Ltd. as the third-party specialized e-commerce operation organization, the People's New Valley Live E-commerce New City will be built with the demonstration enterprises and demonstration bases in Central China as the target in the future, and the transformation and upgrading of enterprises, online and offline drainage and sales will be promoted from Taobao, Tmall, JD.COM, Pinduoduo, Tik Tok, automobile fast-moving and community e-commerce, so as to promote the overall e-commerce development in caidian district. The e-commerce service center covers an area of 2,600 square meters, covering the supply chain exhibition hall, e-commerce studio, conference room, maker space, e-commerce workstation, anchor incubation, 5G studio, business school and so on. Based on this e-commerce service center, it will play its due role in the development of e-commerce, the promotion of agricultural and sideline products, tourism e-commerce and the construction of e-commerce talent team in the whole region. Provide strong support and guarantee for enterprises engaged in product research and development, production, operation and technical services in Internet-related fields such as internet plus, e-commerce and information services, and form an ecosystem of "government guidance, social operation, platform participation and one-stop service". Tengde Technology Live E-commerce New City is based on the prime location of the city, the west bridgehead of Wuhan, close to the two major traffic routes in the north and south, surrounded by logistics parks, and comes into being under the unique first-Mover advantage. Ten functional areas: live e-commerce operation base, live e-commerce training college, e-commerce anchor incubation base, live e-commerce supply chain base, live e-commerce integrated service center, short video shooting and production base, live e-commerce application incubation base, regional e-commerce public service center, Yuncang logistics express transit area and live e-commerce talent apartment. Relying on People's Automobile City, Xincheng integrates the online celebrity live e-commerce supply chain with live e-commerce as the carrier, and integrates supply chain manufacturers, MCN institutions, e-commerce platforms, live broadcast platforms, service providers, anchors and other resources to form a seamless connection between anchors, commodities and merchants, breaking the pain point of single service and single supply chain in traditional live broadcast bases, and providing new ideas for the transformation and upgrading of traditional commercial complexes, multi-category live broadcast with goods, and online and offline integration development. On the basis of industry resource integration and model innovation, Tengde Technologist Xingu Live E-commerce New City will provide one-stop, low-cost, full-chain live e-commerce supporting services such as short video live e-commerce training and counseling, traditional e-commerce training and counseling, photography design, short video shooting and production, e-commerce resource docking service, live e-commerce supply chain service, warehousing and logistics express service, e-commerce secretary service and technological innovation service for settled enterprises.