1, customer development and management (customer development steps, newly developed customer reports, customer area division, customer relationship management, customer status division, monthly analysis of the situation of old customers, customer satisfaction research, customer value research, customer level management, after-sales service telephone visits, customer sales collection situation analysis)

2, the integration of the hotel guest rooms, food and beverage and recreational products, one after the other VIP card program, points reward system for guest rooms and hotel consumption, executive floor promotion program, implementation of customer rechargeable card program, Mid-Autumn Festival mooncake production and sales program, network marketing program, Ctrip booking network cooperation program, cooperation program with Hangzhou XX Hotel two-way booking program, the hotel food festival program, full marketing program, customer fellowship program and so on.

2, product promotion (basic operating procedures, advertising operation process, public relations activities, holiday promotion plan)

3, monthly (quarterly) a market survey (detailed list of forms for each of at least 5 forms):

Basic market survey (room charges, food and beverage charges, dishes, room rates, average room rates, food and beverage seating rate, per capita consumption, dishes, and so on) (comparative analysis, ordering rate, etc.)

Competitor survey (competitors' market performance, competitors' overall situation, competitors' rooms, competitors' food and beverage, competitors' recreational facilities)

Consumer survey (basic consumer profile, consumer lifestyle, consumer behavior and patterns of groups and conferences, analysis of the reasons for the one-time consumers to shift the goalposts) )

Programs are available at the following URL