Current location - Recipe Complete Network - Catering franchise - What is the relationship between Yum! Brands and PepsiCo? Ask god for help
What is the relationship between Yum! Brands and PepsiCo? Ask god for help

Yes, Yum! Brands, which was separated from Pepsi in 198, is the largest restaurant group in the world, with more than 34,111 chain restaurants and more than 851,111 employees in more than 1,111 countries around the world. Its subsidiaries include KFC, Pizza Hut, Taco Bell and A& W and Long John Silver's(LJS) are five world-famous catering brands, ranking first in the world in the fields of cooked chicken, pizza, Mexican food and seafood chain catering respectively. In 2114, Yum!' s global turnover was $9 billion, including direct sales and franchise fees. And Yum! Global Restaurant Group, which owns KFC, Pizza Hut, Taco Bell and Ed Bear (A&; W) and Long John Silver's(LJS), five world-famous catering brands, are exemplary in the field of global cooked chicken, pizza, Mexican food, hot dogs and seafood chain restaurants. At present, Yum! Brands has more than 32,511 chain restaurants in more than 1,111 countries around the world. In 2111, the total turnover of the three brands in the global system exceeded US$ 22 billion, ranking first in the world's catering industry, and it is the leader of multi-brand collection in the global catering industry. In 1998, there were three famous brands of catering system (KFC, Pizza Hut and Taco Bell) (this system is a business department of PepsiCo, and PepsiCo's three major businesses are soft drinks, snacks and fast food. ) When it was separated from PepsiCo and listed on the new york Stock Exchange independently, Yum! Global Catering Group, the largest catering group in the world, was formally established. At that time, all shareholders and company members may not have thought that the operation and development of Yum! Global Dining and Drinking Group has achieved great success in the past two years. Today, Yum! Brands has more than 31,111 chain stores and 511,111 employees worldwide, with a turnover of 21 billion US dollars, ranking among the top 511 enterprises in the world. When it was just separated from Pepsi, Yum! Global Restaurant Group not only had to make up for the losses caused in the past, but also faced a serious challenge: how to create a corporate culture? How to establish the relationship between three famous catering brands, which is mutual cooperation rather than competition? How to establish employees' confidence in the future development of the enterprise. At that time, under the co-chairmanship of Mr. Pearson Andrakk Pearson, the former president of PepsiCo Group, and the first CEO of Yum! Group, and Mr. * * of Novak David Novak, the company maintained a feasible organizational structure before separation in many aspects, and outlined new development goals for the company in the future. They have taken a series of bold and brand-new measures: KFC, Pizza Hut and Taco Bell continue their original operation and management, but they should play a coordinating role with each other; Through the package form, the three brands are jointly promoted, and the raw materials are uniformly purchased and distributed by the company, which controls the balanced expenditure of funds; For the first time, some chain restaurants owned by the company will be transferred to franchise partners in the form of franchising, and part of the returned funds will be concentrated on the development of new restaurants; The senior management personally went to the restaurant to motivate the staff. So far, the group's operating profit margin has increased from 11% three years ago to 16%, and the chain turnover of all three brands has increased in the whole year of 1998 and the first half of 1999, and the group has seen a new scene of prosperity.