Craft and taste: the core of mala Tang is the soup base, which should have its own characteristics and styles to meet the taste needs of different consumers. You can teach yourself, or you can find a professional master professor to master the frying principle of the base material and the proportion of seasoning. The dishes should be fresh, diverse and hygienic, and the meatballs should be made of high-quality brands, such as Anjing and Haixin.
Pricing and cost: The pricing of Mala Tang should be comprehensively considered according to local consumption level, competition, cost control and other factors. Generally, the method of weighing by weight or selling by piece is 12. The cost should be controlled at about five yuan per catty, the gross profit rate can reach 80%, and the net profit can reach 50% 1. Pay attention to the procurement channels of raw materials, price fluctuations, inventory management and other issues to avoid waste and loss.
Store location and decoration: Stores should choose places with large crowds, high consumption capacity, low competitiveness, convenient transportation, convenient parking and reasonable rent, such as residential quarters, school parks, industrial and commercial areas, market night markets, shopping malls and supermarkets. 3 12. Store decoration should be clean, bright, warm and distinctive, reflecting the characteristics and atmosphere of Mala Tang. Hygiene, safety and energy saving should also be considered in the decoration style. You can design it yourself or find a professional designer, or you can directly find a construction team or workers for construction. .
Service and marketing: the service should be warm and thoughtful, friendly and polite, fast and efficient, try to meet the reasonable requirements of customers and deal with their complaints and suggestions. Service management should also pay attention to food safety, hygiene standards and fire control measures. Marketing should combine online and offline, use social media, advertising, word-of-mouth recommendation and other means to enhance visibility and influence, and use vouchers, membership cards, promotional activities and other means to improve customers' consumption psychology and sense of participation.
Relevant procedures: go through relevant procedures according to local policies and regulations, including business license, food business license (three certificates in one), environmental assessment and pollutant discharge permit, fire protection instructions, tax registration, etc. . We should go through the relevant procedures in time to avoid violations or fines? .