The catering industry is one of the industries most affected by the epidemic. The National Bureau of Statistics released the main data on the operation of the national economy in October, in which the catering revenue amounted to 437.2 billion yuan, an increase of 0.8% year-on-year, the growth rate of the year for the first time from negative to positive! This brings hope to catering practitioners. And for the transformation and upgrading of catering and adjusting corporate brand positioning is particularly important, how to realize the catering industry innovative business model and profit model, to promote the catering industry to return to the mass market, to meet the public's new needs, as well as new changes in the market into a catering practitioners a major problem.?

One, the government to help the catering industry

? Affected by the epidemic, some companies due to lack of funds, closed down. In response, government departments to strengthen the catering industry to help the development of catering enterprises. The value-added tax (VAT) on catering services is fully exempted for the year 2020, and income tax can be deferred for small and micro-profit enterprises and individual entrepreneurs. For small and medium-sized enterprises, three social security fees unit payment part of the full exemption.

Two, optimize the structure of the special catering ?

? At present, many first-tier cities in the catering industry is almost saturated, into the catering industry more difficult. The survey shows that the growth of catering revenue in first-tier cities has slowed down significantly, and catering orders in second- and third-tier cities have doubled. When the venture capital is the same, the market maturity of the second, third and fourth-tier cities is relatively low, but the potential for consumption is great, and investment in catering should be a better choice. The nationalization of local specialties, such as beef meatballs, hot dry noodles, rice noodles, snail powder and other optimized local snacks, is also the direction of the development of catering.

Three, strengthen the intelligence of the catering industry

Intelligent user management, intelligent marketing, intelligent recommendation, intelligent service, intelligent operation, intelligent dish management, intelligent management and other intelligent applications have greatly helped the development of food and beverage merchants, the catering industry has entered into the era of intelligence, but the majority of merchants still do not have the Intelligent management capabilities, the need for platform service support. In the catering questionnaire research for merchants? More data support? is at the top of the demand list, catering merchants urgently need to transform data into professional guidance for actual business value.

? It is reported that Japan, the United States catering industry has achieved a high degree of standardization, in addition to the ingredients have basically completed the standardization, there is a strong standard catering supply chain system support. The future competition in China's food and beverage industry is the competition of the supply chain, and the efficiency of the supply chain and food safety will become the key to competition.