In order to ensure that activities are safe and smooth, often need to formulate a well thought out activity program in advance, activity program is in fact for the activities of the relevant factors for the development of the plan class instruments. Activity program to how to develop it? Here is what I have organized for you on the Mid-Autumn Festival creative theme of the program, if you like can be shared with friends around Oh!
Mid-Autumn Festival Creative Theme Activity Program 1
First, the theme of the event
--- aged wine enjoy the Mid-Autumn Festival
Second, the activity background
The Mid-Autumn Festival and the Fourth of July Festival adjacent to the two festivals, the vast number of consumers during the holiday season inevitably visit friends and relatives, and white wine is a gift for friends and relatives
The event background
Mid-Autumn Festival and National Day, the majority of consumers in the holiday period, it is hard to avoid friends and relatives, and liquor is an indispensable necessity. Indispensable necessities. Due to the improvement of living standards, consumers are accustomed to go to shopping malls, supermarkets, convenience stores to purchase holiday gifts.
The marketing department hopes to take the Mid-Autumn Festival as an opportunity to carry out promotional activities in the catering, supermarkets and circulation areas to promote the market on all fronts, boosting market sales and making a good start for the arrival of the peak season.
Third, the purpose of the activity
to promote - the peak season sales of aged white wine, enhance the brand image of the product in the minds of consumers.
Fourth, the activity time
Mid-Autumn Festival period
V, the activities of the location
Six, the activities of the way
buy - Chenzhu boxed any product a bottle or a bottle or more can participate in a site lottery, the winning rate of 100 percent.
Prize setting and control principles.
The promotion set up first, second and third prizes and participation awards.
First prize: gift - aged wine collection 1 bottle.
Second Prize: 1 bottle of Aged Brew Fine.
Third Prize: 1 bottle of Aged Brew Small Red Bottle.
Participation Prize: 1 lighter.
VII, the activities of the implementation of the rules
(a) the activities of the store selection conditions
1, the activities of the store is relatively large, geographically located in the residential area of the gathering, can play a role in outdoor publicity.
2, the business hours of the traffic flow, can play a role in the store publicity.
(B) the activities of the store to report the program
1. In the major supermarkets in a prominent position to put up posters (posters for the activities of the content).
2. In the supermarket's DM magazine published promotions.
3. Apply for stackers in the supermarket to match the promotion.
4. Explosive stickers on supermarket display racks.
5. Off-site booths, promoters wearing advertising shirts for sales, to expand publicity.
Mid-Autumn Festival Creative Theme Activity Program 2
First, the theme of the event:
To contact the community and residents, residents and residents as the main theme of the feelings between the community and the community to prosper the construction of spiritual civilization, to create a joyful, peaceful Mid-Autumn Festival community atmosphere to create ---- streets (towns) on behalf of the cultural connotations of the new Brand community as the goal, --- community will once again work together with the street (town) cultural station and --- community to organize the first community Mid-Autumn Festival Gala, showing the new community residents in the new period of the new face.
Second, the purpose of the activities:
Popularize the community spiritual civilization, enrich the amateur life of residents, for more and more cultural hobbyists to provide a platform for display.
Third, the activity time: October 1, 2020 evening 19:00 - 21:00
Fourth, the activity location: ----
Fifth, the participants: all the staff, the community invited, the relevant units of some of the leaders, community residents, the total number of people to control the 500 people or so.
Six, the content of the activities:
The gala is scheduled for Teachers' Day on the day of the "Welcome to the Mid-Autumn Festival and celebrate the National Day" as the theme of the songs and dances to the majority of residents to show the cultural characteristics of the community at the same time dyeing the culture of thanksgiving, so that the residents of the community in the thanksgiving Teachers' Day at the same time to welcome the traditional Chinese festival --- Mid-Autumn, as well as to celebrate the coming of the National Day.
The early part of the program was devoted to the celebration of the Mid-Autumn Festival and the upcoming National Day.
The early part of the program to do a good job of publicity, mobilize the enthusiasm of the residents of the community to participate in activities to expand the influence of the community council in the residents, through cultural exchanges with the --- community, *** with the exploration of new ideas for community building and management for the majority of the community residents to provide more convenient services.
VII. Activity program and staffing arrangements:
1, - month - day to start the volunteer forum, to determine the day of the party all volunteers are responsible for the activities of the region, the activities of the project.
2. Determine the place of the party, determine the background layout and sound equipment.
3, outside the performance team to determine the performance program, determine the host of the party, invite relevant leaders.
4, the activities of the publicity: in the jurisdiction of the district to post the party notice, printing the party flyer.
5, the activities required outsourcing materials: boxed lunches, mineral water, prizes, souvenirs, performance props.
6, personnel arrangements:
(1) the site activities of the commander-in-chief: ----
(2) on-site activities of the consultant: ----
(3) party activities of the specific person in charge of: ----
(4) logistics personnel (responsible for the procurement): ----
(5) safety and security (responsible for the site of the order to maintain) in charge: ---
Mid-Autumn Festival Creative Theme Activity Program 3
I. Purpose of the activity: 30% year-on-year, to enhance the reputation of the mall, to increase the atmosphere of the store activities, highlighting the warm feeling of the home culture brought to consumers.
Second, the theme of the event: the moon dance in the Mid-Autumn Festival, the edge of the gathering of big business.
Third, the ad words:
The moon is full golden Mid-Autumn Festival, the festival gifts
Full moon, the deep love of the big business
The moon is as bright as the water, the big business as home
Festival *** enjoy the moon as the water, the big business gift table of truth
Fourth, the activity time: - month - Sunday Tuesday
Fifth, the activities of the content:
1, the building feast, the building is the most important thing in the world, and the most important thing is that it is a good place for the people.
1, the building feast Hill City, enjoy the Mid-Autumn Festival delicious
Please food industry species full contact with suppliers to promote well-known moon cakes such as ---, ----, - moon cakes and other varieties, full launch of various styles of moon cakes, including Beijing-style, Cantonese, Soviet-style, Taiwanese, Dian-style, Hong Kong-style, Chaozhou, Hui-style, osmanthus, etc.; flavors to be covered by the sweet, salty, savory, salty-sweet, spicy flavor, etc.; five kernels, bean paste, Icing sugar, black sesame, ham and other fillings should be available. At the same time on the moon cake gift boxes, cigarettes, wine and tea for strong recommendation (suggested that each category to find a do a super-low price, to attract consumption). Mid-autumn also has the custom of eating osmanthus cake, drinking osmanthus wine, eating osmanthus duck, the food industry species can consider the introduction of such specialty foods to meet different needs.
At the same time, it is recommended that the company mobilizes the entire staff to contact a wide range of large group purchases, group purchases of more than 5,000 yuan, or more than two units to buy and more than 4,000 yuan to set up a step-by-step incentives. Food industry species must be the Mid-Autumn Festival atmosphere strongly baked out, it is recommended that the formation of Mid-Autumn Festival food street. Commodities to a wide range of choices to be diverse, to form a sharp contrast with competing stores, so that consumers have a novel, special, comprehensive shopping for my store's merchandise a new feeling.
2, luxury fall products, fashion bloom
wear goods industry: including boots and shoes, women's clothing, men's clothing, 4 floor sports and leisure, needlework. This activity focuses on the display of domestic and foreign famous brands of new fall models. Requirements for the above wear goods industry each at least 20 well-known varieties of listed new products, as the main products of this activity. Needlework industry for the upcoming peak season to make a good preparation, focusing on the launch of cashmere, wool and other well-known brands of the hot market, while the underwear for the summer to carry out the bottom of the special sale, the whole field of strong dumping, the marketing department will focus on the DM ads to publicize. Members with membership card shopping in the original discount and then preferential 2% off, the counter goods should have member benefits. Do not participate in the goods reported to the marketing department individual express, the salesman to the membership card card number marked on the shopping ticket. No membership card consumption will not be discounted.
3, - electrical appliances, electrical appliances: activities during the fan, water heater, special cell phones, low configuration computers, digital goods, some small appliances and other ultra-low price sales. During the activity period installment purchase of home appliances brush BOC card full of 5000 yuan to send ---- a set.
At the same time, make good preparation for the mid-September home appliance festival stocking, home appliance festival into a city-wide sensation of the big event. If you consider doing together with the Mid-Autumn Festival promotional program is attached.
4, home, bedding industry: bedding industry to promote the fall and winter models of branded bedding, the whole field of fashion bedding shopping festival, for the October wedding couples to provide additional services. Such as wedding photos, wedding car, wedding ceremonies, ceremonies, hotels, travel and tourism can enjoy ultra-low discounts. At the same time with the new suppliers to discuss whether to do branding, market intention, can be launched special commodities to attract consumers, marketing to give emphasis on publicity. At the same time, the summer goods began to sell at special prices, but also consider the launch of the brand - a special sale or several joint large-scale sale.
5, membership activities:
(1) Teachers with a teacher's license to receive a free membership card.
(2) Teachers with a teacher's license with membership card shopping double points.
(3) During the activity period cumulative shopping the first 20 members and card points more than 200 points to give a pendant of Olympic treasures.
6, love - building, gift for the Mid-Autumn Festival
activities during the cumulative purchase of wearing goods full of 300 yuan to send - brand special moon cakes, and so on more buy more send. Holding a teacher's license plus a bottle of red wine.
Six, shopping malls and supermarkets in the Mid-Autumn Festival promotional activities requirements:
1, this activity to meet the Mid-Autumn Festival theme to the food industry, please food industry to implement the goods. Grasp the trend of this year's moon cake food, the introduction of a variety of brands, a variety of flavors of moon cakes, while focusing on related commodities into a large-scale, large-scale promotional activities.
2, the wear goods industry to seriously implement the goods. Discounts must be put in place to participate in the goods must be the main brand, color and style must be new.
3, commodity information please report on August 28, 14:00 before, reported commodities focus, targeted.
Seven, Mid-Autumn Festival promotional advertising:
1, "- Daily News" September 1-3, 8-10 daily business cards large.
2, "-- Evening News" September 11 13 daily color back cover business card large ads.
3, "-- Radio and Television Newspaper" September 3, 10 color through the column.
4, "-- Daily News" September 8 black and white column.
5, radio and television stations in September month 1 continuous broadcast.
6, the main entrance of the small commodity information spray painting.
7, the mall canopy hanging flag 1000 (recommended to buy the palace lights, can be used every year and the atmosphere of the mall is prominent).
8, the food industry kind of food KT board door to change, made into a mid-autumn food street.
9, the front door LED September 1 play.
Mid-Autumn Festival Creative Theme Activity Program 4
In order to further promote Chinese culture, the construction of the Chinese nation **** have a spiritual home, so that the Mid-Autumn Festival has become an important position to display and disseminate the excellent national culture, and become an important carrier to cultivate and carry forward the great national spirit. The community decided to organize and carry out the theme of "Our Festival〃Mid-Autumn Festival" during the Mid-Autumn Festival. Now developed to carry out "our festival," the theme of the Mid-Autumn Festival activities program is as follows:
First, the theme of the activities
with the creation of polite, **** degree of Mid-Autumn Festival.
Second, the purpose of the activities
To promote traditional culture and build a harmonious society.
Third, the activity time
- month - day.
Fourth, the activities of the material
(a) to care for the empty-nested elderly as the theme, heart to carry out condolence activities
in the home elderly service station for them to send festive blessings and a table of rich reunion dinner, and they *** spend the Mid-Autumn Festival, in the advocacy of mutual assistance, harmony, and to feel the warmth of the socialist family.
(II) Mid-Autumn Classic Recitation Activity
More than 20 primary and secondary school students were invited to carry out Chinese classic recitation activities. To carry out activities such as the Mid-Autumn Poetry Recital, organizing young people to read and recite Chinese classics, bearing cultural traditions, celebrating the harmony of China, and fully demonstrating the spirit of the Chinese nation of the four seas and the same source, revitalizing China.
(C) Organize mid-autumn cultural activities
The community used the senior activity center to hold a mid-autumn festival opera performance activities, so that people can experience the unique charm of the mid-autumn culture.
V. Work requirements
(a) awareness-raising, well-organized
to carry out the "Our Festival Mid-Autumn Festival" theme activities as a platform for dissemination of courtesy, to promote the work of the grasp, cohesion of the carrier, the work plan is carefully formulated, and carefully organized to carry out activities, to ensure that the activities are both constituted and fruitful. The first time I saw this, I had to go back to the office and get a new one.
(2) increase publicity, create an atmosphere
The community gives full play to the role of the bulletin board, community website and moral lecture halls and other types of publicity positions, publicize the culture of the Mid-Autumn Festival.
(C) timely summary, strengthen the feedback
The community to "our festival of the Mid-Autumn Festival" activities on the status of the report activities program, pictures and other information.
Mid-Autumn Festival Creative Theme Activity Program 5
First, the background
Mid-Autumn Festival is China's second only to the Spring Festival of the second largest traditional festivals, which is a day to eat a reunion dinner, tasting mooncakes, enjoying the moon, and everywhere overflowing with joyful and festive atmosphere.
On the night of the Mid-Autumn Festival, the moon is in the sky, and the light is all over the land, and the gathering of the owners reflects the harmonious atmosphere of a large family in the neighborhood.
Second, the preparation of activities
(a) Theme of the event Mid-Autumn Festival, reunion.
(2) The purpose of the activity
1, "Mid-Autumn Festival" as a well-known traditional festival as a pretext, so that the owners of the Mid-Autumn Festival will be recalled every Mid-Autumn Festival, the joy of the Mid-Autumn Festival activities, a good impression.
2, through this recreational activities, enhance the harmonious communication and cooperation between owners and owners, leaving a good first impression, and maintain a friendly and harmonious relationship between the two.
3. Enhance the influence and attractiveness of the neighborhood and establish a good image.
(C) the form of activities: "Mid-Autumn Festival" as the theme of recreational activities, the form of colorful.
(d) Activity object: the owners of the district.
(E) Activity time: 20 - October 1.
(F) Activity location: the broad field in the neighborhood.
Third, the preparation
(a) pre-power
1, before the event to take the initiative to mention the owners of this activity, and enthusiastically invite the owners to participate.
2, the poster form of publicity.
3, leaflet form (optional).
(B) the activities of the pre-preparation
1, before the event, the publicity and mobilization will determine the theme of the event, the way the event, the entertainment program, the process of the event was sent to each employee in the hands of the staff so that employees know their own tasks, but also to clearly tell the owners of what the highlights of the entertainment program, to attract the active participation of the owners.
2, through the warm-up to the lines and cultural programs for practical exercises, and summarize the problem and then skilled, natural use. For different work set up a full-time host and conference staff responsible.
3, the activities of the scene rehearsal and sound debugging and layout.
4, the arrangement of full-time layout of the venue.
5, the night before the event, held an activity mobilization meeting, summarize the publicity activities, clear activities now division of labor and the emergence of unforeseen circumstances of the emergency plan.
6, the activities used in the gift to be in place three days before the event, do not start the day of the event, there is a lack of gifts or not in place the problem.
7, looking for neighborhoods in the art of children, elders and cultural performances with the experience of community owners and invited. After the invitation to get the consent of the owners of the program to prepare in advance to perform the program, timely preparation.
(C) planning to prepare
1, the site layout of the required items: banners, balloons, etc. to create a festive atmosphere.
2, the production of gift bags, prepare gifts.
3, draw the activity site layout plan, prior to rehearsal.
Fourth, the activity design
The stage by the host to briefly introduce the origin of the Mid-Autumn Festival, the significance of the relevant information, you can let the owners to say the previous or the most memorable once over the Mid-Autumn Festival situation, to share the happiness and fun with everyone. (Mid-Autumn Festival Legends can be found on Baidu)
Arrangements for voluntary performances in the community of children and community owners to perform on stage, so that the whole activity allows owners to feel more valued with the cordial. After the performance of the program in the district can be carried out to sing the program, that is, singing with the "moon" word song (or chanting and moon related poems or idioms), invite a few homeowners for confrontation to the song sung by the song for more than the winner, gifts, other families to participate in the family also give a small gift. Only one gift will be given to each group of families. It is said that bathing in the moonlight on the night of Mid-Autumn Festival can make women pregnant. Therefore, in some areas, on the night of the Mid-Autumn Moon, women will go out of their homes and bathe in the moonlight in the hope of giving birth to a son early, which is called "shining the moon". Companies can draw on this legend, invite the newlyweds. The company can draw on this legend and invite the newlyweds to come up on stage and congratulate them on their birth.
In addition to the rich program, of course, there can not be less interactive games.
Game 1: "Guess the lantern riddle"
"Guess the lantern riddle" is also called "playing lantern riddles", is unique to our country rich in national style of a form of recreation, is from the ancient times began to circulate the Lantern Festival special activities.
The game play: in the neighborhood designated places within the posting of the paper written with the face of the mystery for owners to guess, owners will guess the riddles torn down, according to the riddle number to the prize office to verify the answer to the riddles, the answer is correct to receive the corresponding gift.
Rules of the game: the owners must keep the torn paper intact and hand it over to the staff and say the correct answer, after verifying the correct answer, you can receive the corresponding gifts, each owner can participate in the maximum of five times, to receive the prizes need to be registered.
Game 2: "work together to eat fruits and fruits"
"Heart to a think, strength to a make", only the whole family to work together to harvest the fruits of the harvest, the following we come to play a game "work together to eat fruits and fruits".
Game play: Mom holding the harvest fruit, standing in the designated location, the father blindfolded, holding the child, turn around in place three times, in the language of the child to remind, to look for the mother in the hands of the fruit, and use the mouth to eat the fruit, the first to eat for victory.
Rules of the game:
(1) Participants must be a family of three.
(2) Mom and dad are not allowed to make any noise, no one is allowed to touch the fruit with their hands, violators are disqualified from the game.
Game 3: "The ring"
Game play: the gift directly to the ground or on the designated stage, by the owners of the throwing circle.
Rules of the game: the game is played in the designated site, from the start set line 1. 8 meters to put a variety of gifts, the interval distance by the size of the gift and to adjust. Prepare a diameter of 11 centimeters of the set of 10 circles. At the beginning, each person holds 5 rings and throws them 5 times. The gift will be awarded when the gift is fully enclosed in the ring and verified by the staff. Footsteps or more than the starting line is a foul, cast invalid.
Note: The results of the above activities must be signed by the referee of the event, otherwise it is invalid, confirmed by the staff, issued by the prize paper, to the designated place to redeem prizes.
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