Jianshe Lane in Chengdu? Stone mill squid? Because of its unique volcanic rock roasting technology and the popularity of the sweet-looking boss-in-law, netizens even named the boss-in-law Diao. Squid beauty? . 65438+13: 00 p.m. on October 22nd, compared with other shops around, it was much colder. Grilled squid in stone pot? In front of the store, the line of diners blocked most of the streets. The shop area is not large, except the kitchen, the storefront is basically occupied by the operation room for roasting squid, and diners can sit on the small table in front of the shop and enjoy delicious food.

The price of grilled squid per serving 10 yuan. Diao Han Jing sold more than 50 copies in an hour when interviewed by China Youth Daily. She kept breaking a string of frozen squid and putting it on the hot volcanic rock. After a while, the white squid turned purple. She skillfully cooked the braised squid in Sichuan flavor sauce for a while, and then mixed with various seasonings.

Taking advantage of the gap between operations, Diao Han Jing told reporters that there is not much rest from opening the store in the morning until now, and business will be better in the evening. According to her estimation, the monthly turnover is about 654.38+10,000 yuan.

Is it finished? Core technology?

Diao and her boyfriend Hu are both senior students at the University of Electronic Science and Technology of China. They have been selling grilled squid since their junior year. When Diao and Hu started their business, they didn't have their own store, only a snack car with a value of 1 1,000 yuan.

Hu studied business administration, and entrepreneurship has always been his ideal. Before starting a real business, what Hu wants to do most is the Internet. He didn't expect the first bucket of gold to start with grilled squid.

By chance, Hu and his girlfriend wandered around the Second Ring Road in Chengdu. They found that there were many stalls selling sizzling squid on the roadside, and business was booming. Hu thinks that the hot squid market has great potential. Hu, who had never been a cook, found a master who sold iron plate squid and began to learn the craft, but the master left a hand. what do you think? Didn't you learn the core technology? .

During the National Day holiday last year, he contacted a relative who worked in the catering industry to learn the craft of cooking squid. He finally chose the stone-roasted squid, which was heated and dried on volcanic rocks. Oil-free and smokeless, it retains the original flavor of squid, which is the biggest difference from iron plate roasting. Sichuanese love spicy food, and Hu has specially developed five flavors, such as Zanthoxylum bungeanum, hot pot and hot and sour. After the holiday, Hu, who learned this craft, decided to give it a try. Every Friday and weekend, he and his girlfriend Diao Han Jing push snack car to sell grilled squid around the school, and business is getting better, with a daily turnover of about 500 to 600 yuan.

Don't be afraid of hardship when starting a business.

Starting a business is very hard. During that time, both of them had to wear squid skewers and prepare materials after returning to the stall at night. They are often busy until two or three in the morning, which is very hard. Squid is frozen. If it is thawed with boiling water, it will be cooked and the taste will become worse. It can only be melted with cold water and broken slowly by hand. ? In winter, my hands are covered with frostbite. ? He said. Hu has been wearing squid skewers for a long time, and his hands are all calloused.

However, in the face of difficulties, the two encouraged each other. The two college students studying in key universities said that there is nothing to be embarrassed about choosing grilled squid to start a business. Although roasting squid is a humble industry, at least they dare to think and do it, and other students also look at them with new eyes.

In view of the good income from setting up stalls to roast squid in Chengdu before, during the Spring Festival this year, they and a few friends set up five stalls to roast squid in a local park by returning to Hu's hometown of Shehong County, Sichuan Province, and the business was still hot. In just 7 days, Diao and Hu saved the first bucket of gold of 65,438+10,000 yuan.

Create categories to capture cognition

? If the purpose of starting a business is only to make money, you will never make money. ? Say, Hu? The focus is on building brands. ?

Hu believes that it is very important to create your own category in the snack industry. There are many kinds of squid, such as iron plate squid and dry pot squid. , are all categories of squid. He created a new category by baking stones. Diao Han Jing also developed her professional knowledge. She was born as an advertising designer, and personally designed trademarks, advertisements and posters for shops.

In April this year, the couple spent 80,000 yuan to set up a 30-square-meter storefront in Jianshe Lane, and spent 20,000 yuan to purchase equipment and decoration, after which the storefront officially opened.

? When we opened the store, we registered the trademark at the same time, and also applied for the patent of cooking technology for stone roasted squid. We also use Weibo and TV stations to promote our products, so as to grasp the knowledge and make consumers feel that the story is the most true when they mention the stone-roasted squid. ?

As it turns out, their marketing strategy has won the favor of this small shop. Netizens also gave Diao Guan a sweet face? Squid beauty? The reputation of. Some diners go to eat squid, others go to eat squid. Stone? Yes, in short, this small shop has started its own brand in Chengdu, the capital of food. At present, Hu has opened a hotline for roasting squid in the stone mill. He and Diao intend to market their Sichuan-style stone roasted squid and make the brand bigger and stronger.

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