how should a high-quality annual summary be written?

first, we should fully realize the essence of summary. Summary is the best teacher. Without summary, there will be no progress. Summary is a mirror. Through summary, we can objectively judge our achievements and lessons, strengths and weaknesses, difficulties and opportunities, clarify our thinking, define our goals, formulate measures and provide reference and guarantee for the next work. So summing up is not only for leaders, but also for all-round analysis of yourself, so that you can know yourself better, give play to your advantages, make up for your shortcomings and keep improving. Therefore, we must realize the significance of summing up. Of course, leaders at all levels should also pay attention to the importance of summing up, and let subordinates speak freely and talk endlessly, and the speaker is not guilty, seeking truth from facts and summing up objectively and seriously.

second, review the work in the past year, summarize the completion of all the work in the past year, and comprehensively summarize the achievements: how many plans have been completed, the completion of sales indicators (sales volume, sales volume, payment and profit), whether the tasks have increased compared with the same period last year, whether the product structure has been optimized, whether the channel construction and customer relationship have been strengthened, whether the quality of dealers has been improved, and whether the satisfaction and loyalty of dealers and consumers to the brand have been obtained.

third, analyze the reasons for the achievements. No one will succeed casually, and every success is followed by hard work. It is the premise and foundation to realize the continuous improvement of work performance to carefully analyze the reasons for the achievements, sum up the experience and pass it on. Of course, the achievements should be comprehensively summarized, and the reasons should be carefully and objectively analyzed:

1. Analysis of the objective factors of the achievements: snobbery of the macro environment of the industry, opportunities caused by competitors' mistakes, the degree of resource support given by the company, the guidance of team leaders in specific aspects, and the help of colleagues.

2. Analysis of subjective factors of achievement: my understanding and decomposition of the annual objectives and tasks, my forward-looking understanding of the market, my sense of challenging difficulties, my improvement of self-learning quality, my ability to solve problems, and my ability to respond to market changes.

fourth, analyze the mistakes and problems that lead to the failure to achieve the work objectives. People are self-aware, and the annual summary is not to sum up the situation. We must seriously and objectively analyze the mistakes and existing problems in our work. By analyzing the problems, finding out the reasons and lack of understanding, we will continue to improve and improve the quality of work. To reflect on why you haven't made progress. Generally speaking, there are often the following mistakes and problems in the work:

1. Insufficient subjective understanding and insufficient attention to ideas.

2. I don't have lofty ideals and goals, I can't be strict with myself, and I am too laissez-faire to my subordinates and myself.

3. The plan is unreasonable and divorced from objective reality.

4. The decomposition of the plan is not in place, and the implementation and process monitoring are not in place.

5. The tracking analysis of competitors is not thorough, and the market response speed is lagging behind.

6. The product structure, price strategy, promotion mix, channel construction and brand communication plan are unreasonable and not implemented properly.

7. The team management ability is poor, and the quality of individual members is poor, which makes them unable to meet the requirements of the work.

8. Strong pressure from competitors makes it impossible to highlight one's own advantages.

v. Prospect and analysis of the current situation. Summing up should not only review the past, but also look forward to the future. It is necessary to make an objective and in-depth analysis of the current situation and future development:

1. Analysis of the external macro and micro environment: the present situation and development of the industry, the present situation and trend prediction of competitors, the present situation and development of regional markets, the present situation of channel organization and relations, and the overall evaluation of consumer satisfaction and loyalty.

2. Analysis of internal environment. The correctness and clarity of the enterprise's strategy, and the matching degree of the enterprise in terms of products, prices, promotions, brands and other resources.

3. Analysis of the current situation. Advantages and gaps in one's own goals and orientation, working ideas and concepts, and personal qualities.

through the objective analysis of the present situation and the future, we can be more aware of the difficulties and opportunities we face. So as to have a clear understanding and profound analysis of difficulties, find solutions to difficulties, have a strong insight into opportunities, and make preparations for seizing opportunities as soon as possible.

VI. Work plan and arrangement for the next year. Summarizing last year's work is of course the focus of annual summary, but better planning and arrangement is the purpose of summarizing next year's work, so next year's work plan and arrangement are equally important.

1, clear the main idea of work. Strategy determines fate, ideas determine the way out, and good performance must be supported by clear and correct ideas. Otherwise, people will become headless flies, deviate from the direction and track, and will go further and further.

2. Specific objectives of the new year's work: sales target, repayment target, profit target, channel construction target, regional market development target, team building target and learning and training target.