Ikea is a Swedish home furnishing brand, founded in Sweden in 1943, has become the world's largest furniture and home furnishing enterprises, Ikea in China occupies a large market in the home furnishing industry, even if the Internet is developing so rapidly under the conditions of most consumers will also be Ikea as the first stop to buy furniture, why is Ikea has such a great charm to occupy the home furnishing market, the following Deer Leopard seat platform editors will analyze why IKEA is so popular.
Brand naming clever idea
A good brand name contains a lot of meaning, not only can be catchy, at the same time for the consumer's impression of the memory is also very important, Ikea (IKEA) is by the founder of the Ingvar Kamprad name of the initial letters (IK) and his farm (Elmtaryd) IKEA is a combination of the initials of founder Ingvar Kamprad's name (IK) and the first letters of his farm (Elmtaryd) and village (Agunnaryd). To China "IKEA" and IKEA just is the same sound, at the same time, "IKEA" in Chinese meaning and is suitable for home and room, the meaning of happiness and contentment, for the more conscientious Chinese meaning very good, which also gives IKEA in the brand publicity has laid a good foundation. The company's newest product is a new product, which will be launched at the end of this year.
Design concepts are unique
Instead of a home furnishings market, Ikea is a living room, and when you shop at Ikea, you can see what you like, and sometimes you want to copy a set of designs home, which shows that Ikea has a unique vision to attract consumers' attention in designing, and Ikea's products take into full consideration the public's concept of consumption. Full consideration of the public's consumer philosophy, inexpensive, durable, simple and natural, most of the time when the use of plastic, plywood and pine as the basis of furniture materials, but in the color ratio is very attentive, through the design of the collocation is shown in front of the public, very environmentally friendly, but also rich in features. This design concept greatly caused the consumer's good feeling and sense of identity, to promote consumer purchases.
Rich product range
In IKEA basically you can buy all the home furnishings, sofas, beds, tables, chairs, kitchen tableware and so on, basically to meet the consumer's one-stop shopping, but also a wide range of product styles, to adapt to the needs of different consumer groups, basically to the IKEA after shopping The company's products and services have been widely recognized as the best in the world, and the company's products and services have been widely recognized as the best in the world.
Assembling and disassembling is convenient
Ikea's home furnishings are currently based on simple assembled furniture, which can minimize loss during transportation and bring great convenience to the transportation, while the prevalence of DIY makes the consumers enjoy their own fun in the process of assembling the furniture, which is very popular in the market. In the market is very popular, especially in the era of e-commerce, a lot of furniture e-commerce brands are also using this assembly method to reduce the relative cost.
Autonomous shopping options
In 1965, IKEA opened its Stockholm mall, drawing thousands of people to line up for the opening. With so many customers, there was a severe shortage of staff. Later, IKEA decided to open its warehouses and let customers pick up their goods. This open sales approach has been an important part of the IKEA concept ever since. Open sales allowed consumers to carefully survey products and greatly reduced transportation costs, and it even led to a revolution in furniture retailing and manufacturing, as well as greatly advancing IKEA's speed to the world.
Low-price product sales
Low price can be said to be the most competitive point of IKEA, in the Chinese market price often determines the consumer's purchasing behavior, if the price of a product at the same time there is a more beautiful production, then this product will undoubtedly be favored by consumers, IKEA's business purpose is to Ikea's business objective is to "provide a wide variety of beautiful and practical home furnishings that are affordable to the general public". In the production cost and design of furniture IKEA are to reduce costs as much as possible, in IKEA sales of products are used after the first pricing production model, to ensure that the product is in the consumer's target psychological price, but also to compete strongly with peers.
Special cultural services
In the IKEA culture, in addition to its Swedish natural, simple characteristics of product design and humanized open sales, there are three points have to be mentioned: First, the warmth of the restaurant. Ikea's restaurant is similar to a "store in a store", customers can choose to eat or rest at any time according to their needs. The second is child-friendly. In order to meet the special needs of children, IKEA has developed a number of products that not only attract children's interest, but also improve their motor skills and creativity, and has developed children's play areas, children's model rooms, and restaurants specializing in children's food. Another point is "transparent marketing". Ikea always insists on providing consumers with all the real information about products, prices and functions, so that customers can make reasonable shopping choices on their own with full information.
From the above points can be seen, IKEA's brand sales strategy is basically people-oriented, standing in the consumer's point of view to really think about what is suitable for consumers, what is needed by consumers, in the good brand marketing at the same time, the most critical or do a good job of the brand products of the basic services, so that consumers as far as possible to enjoy a comprehensive, high-quality and low-priced services.