Sweet shops can attract customers and increase sales and popularity by holding various activities. The following are some common activity plans:

1. Preferential promotion: offer special prices or discounts, such as buy one get one free, discount coupons, exclusive to members, etc. This kind of activity can attract new customers to try, and at the same time, it can also encourage old customers to return.

2. new product release: launch new desserts or seasonal limited styles to attract customers' interest through unique tastes or special packaging. At the same time, with certain promotional activities, such as tasting, limited time discount, etc., increase the exposure of products.

3. cooperative activities: cooperate with other local businesses or brands to carry out joint promotion activities. For example, cooperation with cafes to hold afternoon tea packages, and cooperation with flower shops to hold dessert flower giving activities. Such cooperative activities can not only expand the customer base, but also promote business with each other.

4. social media interaction: use social media platform to carry out interactive activities, such as lottery, sharing prizes, user photo wall, etc. This can increase brand exposure and establish closer interaction with customers.

5. Celebration activities: hold theme activities for major time nodes such as special festivals or store anniversaries. For example, launching limited edition desserts, holding stage performances or carnival activities, etc., to attract customers to participate and buy.

when making an activity plan, you should plan according to the positioning of your own store and the target audience, and reasonably control the balance between cost and effect.

I hope this answer can help you. If you have any questions about the bakery, you can always write to me privately and provide you with professional answers. The effect of baking egg tarts under air conditioning may be affected depending on the specific environment and equipment. Please adjust and try according to the actual situation. Baking egg tarts under air conditioning can usually control the temperature and humidity to obtain better baking effect.