With a swipe of your mobile phone, you can easily visit the park, eat and shop; Brush your mobile phone and take the subway to and from the Expo site quickly; With a swipe of your mobile phone, you can master all kinds of wonderful information about China International Import Expo(CIIE) with one hand.
For those who don't have the opportunity to visit the Expo in person, as long as they turn on their mobile phones and pass the "Pocket Expo", they can be "zero distance" from the Expo anytime and anywhere.
Can a mobile phone really visit the Expo? Yes,/kloc-In more than 0/00 days, we will witness this unprecedented World Expo in Shanghai. It can be predicted that this will become the most visited World Expo in history, because a mobile phone can play all the World Expo.
20 10 Shanghai world Expo, the most concerned international exhibition in the world, broke the geographical and time constraints for the first time in the history of 150 years. However, in the past World Expo, due to the limitation of time and space, how to get more people to participate has always been a difficult problem for previous organizers.
Mobile communication makes these visions come true. The bigger breakthrough is that people are no longer limited to being a simple "visitor" but also become a "participant". Insisting on interaction with the audience is an important concept of "Mobile Expo". When you walk into the park and see a favorite exhibition hall, you can immediately take photos and upload them to your mobile phone, and your friends can open a new adventure island in the first time and share them with you on your mobile phone. Invisible, you have changed from a visitor to a disseminator, CNC Tianlong Babu SF.
Getting more people to participate in the invention of mobile life is only the first step. In fact, mobile life has not only changed the way of life, but also changed the reform of industrial structure, which has stored huge trade opportunities, such as mobile phone tickets for the World Expo and subsequent mobile payment, as well as the application of 4G. ...
Next, let's turn on our mobile phones and enter the wonderful world of Mobile Expo.
Create Expo mobile phone tickets, change cards, and enter the park without changing numbers.
150 years, Expo tickets have been innovating and revolutionizing. The appearance of Expo mobile tickets will become an important carrier of Shanghai Expo's "victory, excitement and unforgettable" and an important highlight of "Science and Technology Expo".
Since June 5438+065438+ 10, some hipsters have easily bought mobile phone tickets for the World Expo through their mobile phones. How did mobile phones "transform" into Expo tickets? The mystery lies in replacing the ordinary SIM card in the mobile phone with a specific RFID-SIM card. At present, consumers can replace the RFID-SIM card that can carry the Expo mobile phone ticket for free as long as they buy the Expo mobile phone ticket.
A network engineer of China Mobile told the reporter that RFID is a kind of radio frequency technology, and RFID-SIM card is to make the user's mobile phone have a "contactless communication effect", that is, the "information sensing device" in the mobile phone is connected with the China mobile network, so as to realize paperless operations such as purchasing tickets and swiping the mobile phone into the park.
After installing the RFID-SIM card, users can easily complete the functions of purchasing tickets, voting, checking tickets and other traditional physical tickets through the mobile phone interface. Moreover, this kind of "mobile phone ticket" can not only confirm the user's identity, but also provide personalized services such as paying fees, making an appointment to visit and exchanging information. When necessary, Expo organizers can also use this technology to send service information to tourists' mobile phones.
According to reports, China International Import Expo(CIIE) mobile phone tickets are the first time in the world to combine RFID technology with mobile phone SIM cards and promote them on a large scale. Users do not need to change their mobile phones and numbers, but only need to change an RFID-SIM card, so they can easily purchase mobile phone tickets for the World Expo.
RFID technology is used in Expo tickets, which can make fake tickets have nowhere to live; Ensure that the ticket checking time for visitors to enter the Expo site does not exceed 20 seconds; As each tourist "brushes the ticket" to enter, the relevant parts can also control the number of real-time passengers and effectively guide them; In addition, through the binding of the electronic tag and the mobile phone, you can send the information of the exhibition hall to you by SMS or email as long as you take a slight photo of the sensor in the exhibition area.
The process of purchasing tickets by mobile phone is not complicated. The reporter once experienced, first put a special SIM card into the mobile phone, and then put the mobile phone on the terminal interface of the POS machine. According to the prompt on the POS screen, first select "Buy Tickets", then select "Shanghai World Expo" and "Ordinary Tickets" in turn, and confirm that you can successfully buy a mobile phone ticket for Zhang Shibo.
At this time, the mobile phone will receive a short message, prompting that the mobile phone has successfully purchased tickets, but it will fall behind the menu that comes with this special SIM card. You can find the text information of "purchased tickets" from the "query" column. As long as there is no ticket check, this mobile phone ticket has no choice but to be deleted.
Need to be reminded that when buying a mobile phone ticket, you must ensure that there is enough money in the SIM card. It is reported that a user's single SIM card can be recharged up to 1000 yuan, and the balance in the account can be up to 1000 yuan, which is the highest single consumption in 500 yuan. Recharge can be carried out in the mobile business hall, or it can be bound to a bank debit card.
With the mobile phone tickets for the Expo site, visitors can easily enter the park by swiping them with the "unverified" mobile phone near the ticket gate at the entrance of the Expo site. The whole process only takes two or three seconds, which is similar to swiping a traffic card through the ticket gate of the subway. Check the mobile phone after entering the park, and you can find that there is one less "purchased ticket" and one more "checked ticket".
According to the relevant person in charge of China Mobile Tianlong Private Service Co., Ltd., at present, a mobile phone card can store five valid mobile phone tickets. In order to satisfy the tourists' desire to get tickets for the World Expo, users of mobile phone tickets for the World Expo can collect paper souvenir tickets at the commemorative ticket collection terminal in the Expo Park after checking in.
You don't need to bring your wallet to visit the World Expo. The period of "brushing your mobile phone" has really started.
Buying Expo tickets by "swiping your mobile phone" is just the beginning, which means opening a new era of "swiping your mobile phone" consumption. In the future, "brushing your mobile phone" can also take the subway, buy movie tickets, facilitate shop shopping, check out the restaurant, and even make an appointment for an expert clinic in the hospital. The 3G and even 4G unveiled at the World Expo next year provide a high-speed runway for mobile payment, and the application of micropayments has become more common. Mobile phones are always ready to replace wallets.
Walking in the Expo Park, I feel thirsty. I saw a drink vending machine nearby, but there was no change in my pocket. Never mind, "swipe" my phone.
In addition to the ticket function, the Expo mobile phone ticket can also be used as a mobile wallet. Visitors can use their mobile wallets to "swipe their mobile phones" with merchants in the Expo site, and they can also enjoy the information services of the Expo site, including park and venue information, city information, scene information, traffic information and other extended services.
For tourists, the biggest advantage is that whether you buy a bottle of mineral water or have lunch in the park, you can pay with your mobile phone instead of carrying a handful of change in your pocket. When there are many people, you don't have to wait in line to pay for change. When spending, just put the mobile phone near the POS machine sensing area in the park and open a new perfect world private service, so you can pay the bill freely. Every successful payment transaction, users will receive timely SMS reminders to understand the transaction results.
Moreover, this brand-new SIM card of China Mobile not only supports the functions of mobile phone ticket purchase and mobile phone payment, but also has many special functions such as electronic finger prick, identity recognition, mobile navigation and information service in the future.
According to the relevant personage of China Mobile Shanghai Company, the upper limit of mobile payment for small consumption is 1 1,000 yuan at present. By the end of this year, users who buy mobile phone tickets can also take the subway directly by "brushing their mobile phones". Before the opening of the World Expo, all the gates of the Shanghai subway system will be rebuilt. In the future, the use of this kind of mobile phone with RFID-SIM card will be expanded. In addition to tickets, you can also spend in restaurants such as McDonald's, Starbucks and chamate.
Jie Zheng, general manager of China Mobile Shanghai Company, said that the prospect of mobile payment is very broad. Jie Zheng said that the launch of mobile phone ticket purchase focused on two aspects. One is to serve the World Expo. By serving China International Import Expo(CIIE), I hope that the use of mobile payment can be realized to a certain extent; The second is to serve customers and improve customer satisfaction through this new service.
You can also visit the 360-degree site of the "Handheld Expo" in various countries' venues without going to the site.
"Pocket Expo" is the first time in the history of Expo to combine Expo exhibition with mobile communication skills, and restore a rich and real Expo to people with the help of mobile phones. After moving the user equipment client, you can roam the 360 World Expo real scene anytime and anywhere through your mobile phone.
What if you don't have time to watch the World Expo? "Pocket Expo" will be an extension of the online exhibition, allowing people to pay attention to the latest changes in the Expo Pavilion anytime and anywhere.
The "Pocket Expo" business, which will be officially launched in February, 20 10, will become another technological highlight of the 20 10 Shanghai World Expo. According to China Mobile Shanghai Company, "Pocket Expo" is a mobile phone display and MMS service platform with panoramic display as the center and integrating mobile video and mobile games. It uses a special camera to shoot the actual scene of the Shanghai World Expo Park, splicing multiple photos into a continuous image with a 360-degree perspective through seamless processing technology, and relying on the high-bandwidth data transmission capability of TD network and Aion's private service, online exhibitions are constantly being refurbished to mobile terminals.
Mobile users only need to download the "Pocket Expo Client" to successfully "enter the museum". When they see their favorite venues, they can stay at the scene and "stroll around", and even the staff next to the venues will "walk by" you, which is very realistic.
"Pocket Expo" requires network bandwidth in proportion, and users can read pictures smoothly through GPRS/EDGE/TD. Counting the 100 pictures of a venue, the average traffic after watching a venue will not exceed 1 trillion.
It is understood that through the "Pocket Expo", users will go beyond the traditional information perception methods such as graphic introduction and audio and video playback, and directly watch the real Expo pavilions, exhibits, sports and other wonderful contents anytime and anywhere, and get an immersive garden experience through a series of interactive functions such as fictional walking. Before a field trip to the Expo Park, users can preview the general situation of the pavilions in the park, choose the pavilions that are most interested, arrange the tour route reasonably and save the tour time. In addition, "Pocket Expo" also includes rich Expo history videos, exquisite Expo theme mobile games and other excellent content, so that users can learn and understand the Expo easily and leisurely.
Internet access is 50 times faster than 3G. 4G started from the Shanghai World Expo.
When 3G mobile phone is still a novelty, CNC Tianlong Babu Private Service, a quasi-4G mobile communication network, has been built in the Expo Park and will serve the 20 10 Shanghai World Expo. By then, using quasi-4G data cards will be 50 times faster than the current 3G. This is the world's first TD-LTE scale experimental network, and it is also the only quasi-4G scale with independent common sense property rights in China.
How fast is it to surf the Internet with quasi-4G? China Mobile built the first TD-LTE base station in Bailianjing area of Expo Park. Recently, the reporter got on the test car of China Mobile Shanghai Company and suspended the quasi-4G speed from an ordinary notebook computer through TD-LTE network. Surfing the Internet in a moving vehicle feels faster than the original fixed broadband Internet access at home. I watched an 8-meter high-definition video program on the Internet, and the consequences reached the level of high-definition TV. The monitoring equipment connected to one side shows that the network throughput reaches nearly 30 meters, and the downlink speed is the fastest 4 meters.
It is reported that in May next year, the World Expo Park will launch the world's first TD-LTE network trial network, and about 20 TD-LTE base stations will be built in the Expo Park. When the Expo is unveiled, the quasi-4G network will cover all the Expo site and the surrounding Huangpu River, and eight indoor venues including China Pavilion, Expo Axis, Performing Arts Center, News Center, Africa Pavilion and Administrative Center will also be covered with quasi-4G signals by TD-LTE.
At present, TD-LTE terminals used for system testing are a little bigger than PSP game consoles, but there will be TD-LTE data cards for laptops next year, and TD-LTE mobile phones are also expected to be listed next year.
4G is absolutely relative to 3G(TD-SCDMA). The Expo site launched TD-LTE, which is a long-term evolution technology of TD for the future, and is also called "quasi-4G" standard in the industry. Recently, China's TD-LTE-Advanced plan was selected as the international 4G candidate standard.
Based on TD-LTE technology, the Expo site will provide services such as high-definition video conference, 3D real-life technology and high-definition image acquisition system. Among them, high-definition video conferencing allows users to have an immersive and back-to-back conference experience. TD-LTE HD image acquisition system will provide multiple wireless image acquisition points to ensure the daily guarantee of the Expo. Quasi-4G three-dimensional real-life technology combines 360 image acquisition, positioning, processing, transmission and playback technologies, which will restore the real-world real-life for tourists.
In addition, TD-LTE network will be used in the video surveillance system of short-distance buses in Expo Park. In addition to the ground, two ferries shuttling through the Huangpu River will also cover the quasi-4G network. At that time, the high-definition video images of the main venue of the Expo site will be transmitted to the high-definition display screen of the ferry through the quasi-4G network, and visitors can watch the high-definition live broadcast of the Expo site by the Huangpu River. TD-LTE will also provide wireless high-speed internet services for global journalists covering the World Expo.