Fujian Province recently announced the second batch of 11 typical cases of anti-unfair competition law enforcement, including cases of false publicity and listing, false publicity of product functions, commercial bribery, unfair sales with prizes, commercial slander, and single-page speculation.

Among them, I think there are commercial bribery, prize-winning sales and single-letter speculation cases that deserve attention.

the commercial bribery case refers to the cash payment made by Xiamen ruixinshun trading co., ltd. to the legal representative of Xiamen Jiayou international travel service co., ltd. through its employees in order to obtain the trading opportunity of the tour group? A commission? ，? A commission? The amount is 81% of the total consumption of tourists. This matter is relatively common and hidden. When you travel with a group, you will encounter the situation that the tour guide takes you shopping. Many times, we don't care. We think it's the same where to go shopping, but it's just illegal. Finally, Xiamen Ruixinshun Trading Co., Ltd. was not only confiscated, but also fined 311,111 yuan.

why pay attention to it? Because the cost of commercial bribery will eventually be passed on to consumers, in fact, competition has not given profits to consumers.

The case of prize-winning sales was carried out by Zhoufa Jewelry Store in Hui 'an County? Break golden eggs and give good gifts? Award-winning sales activities, but before the start of the award-winning sales activities, the business premises and leaflets did not clearly announce the award types, participation conditions, participation methods, lottery time, lottery method and bonus amount of the award-winning sales activities, or information such as prize price, prize name, prize type, or winning probability, redemption time, redemption conditions, redemption methods, prize delivery methods, prize abandonment conditions, organizers and contact information. In fact, it's just a gimmick to attract people to buy things. In the end, the store has the final say if it doesn't win the prize.

I also pay attention to it because it is common in life, such as furniture, drinks, decoration, etc. People are often attracted by it when they go out to buy things, but it doesn't have much effect.

the case of swiping a single letter is a fictitious transaction by Fujian Quanzhou Wushi Texiangbao Co., Ltd. in order to increase product evaluation, improve search ranking and increase product sales, by organizing swiping a single letter by itself and entrusting a third party to swipe a single letter. It is reported that by the time of the incident, the parties themselves had organized 4,541 brush strokes and entrusted a third party to brush 274 strokes.

I pay attention to it because online shopping is now the most commonly used shopping method, and a large part of the factors that affect consumers' final choice are the sales volume and evaluation of goods, and the price factor is not the main consideration. But if all these are false, do you feel cheated?

Of course, other cases are also worthy of attention, which can help you avoid stepping on some disgusting pits.