With the globalization of the international economy, the tourism industry has become more prosperous, so the requirements for tourism management have also increased. Below, I will share with you some topics of undergraduate tourism management papers. Come and enjoy them with me. Topic of undergraduate tourism management thesis
1. On the service mode of travel agencies to individual travelers
2. On the influence of tour guide's explanation on the image of tourist attractions
3. Analysis of common problems and countermeasures in tour guide service
4. On the development of folk-custom tourism
5. Strategic research on tourism network reservation system
6. Cultural tourism and cultural market construction
7. Talking about excavating the cultural connotation of tourism resources
8. Exploring the causes of high efficiency of theme parks
9. Talking about the position of tourism information in economic decision-making and its development and utilization
11. On the position and role of cities in tourism
11. Thinking about the impact of tourism on the environment
12. Analysis on the factors influencing the development of modern tourism
13, the application of the overall product concept in tourism
14, the economic function of tourism and its role in regional development
15, on the sustainable development of tourism in nature reserves
16, the application of creative thinking in tourism
17, On the international standards of tourism services and China's integration mode
18, on the visual image of tourism landscape and its significance to the development and management of scenic spots
19, on the overall concept of commercial tourism information system
21, on the visual impact in the development of scenic tourism resources
21, on the interactive relationship between tourism and society
22, Study on the influencing factors of tourism motivation
23. On the influence of tour guide's quality on service
24. Analysis on ecotourism and its types
25. Ecotourism and sustainable tourism development
26. Analysis on the negative impact of tourism development on customs and folk resources and its countermeasures
27. Application of hierarchy of needs theory in catering management of tourist hotels
28. Problems and countermeasures in the transformation of travel agency's operating mechanism
29. Study on the influence of tourism advertising media on tourism
31. Analysis on the influencing factors of travel agency's service quality and tourists' satisfaction
31. Social disadvantages of tourism and their treatment
32. On the application of body language in tourism services
33. On the growth direction of tourist hotel groups
34. Analysis on the customer-oriented pricing model of tourist hotels
35. Analysis on the product strategy of eco-tourism green marketing
36. Discussion on the development of business tourism in China
37. Discussion on the basic quality of tour guides
38. Innovation of human resource management of tourism enterprises under the knowledge economy
39. Preliminary study on the development of tourism agriculture
41. Discussion on brand strategy of tourism enterprises
41. Problems and countermeasures of tourism education and training in China
42. On the fragility and protection of eco-tourism resources
43. Complaining psychology and service countermeasures of tourism shopping
44. Ways to cultivate personal ability of hotel service personnel
45. Discussion on the influence of hotel culture on employee behavior
46. Research on common problems and countermeasures in travel insurance
47. Analysis on the present situation and development trend of state-owned hotels in China
48. Development trend and countermeasures of tourism network marketing
49. Preliminary study on the communication strategy of tourism destination image
51. Reflections on some problems in the construction of human landscape in tourism development
51. Discussion on how to establish an excellent tourism regional image
52. Development status and countermeasures of eco-tourism in our province
53. Relationship between tourism and environment
54. Discussion on star service
55. Analysis of tourism brand effect
56. Language charm of tour guides
57. Development ideas of tourism commodities in Hunan
58. How to increase the culture of tourism products
59. My opinion on the quality of tourism service
61. On the social and cultural impact of tourism on the reception area
61. On the development and protection of tourism resources
62. On tourism promotion
63. On the development of tourism and poverty alleviation
64. On the relationship between eco-tourism and environmental protection
65. On the famous brand effect of tourism
Discussion on doing a good job in tourism management
Abstract: How to do a good job in tourism management is an important problem we are facing at present. This paper expounds the ideas of tourism management from two aspects: the development of tourism human resources and the management of coping with tourism crisis.
1 Suggestions on the development and utilization of human resources should be strengthened in tourism management
1.1 Promote the unification of human resources and natural resources. No matter how beautiful natural resources are, they will lose their meaning without people's participation, and the atmosphere without humanity will lose its color. Taking Hangzhou West Lake as an example, it is a unique scenic spot with beautiful lakes, mountains and long historical and cultural charm in China, where the culture is very rich. There are both the well-known legend of the White Snake Lady and the images left by literati? If the West Lake is compared to the West Lake, it is always appropriate to apply heavy makeup and light makeup. A beautiful sentence. These resources can play an important role in the development of cultural tourism resources in the West Lake, and the former residence of celebrities can be fully utilized in various scenic spots in the West Lake tourist area. Visitors can also fully understand the history and allusions of West Lake culture during their sightseeing. They can also use folk art groups in Hangzhou to perform traditional folk programs of West Lake culture in West Lake Scenic Area, skillfully combining cultural resources with natural scenery, making it easier for tourists to understand Hangzhou and realize the harmony and unity of human and natural landscapes in West Lake Scenic Area. Of course, in this process, we should also protect the resources of the West Lake and strengthen the protection and supervision of its ecology, water quality and sanitation.
1.2 Try to explore the cultural and historical tourism resources. China has a long cultural history, and many cultural resources, such as dragon boat race, Lantern Festival, Qingming outing, May Flower Festival, August tide watching, Mid-Autumn Festival moon viewing, Chongyang Denggao, October temple fair and other folk activities, have excellent conditions for development and utilization. We should make full use of these folk cultures and focus on folk tourism, which will not only bring huge income to the local tourism industry, but also play a good role in the development and positioning of local cities.
1.3 improve the humanistic quality and improve the tourist facilities. Cultural tourism has the function of cultural communication and blending, and has a strong propaganda function. Tourism is like a business card, which not only brings tourists the enjoyment of tourism resources, but also promotes their own image. The quality of personnel engaged in tourism resources service has an important influence on the tourism image, and some humanized supporting facilities in tourist attractions also have an important influence on the image of tourist destinations. Good humanistic quality and courteous service attitude will have a great positive impact on tourists, improve tourists' satisfaction with tourism, and then have a better impression on the image of the whole city. The perfection of tourist facilities will also bring different feelings to tourists. Tourists are generally more relaxed when traveling. Some humanized facilities will make them feel very cordial, and some languages that tourists can recognize will undoubtedly increase their sense of closeness.
1.4 Optimizing resource allocation and improving tourism management strategy Like other industries, the development and management of humanistic tourism industry need detailed research. The difference is that other enterprises generally develop tangible products, while humanistic tourism industry develops more spiritual products, and the quality of products is reflected by the satisfaction of tourism groups. What kind of tourism products to develop, the market prospect of tourism products, how to make rational planning to optimize resource allocation and what kind of tourism product management strategy to adopt all need to be realized through scientific research on humanistic tourism industry according to local conditions. At present, many tourist attractions in China have both successful experiences and failed lessons in the development of humanistic tourism. We can make efforts in the following aspects: ① By strengthening the research on humanistic tourism industry, the development of humanistic tourism resources will be more successful, and the risks in the development of tourism resources will be greatly reduced; The optimal allocation of tourism resources is worthy of attention. How to allocate different tourism resources more rationally, how to allocate them to attract more tourists, reduce operating costs and increase industrial income also need scientific research. ③ The management strategy of humanistic tourism industry is worth studying. It is not that the higher the ticket price of scenic spots is, the more the income of tourism industry will be. Whether it is better for different tourist attractions to adopt joint consumption or single consumption also needs to be determined according to consumers' tourism consumption psychology and the specific situation of tourist attractions.
2 measures to strengthen tourism crisis management
tourism is a relatively fragile industry, which has its own characteristics? Food, shelter, transportation, travel, shopping and entertainment? Six factors determine that her tentacles extend to other industries, which makes the sudden changes of the outside world affect the sensitive nerves of the whole tourism industry. Tourism crisis has become a cloud over tourism in many parts of the world, and good crisis management has become tourism? This should give priority to happiness and the urgent needs of caring for the industry.
2.1 to establish a strong sense of crisis is a sense of competition, advance, spur, but also a coagulant. On the premise of feeling and understanding the crisis, the top managers of enterprises should constantly and systematically talk about the situation and problems, so that employees can firmly establish the sense of crisis and the sense of responsibility of being masters of the crisis and risks with the enterprise. Residents and tourists should strengthen safety awareness, emphasize that human life is above everything else, and ensuring safety and health is also a way to increase income.
It should be the core and focus of government crisis management to establish a strong sense of crisis. As a tourist area, the government should first establish a sense of crisis, strengthen strategic research on tourism crisis, and fundamentally prevent the formation and outbreak of crisis or stop it in the bud as soon as possible.
2.2 establishing an early warning mechanism and implementing preventive management have reached a general understanding on establishing an early warning mechanism for tourism disasters. The so-called "tourism early warning system" mainly means that the relevant departments at home and abroad have outbreaks, wars, social problems, natural disasters and other events that affect tourism, and release them and warn them, thus helping travel agencies and tourists to foresee problems and take active safety measures.
2.3 establish an emergency mechanism to deal with the tourism crisis. after the outbreak of the tourism crisis, the most important thing is to establish a rapid response mechanism to avoid causing greater losses. After disasters and accidents, effective rescue should be carried out at the first time to reduce casualties; When an epidemic occurs, prevent the epidemic from spreading; After the public security incident, solve the case as soon as possible, punish the offenders, protect the victims and deal with the aftermath. Because of natural disasters, the tourist destination can't receive tourists for the time being, so it is beneficial to the recovery of the local tourism market to inform tourists in time and reduce the expected cost and psychology of tourists.
2.4 Take measures to revive tourism as soon as possible after the tourism crisis. First, carry out targeted promotion activities after the tourism crisis. Secondly, we should use the media to rebuild the regional tourism image. After the tourism crisis, we should tap the value of positive reports as soon as possible and give targeted promotions. Third, do a good job in event tourism marketing and increase the market's attention to tourist destinations.
In short, when an organization or individual is faced with a crisis, it should put the interests of the public at the core, respond, control, remedy and summarize in time, and consciously turn the crisis into an opportunity, make use of the situation and make use of the topic to minimize losses. The tourism industry is very fragile, but it will always be fragile without tempering and crisis. As the tourism administrative department, we should strive to build a relatively perfect crisis management mechanism, and on this basis, constantly promote the improvement of the crisis management ability of our department and the whole industry.
References:
[1] Wang Rudong. The role of government in tourism management and institutional innovation [D]. Tongji University, 2116, (18).
[2] Niu Jiang. Stakeholders analysis of ecotourism management in nature reserves [D]. Beijing Forestry University, 2117, (13). 2115, (15).
[4] Zhang Zhijuan. China traditional culture and tourism management [D]. Xiamen University, 2111.
[5] Wu Jie. On the construction strategy of tourism crisis management mechanism [J]. Science and Technology Information, 2118, (11).