Every successful person has a plan. Only by doing everything in a planned way can he succeed. If you want to start a business, it is best to have a business plan.
I. General situation of the enterprise
Main business scope:? Dreaming of home? Is a specialized organization providing DIY manual activities. The project includes DIY production of handmade soft pottery, all kinds of handmade clay, handmade non-woven fabrics, handmade ribbon bows and handmade beads. ? Dreaming of home? Provide raw materials, production tools, professional professor guidance and warm experience for manual operation. And undertake various commercial activities, such as real estate preheating activities, early education, kindergarten manual training and so on. And the brand promotion of the sales company and the feedback from the old customers.
In the era of pursuing individuality, college students' interview skills and showing themselves, diy is a place where ideals can be realized. Come to dream of enjoying leisure time with three or five friends. College students can join the party and become formal students, and they can also make their own unique works. College students' self-evaluation essays can be preserved forever and recalled together!
Second, the main advantages of competitors:
1. The location is in the city center. It is convenient for college students to write resumes and has a large business space.
2. Start a business early and accumulate some old customers.
Third, the main disadvantages of competitors:
1. Not professional, no teacher's guidance.
2. The product price is exaggerated.
3. The product quality is very poor
4. Poor service
Four, the main advantages of enterprises relative to competitors:
1. The price is moderate and the consumption grade is relatively separate.
2. The product quality is guaranteed, and it is directly supplied by the manufacturer.
3. The business place is easy to find.
4. Under the guidance of professional teachers, you can learn a lot of diy knowledge.
5. Complete accessories, complete learning materials and rich atlas books.
Verb (abbreviation of verb) Compared with competitors, the main disadvantages of this enterprise are:
1. The opening time is short, and it takes some time to accumulate old customers and form its own customer base.
2. The promotion time is short, and consumers need some time to understand.
Intransitive verb sales plan
1. product
The main features of a product or service
Soft pottery DIY is suitable for a wide range of people, and you can exercise your own coordination ability.
Clay sculpture DIY is suitable for a wide range of people, simple to operate and easy to learn.
Ribbon DIY pursues individuality and makes its own unique works.
Beaded DIY pursues individuality and makes its own unique works.
2. Price
Cost price, sales price and competitor price of products or services.
Soft clay DIY 5 40 60
Clay DIY 8 50 80
Ribbon DIY 2 25 40
Beaded DIY 2 yuan 25 yuan 40
Step 3: Location
(1) Location details:
Address area (square meters) Rent and construction cost
(2) The main reasons for choosing this address are convenient transportation, cheap rent and concentrated customer base.
(3) Sales method (select one and type? ):
Will sell or provide products or services to: □ end consumers □ retailers □ wholesalers.
(4) The reason for choosing this sales method: directly facing consumers, having the most intuitive feedback, making adjustments at any time to meet the needs of consumers. to promote sales
Salesperson 2 Cost Forecast 600
Advertising cost forecast
Public * * * Relationship Cost Forecast
Business promotion cost forecast
Seven, enterprise organizational structure
Enterprise name: Mengxiangjia diy manual studio
Enterprise employees (please attach enterprise organization chart and employee job description):
Working monthly salary
Owner or manager 3000 yuan/month
Employees 2000 yuan/month
Business license and permit that the enterprise should obtain:
Type estimated cost
500 yuan, individual industrial and commercial households.
Legal responsibilities of enterprises (insurance, employee salaries, tax payment):
Category estimated cost
Tax 300 yuan/month
Insurance 1500 yuan/month
Eight. fixed assets
1. Tools and equipment
According to the forecast sales volume, assuming the production capacity reaches 100%, the enterprise needs to purchase the following equipment:
Name, quantity, unit price and total cost (yuan)
Oven 2 500 1000
Audio 1 600 600
Plastic tools 20 5 100
Total 1700
2. Office furniture and equipment
Name, quantity, unit price and total cost (yuan)
Table 5 200 1000
Chairman 20
Total 1400
3. Fixed assets and depreciation summary table
Project value (yuan) Annual depreciation (yuan)
Tools and equipment 1700 340
Vehicle 0
Office furniture and equipment 1400 280
Shop 2000
land
Factory building
Total 5 100 620
Nine, liquidity (month)
1. Raw materials and packaging
Total cost of unit price of engineering quantity (yuan)
Soft clay 200 5 1000
Clay 40 5 200
Ribbon 100 2 200
Beaded 150 2 yuan 300
Total 1700
2. Other operating expenses (excluding depreciation expenses and loan interest)
Project cost (yuan)
The salary of the manager is 3000 yuan.
Employee salary 2000
Rent 1000
Marketing expenses 600
Public * * * operating expenses
maintenance cost
Insurance premium 1500
Registration fee is 500
other
The total is 8600
X. Financial analysis (omitted)